Flipboard case study august 2013

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In March 2013 Ballou PR was engaged to launch Flipboard’s new app in the UK, France and Germany.

Over the course of two weeks Ballou secured 144 pieces of coverage in a range of leading titles including The Daily Telegraph, The Guardian and The Financial Times in the UK; Les Echos, Métro and Presse-Citron in France; and Bild.de, Computerbild and The Wall Street Journal in Germany.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • Flipboard case study august 2013

    1. 1. FLIPBOARD CASE STUDY
    2. 2. » In March 2013 Ballou PR was engaged to launch Flipboard’s new app in the UK, France and Germany. » Over the course of two weeks Ballou secured 144 pieces of coverage in a range of leading titles including The Daily Telegraph, The Guardian and The Financial Times in the UK; Les Echos, Métro and Presse-Citron in France; and Bild.de, Computerbild and The Wall Street Journal in Germany. » Ballou created buzz around Flipboard’s launch by securing seven pre-briefings with key industry journalists and developing bespoke pitches for national, technology and business publications. » By leveraging Ballou’s strong relationship with leading journalists across Europe, coverage was secured in titles identified by Flipboard and Ballou as key to the success of the campaign. » The launch resulted in three million downloads of Flipboard 2.0 in two weeks. OBJECTIVE, STRATEGY AND RESULTS
    3. 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

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