Iphone & iPad Apps for SME Business

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A basic introduction to the iPhone and iPad apps and how they can be used by SME business owners

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Iphone & iPad Apps for SME Business

  1. 1. iPhone and iPad Apps for SME Business
  2. 2. By 2014 Mobile Internet will overtake desktop use
  3. 3. 50% of local searches are performed on mobile devices
  4. 4. 29% of users are prepared to scan a mobile tag to get coupons
  5. 5. 1/3 of Facebook’s 800 million members use Facebook Mobile
  6. 6. Twitter has 165 million users 50% of them on mobile
  7. 7. Women 35 to 54 are the most active group in social mobile
  8. 8. Web Apps <ul><li>Web Apps or mobile websites appear inside the browser on any Internet enabled mobile device. </li></ul><ul><li>The advantage of mobile sites is that they are accessible by 99% of Web-enabled devices. </li></ul><ul><li>The disadvantages is the apps load slowly first time and are hard to set up correctly for every phone. </li></ul>
  9. 9. Native Apps <ul><li>Native apps require a device specific download from a marketplace, like the App Store or Android Market. </li></ul><ul><li>Native apps provide enhanced functionality, like GPS-enabled location services, barcode scanning and the ability to store shopping cart information. </li></ul><ul><li>Separate apps have to be built for each mobile platform </li></ul>
  10. 10. iPhone and iPad Apps are now comparable in price to websites
  11. 11. GPS Navigation Click to Call Tell a Friend Social Feeds
  12. 12. Events Images & Video Feedback Notifications
  13. 13. Create amazingly beautiful apps to showcase your business
  14. 14. www.ballentyne.co.uk

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