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Zendesk case study
 

Zendesk case study

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Ballou PR began working with Zendesk following a project with Twilio around its UK launch. With an aim to drive awareness and sales, the PR team focused on news announcements to drive media interviews ...

Ballou PR began working with Zendesk following a project with Twilio around its UK launch. With an aim to drive awareness and sales, the PR team focused on news announcements to drive media interviews and by-lined articles to drive thought leadership in key trade titles.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.

Zendesk case study Zendesk case study Presentation Transcript

  • ZENDESK CASE STUDY
  • » Ballou PR began working with Zendesk following a project with Twilio around its UK launch. With an aim to drive awareness and sales, the PR team focused on news announcements to drive media interviews and by-lined articles to drive thought leadership in key trade titles. » 81 pieces of coverage were secured during the campaign, with national coverage secured in publications including The Financial Times, Sky News and The Guardian. » 21 interviews took place with key national and trade media, paving the way for byline articles and coverage around announcements, including product updates, as well as customer wins, partnership and funding announcements. » A particular success of the campaign was a media lunch hosted around Le Web. High-level titles attended, including City AM. OBJECTIVE, STRATEGY AND RESULTS
  • London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds