Indian Beauty Market %                    2011Total Beauty market in 2011 stood at 7351 crore INR             growing at 2...
Skin Care MarketThe Skin Care Market is divided into…    Super Premium          5%    Premium               25%         ...
Beauty PortfolioSuper Premium        Artistry – Prestige Brand                     Launched an India Specific Brand that  ...
Evolving Trends in Beauty Category• Beauty industry on a growth path• Opportunity for Amway• Contemporary women :  –...
The all new exciting face of          attitude
Attitude Existing Range
Attitude New Skincare RangeWith Triple Advanced Complex & Contemporary new                    packaging
Skincare Range- What’s New• A Whole New Exciting Range with new packaging &  superior formulations.• New formulations fort...
New Contemporary Skin Care Packaging• New sleek stylish international packaging.• Classy , vibrant youthful packaging.• Hi...
Unveiling the New Skin Care Range    Triple Advanced Complex
Fortified with Triple Advanced Complex1. OSMOGELINE™-red sea weed extract.   Red seaweed helps to revitalize the skin.OSMO...
Fortified with Triple Advanced Complex2. Vitamin A, C, E :•Helps protect skin against harmfulUV radiation.•Acts as an anti...
Fortified with Triple Advanced Complex3. Natural Fruits & Botanical Extracts:like Aloe Vera, Avocado & Grapeseed    • Help...
Attitude CTM range A Good Skin Care Regime is......as easy as 1, 2, 3•Cleanse, Tone & Moisturise twice a day for a healthi...
Attitude Sunscreen• Attitude Sunscreen: is a non-greasy  lotion with sunscreen SPF 15, that  helps protect skin from harmf...
Other Skincare products•   Hand & Body Cream – Light, non greasy cream which helps reduce    dryness of skin.•   Foot Crea...
Other Skincare products                          H&B cream: Rs 315/-                          Foot Cream- Rs 315/-        ...
Attitude Whitening Cream         Triple Whitening Complexwhitens skin from within and gives you visibly fair        and gl...
Triple Whitening ComplexWhitens skin from within to give you visibly fair and glowing Skin                                ...
New Attitude Colors
New Attitude Colors• New Colors specifically  formulated to suit Indian  skin tone.• New Advanced  formulations.• Vibrant ...
Moisture Intense LipsticksNew Improved Formulation with Attractive New Packaging                                          ...
New Lipstick ShadesRed Haze   Simply Lilac   Pink Passion Pearly Pink Chocolate Slush   Frosty Hazel                      ...
New Lipstick-Tester             Pack• Very attractive premium new tester pack• Retailing Tool for ABO•   6 tester bullets ...
New Lipliner pencils• New Attractive retractable lipliner  pencils.• Waterproof, long lasting,  supercreamy & easy to appl...
New Lipliner pencils• Available in 3 attractive shades:• Divine Maroon• Lovely Lilac• Chestnut Brown                      ...
New Nail Enamel    New Improved Formulation with Attractive New Packaging•   New Improved Quick Drying Formula.•   Applies...
New Nail Enamel ShadesPink Sparkle   Groovy Red   Icy Sand   Purple Rush                                         MRP : Rs....
Define those beautiful eyesCreate gorgeous color and definition withAttitude “New range of Eye Products”•Eye Shadow•Eyelin...
New Trio Eye Shadow- Groovy•                             Eyes    The color blends evenly and flawlessly on  the eyelid• Th...
New Eyeliner•Waterproof, long wearing & smudge free•Dries Quickly•No fading & No smudging•Fine Tip applicator ensures soft...
New 3 in 1 Waterproof Mascara   ( Volume, Lengthening , Curling)• attitude 3 in 1 Waterproof mascara forvolume, lengthenin...
New Eyeliner pencil• Extremely soft, long wear waterproofformula.•Glides effortlessly & easy to apply.•Blends easily with ...
Kajal Eyeliner pencil                  • Long wear waterproof                  formula.                  •Extremely soft &...
Dual Blusher-Mystic Passion• Adds radiance to Dull Tiredlooking Skin.• Blends evenly & flawlesslyon the cheek to give soft...
Dual Blusher-Mystic Passion• Available as:Mystic Passion with 2 newexciting shades                              MRP : Rs. ...
THANK YOU
Attitude
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Attitude

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Attitude is the best Indian cosmetic product manufactured by AMWAY.

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Attitude

  1. 1. Indian Beauty Market % 2011Total Beauty market in 2011 stood at 7351 crore INR growing at 26% over 2010
  2. 2. Skin Care MarketThe Skin Care Market is divided into…  Super Premium 5%  Premium 25% High potential in this segment  Mid Market 46%  Mass Market 24%
  3. 3. Beauty PortfolioSuper Premium Artistry – Prestige Brand Launched an India Specific Brand that Premium complemented the Artistry Brand - Attitude Mid Market Mass Market
  4. 4. Evolving Trends in Beauty Category• Beauty industry on a growth path• Opportunity for Amway• Contemporary women : – Wish to make a fashion statement – More conscious of looks – High purchase ability – More innovative formats/ packaging / choices available under lip & eye category – Newer trends/categories being added
  5. 5. The all new exciting face of attitude
  6. 6. Attitude Existing Range
  7. 7. Attitude New Skincare RangeWith Triple Advanced Complex & Contemporary new packaging
  8. 8. Skincare Range- What’s New• A Whole New Exciting Range with new packaging & superior formulations.• New formulations fortified with Triple Advanced Complex for even better results.• International formulations customized for Indian Skin.• New attitude Skin Care range of products are formulated by leading scientists at Michigan- USA & manufactured at our state-of-the-art facility in India.• Tried & tested on Indian skin for safety.
  9. 9. New Contemporary Skin Care Packaging• New sleek stylish international packaging.• Classy , vibrant youthful packaging.• High quality pumps with ease of use & hygienic – Cleanser, Toner, Moisturizer & Sunscreen• Trendy & convenient Flip top caps for all tubes• Airless pumps ensuring almost no product wastage – moisturizer
  10. 10. Unveiling the New Skin Care Range Triple Advanced Complex
  11. 11. Fortified with Triple Advanced Complex1. OSMOGELINE™-red sea weed extract. Red seaweed helps to revitalize the skin.OSMOGELINE™ is registered trademark of BASF USA
  12. 12. Fortified with Triple Advanced Complex2. Vitamin A, C, E :•Helps protect skin against harmfulUV radiation.•Acts as an anti-oxidant that helpskeep your skin looking youthful.
  13. 13. Fortified with Triple Advanced Complex3. Natural Fruits & Botanical Extracts:like Aloe Vera, Avocado & Grapeseed • Helps Nourish & moisturize your skin to keep it healthy & soft.
  14. 14. Attitude CTM range A Good Skin Care Regime is......as easy as 1, 2, 3•Cleanse, Tone & Moisturise twice a day for a healthier, radiantcomplexion. CTM for Dry Skin: Blue Color CTM for Oily Skin- Green color CTM for Combination Skin: Green Color Cleanser- Rs 375/- Toner- Rs 375/- Moisturiser: Rs 595/-
  15. 15. Attitude Sunscreen• Attitude Sunscreen: is a non-greasy lotion with sunscreen SPF 15, that helps protect skin from harmful rays of the sun Rs 395/-
  16. 16. Other Skincare products• Hand & Body Cream – Light, non greasy cream which helps reduce dryness of skin.• Foot Cream – helps cracked heels and smoothes & softens dry rough feet.• Face Masque – Contains Mineral Rich Clays that helps deep cleanse the skin• Face Wash – 100% soap free effectively removes dirt & excess oil Attitude skin care Products are Fortified with Triple Advanced Complex that helps to keep your skin youthful & radiant.
  17. 17. Other Skincare products H&B cream: Rs 315/- Foot Cream- Rs 315/- Face Masque- Rs 315/- Face Wash- Rs 265/-
  18. 18. Attitude Whitening Cream Triple Whitening Complexwhitens skin from within and gives you visibly fair and glowing skin in just 4 weeks Rs 499/-
  19. 19. Triple Whitening ComplexWhitens skin from within to give you visibly fair and glowing Skin 1. *Lumiskin™, a skin lightening agent 2. Vitamin A,C,E along with Aloe vera and Rosemary extracts 3. Sunscreen agents with SPF 15 * Lumiskin™, is registered trademark of Sederma SAS France
  20. 20. New Attitude Colors
  21. 21. New Attitude Colors• New Colors specifically formulated to suit Indian skin tone.• New Advanced formulations.• Vibrant youthful trendy colors to suit everyones need.• Tried & tested on Indian Skin
  22. 22. Moisture Intense LipsticksNew Improved Formulation with Attractive New Packaging ad es g New Sh• Improved Moisturization with rich 6 st unni n coverage & high glossy finish.• Improved Color pay-off.• Enriched with Vitamin E, Almond oil, Jojoba Oil and sunscreen agents SPF 15 to help protect lips against harmful UV rays of sun.
  23. 23. New Lipstick ShadesRed Haze Simply Lilac Pink Passion Pearly Pink Chocolate Slush Frosty Hazel MRP : Rs. 275/-
  24. 24. New Lipstick-Tester Pack• Very attractive premium new tester pack• Retailing Tool for ABO• 6 tester bullets placed in a case MRP Rs :- 150/-
  25. 25. New Lipliner pencils• New Attractive retractable lipliner pencils.• Waterproof, long lasting, supercreamy & easy to apply pencils.• New retractable packaging with rounded tip ensures precise application, enhances lip shape and prevents lipstick from smudging.
  26. 26. New Lipliner pencils• Available in 3 attractive shades:• Divine Maroon• Lovely Lilac• Chestnut Brown MRP Rs :- 349/-
  27. 27. New Nail Enamel New Improved Formulation with Attractive New Packaging• New Improved Quick Drying Formula.• Applies effortlessly, easily & smoothly• High Shine finish. 4 Ne w Sh ades• Contains special sea weed extract that helps nourish nails.
  28. 28. New Nail Enamel ShadesPink Sparkle Groovy Red Icy Sand Purple Rush MRP : Rs. 142/-
  29. 29. Define those beautiful eyesCreate gorgeous color and definition withAttitude “New range of Eye Products”•Eye Shadow•Eyeliner•Mascara•Kajal Eye pencil•Eye Pencils
  30. 30. New Trio Eye Shadow- Groovy• Eyes The color blends evenly and flawlessly on the eyelid• The weightless and thin film leaves the eyelids ultra smooth• Excellent pick up and pay off for easy, quick and perfect application• Smooth and even finish MRP : Rs. 499/-
  31. 31. New Eyeliner•Waterproof, long wearing & smudge free•Dries Quickly•No fading & No smudging•Fine Tip applicator ensures softapplication as well as easy and accuratelining.•Opthalmologically approved MRP : Rs. 499/-
  32. 32. New 3 in 1 Waterproof Mascara ( Volume, Lengthening , Curling)• attitude 3 in 1 Waterproof mascara forvolume, lengthening, & curling gives highdefinition to your lashes.• Helps keep lashes moisturized/nourished.•New improved brush. MRP : Rs. 445/-
  33. 33. New Eyeliner pencil• Extremely soft, long wear waterproofformula.•Glides effortlessly & easy to apply.•Blends easily with even color pay off Available in attractive 3 new shades: •Warm copper •Jade Green •Topaz Blue MRP : Rs. 349/-
  34. 34. Kajal Eyeliner pencil • Long wear waterproof formula. •Extremely soft & smooth on application. •Excellent color payoff & coverageMRP : Rs. 349/-
  35. 35. Dual Blusher-Mystic Passion• Adds radiance to Dull Tiredlooking Skin.• Blends evenly & flawlesslyon the cheek to give soft &smooth feel• Excellent color pick up &pay off.
  36. 36. Dual Blusher-Mystic Passion• Available as:Mystic Passion with 2 newexciting shades MRP : Rs. 499/-
  37. 37. THANK YOU
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