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Eventbrite case study
 

Eventbrite case study

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In October 2011 Ballou PR was engaged to launch Eventbrite in the UK and embark on a profile building campaign to drive new customers to the platform. ...

In October 2011 Ballou PR was engaged to launch Eventbrite in the UK and embark on a profile building campaign to drive new customers to the platform.

Over the course of the retainer 116 pieces of coverage were secured in a range of titles including Sky News, Bloomberg, The Times and The Financial Times.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.

Eventbrite case study Eventbrite case study Presentation Transcript

  • EVENTBRITE CASE STUDY
  • » In October 2011 Ballou PR was engaged to launch Eventbrite in the UK and embark on a profile building campaign to drive new customers to the platform. Over the course of the retainer 116 pieces of coverage were secured in a range of titles including Sky News, Bloomberg, The Times and The Financial Times. » Ballou began by creating a buzz around Eventbrite’s launch by securing pre- briefings with key industry journalists and developing bespoke pitches for national, event, technology and business publications. »By cultivating strong relationships with leading journalists, Ballou was able to leverage constant coverage of Eventbrite’s announcements in key titles. In particular, substantial profile was secured for Eventbrite’s Social Commerce Report on the value of sharing events online. »24 press briefings took place with key industry journalists. OBJECTIVE, STRATEGY AND RESULTS
  • London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds