Wildfire case study

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The social media marketing firm Wildfire followed its successful US launch by opening a London office. Its public relations objectives were to create awareness of its brand in the UK and position its team as thought leaders, through a mixture of corporate communications, media relations, conference recommendations and speaking opportunities.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • Wildfire case study

    1. 1. WILDFIRE CASE STUDY
    2. 2. » Wildfire engaged Ballou PR to launch the company in the UK. The aim was to drive awareness of the company through a mixture of corporate communications, media relations, conference recommendations and speaking opportunities. » Throughout the campaign 48 pieces of coverage appeared across a number of high profile titles, including The Financial Times, The Next Web, Huffington Post, Figaro Digital and The Drum. » A successful thought leadership event was hosted for the launch, with over 50 industry influencers attending. In addition, Victoria hosted interviews with key media, including Bloomberg TV, New Media Age and Brand Republic. » The team worked with Wildfire to get Victoria Ransom, the CEO a slot at Le Web; as well as supporting on an Internet Week campaign, which saw the company sponsor Social Media Day and host a number of panels. OBJECTIVE, STRATEGY AND RESULTS
    3. 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

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