PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
PLACECAST CASE STUDY
» Placecast was a project client that worked with Ballou PR to launch its product
in the UK with O2. Following success in its home market (the US), it wanted to
ensure it was recognised as the innovative solution being used by O2 and wasn’t
simply ignored for the larger household name.
» Ballou PR worked with O2’s PR team and the media to ensure the Placecast
message came across strongly in its key media, which included trade, mobile,
technology and national press.
» A total of 64 articles appeared online within 24 hours in a variety of titles
including The Financial Times, Brand Republic and TechCrunch Europe, creating
over ten million impressions. Ten meetings were arranged with titles including
The Wall Street Journal Europe, GoMo News and Marketing Week.
» Social media awareness was also prolific with over 1,000 tweets of the news
within 48 hours of the announcement.
OBJECTIVE, STRATEGY AND RESULTS
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