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Facebook case study
Facebook case study
Facebook case study
Facebook case study
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Facebook case study

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Ballou PR was asked to build Facebook’s reputation on a B2B and B2C level and to maintain Facebook’s position as an opinion leader, creating positive coverage and awareness around the Facebook brand …

Ballou PR was asked to build Facebook’s reputation on a B2B and B2C level and to maintain Facebook’s position as an opinion leader, creating positive coverage and awareness around the Facebook brand in France. This was achieved through conference recommendations, event support and both B2B and B2C media relations. In addition, Ballou PR assisted all of Facebook’s product launches arranging corporate announcements and press briefings.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • Transcript

    • 1. FACEBOOK CASE STUDY
    • 2. » Ballou PR was asked to build Facebook’s reputation on a B2B and B2C level and to maintain Facebook’s position as an opinion leader, creating positive coverage and awareness around the Facebook brand in France. This was achieved through conference recommendations, event support and both B2B and B2C media relations. In addition, Ballou PR assisted all of Facebook’s product launches arranging corporate announcements and press briefings. » With Ballou PR’s support, Facebook received over 50 articles on a daily basis across a wide range of titles, including Le Figaro and L’Observateur, reaching over ten million people. » In addition, over five interviews took place each week. OBJECTIVE, STRATEGY AND RESULTS
    • 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

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