Zendesk case study

592 views
538 views

Published on

Ballou PR began working with Zendesk following a project with Twilio around its UK launch. With an aim to drive awareness and sales, the PR team focused on news announcements to drive media interviews and by-lined articles to drive thought leadership in key trade titles.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
592
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • Zendesk case study

    1. 1. ZENDESK CASE STUDY
    2. 2. » Ballou PR began working with Zendesk following a project with Twilio around its UK launch. With an aim to drive awareness and sales, the PR team focused on news announcements to drive media interviews and by-lined articles to drive thought leadership in key trade titles. » 81 pieces of coverage were secured during the campaign, with national coverage secured in publications including The Financial Times, Sky News and The Guardian. » 21 interviews took place with key national and trade media, paving the way for byline articles and coverage around announcements, including product updates, as well as customer wins, partnership and funding announcements. » A particular success of the campaign was a media lunch hosted around Le Web. High-level titles attended, including City AM. OBJECTIVE, STRATEGY AND RESULTS
    3. 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

    ×