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Bluwan case study
 

Bluwan case study

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Bluwan asked Ballou PR to increase its awareness and visibility, launching the company in Europe. The agreed communications strategy was a mix of analyst contact, social media and speaking opportunity ...

Bluwan asked Ballou PR to increase its awareness and visibility, launching the company in Europe. The agreed communications strategy was a mix of analyst contact, social media and speaking opportunity development and media relations.

A total of 180 pieces of coverage were achieved in key publications throughout the year long campaign. This included titles such as The Telegraph, Wall Street Journal Europe, Euro Investor, Wired UK, PC Advisor, Telecoms.com, Yahoo France and Wireless Magazine.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.

Bluwan case study Bluwan case study Presentation Transcript

  • BLUWAN CASE STUDY
  • » Bluwan asked Ballou PR to increase awareness and visibility of its brand, launching the company in Europe. The agreed communications strategy was a mix of analyst contact, social media and speaking opportunity development and media relations. » Ballou PR’s analyst contact programme for Bluwan included meetings with Terry Norman from Analysys Masons, James McQuivey from Forrester and Michelle Donegan from Light Reading. » A total of 180 pieces of coverage were achieved in key publications throughout the year long campaign. This included titles such as The Telegraph, Wall Street Journal Europe, Euro Investor, Wired UK, PC Advisor, Telecoms.com, Yahoo France and Wireless Magazine. » Ballou PR also worked with the company to build its social media awareness, by providing relevant content for posting. The outcome was a significant increase in followers on both Twitter and Facebook. OBJECTIVE, STRATEGY AND RESULTS
  • London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds