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Tweet along! #BaltSocMedia                   The Role of Images                    on the Social Web                      ...
The Problem:Too Much Noise  24 hours a day, 7 days a week  we have information coming  at as from all angles.             ...
The Solution:Fight For Attention  In a sea of text – a colorful  attention grabbing image stands  out.                    ...
The Solution:          Aid In Retention          Words are processed by our          short-term memory where we can       ...
The Problem:Not Enough Time  We are busy people with a  limited amount of time  to dedicate to taking in  new information....
The Solution:          Make it Quicker                                                                      Pictures      ...
The Problem:Eliciting a Response    Facebook Page    EdgeRank Algorithm                         #baltsocmedia| @akstout18 ...
The Solution:           Appeal to Emotion                "...in our culture pictures have                become tools used...
What’s the Deal          With Pinterest?          Weekly visits to Pinterests          website from North American        ...
WordsBut Wait…                              Alone                                PicturesThe combination of               ...
What To Do  Change Facebook  posting strategy.                      #baltsocmedia| @akstout18 | sayingitsocial.com
What To Do  Don’t auto-post from  Facebook to Twitter.  Upload images directly  to Twitter.                           #bal...
AK Stout                                                                        @akstout18                             Tha...
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BSMG Meeting 10.16.12 | The Role of Images on the Social Web

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During our first Baltimore Social Media Group meeting, AK Stout lead the discussion about the emerging role of images being used in social media.

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Transcript of "BSMG Meeting 10.16.12 | The Role of Images on the Social Web"

  1. 1. Tweet along! #BaltSocMedia The Role of Images on the Social Web By AK Stout @akstout18 akstout@sayingitsocial.com sayingitsocial.com @SocialToaster @SayingItSocialThank You toour Sponsors!
  2. 2. The Problem:Too Much Noise 24 hours a day, 7 days a week we have information coming at as from all angles. #baltsocmedia| @akstout18 | sayingitsocial.com
  3. 3. The Solution:Fight For Attention In a sea of text – a colorful attention grabbing image stands out. #baltsocmedia| @akstout18 | sayingitsocial.com
  4. 4. The Solution: Aid In Retention Words are processed by our short-term memory where we can only retain about 7 bits of information. Images, on the other hand, go directly into long-term memory where they are indelibly etched.Source: Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development #baltsocmedia| @akstout18 | sayingitsocial.com
  5. 5. The Problem:Not Enough Time We are busy people with a limited amount of time to dedicate to taking in new information. #baltsocmedia| @akstout18 | sayingitsocial.com
  6. 6. The Solution: Make it Quicker Pictures Text We process visuals 60,000 times faster than text.Source: Research at 3M Corporation #baltsocmedia| @akstout18 | sayingitsocial.com
  7. 7. The Problem:Eliciting a Response Facebook Page EdgeRank Algorithm #baltsocmedia| @akstout18 | sayingitsocial.com
  8. 8. The Solution: Appeal to Emotion "...in our culture pictures have become tools used to elicit specific and planned emotional reactions in the people who see them."Source: J. Francis Davis, an adult educator and media education specialist #baltsocmedia| @akstout18 | sayingitsocial.com
  9. 9. What’s the Deal With Pinterest? Weekly visits to Pinterests website from North American users hit nearly 29 million in July 2012 - an increase of 2,183% from the previous year.Source: http://articles.latimes.com/2012/aug/29/business/la-fi-tn-pinterest-instagram-growth-20120829 #baltsocmedia| @akstout18 | sayingitsocial.com
  10. 10. WordsBut Wait… Alone PicturesThe combination of Alone Picturesgraphics and words has a +communicative power that Wordsneither singularly possesses.Without words, a graphicmay be lost to ambiguity. #baltsocmedia| @akstout18 | sayingitsocial.com
  11. 11. What To Do Change Facebook posting strategy. #baltsocmedia| @akstout18 | sayingitsocial.com
  12. 12. What To Do Don’t auto-post from Facebook to Twitter. Upload images directly to Twitter. #baltsocmedia| @akstout18 | sayingitsocial.com
  13. 13. AK Stout @akstout18 Thank You! akstout@sayingitsocial.com sayingitsocial.com Save The Date! Next Meetup Tuesday, November 13, 2012 Topic: Social Media: Building Identity and Trust Follow Baltimore Social Media Group on Twitter: @BaltSocMediaConnect with Members: https://twitter.com/BaltSocMedia/bsmg-members/members #baltsocmedia| @akstout18 | sayingitsocial.com
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