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European Startup Scene


by @NatashaStarkell …

by @NatashaStarkell

CEO GoalEurope.com
Contributor TechCrunch

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  • The acceleratorbubbleis not evennewsanymore. It‘s a factBut yes, ifyouwanttomakeit global, and do not havesufficientnetwork, international experience, fundingTry togettothebestones.Seedcamp 1 to 100 chancetogetfunded1 to 1o togetmentoredOnceyouarethere, press coverage, networking & fundraisinggeteasier30% ofstartupsarefrom Eastern EuropeHackFwd likesgeeks, gettothemthrough an introducer (none in Macedoniayet)


  • 1. European Startup Scene by @NatashaStarkell CEO GoalEurope.com Contributor TechCrunch starkell.natasha@googlemail.com Gplus.to/NatashaStarkell https://www.facebook.com/NatashaStarkell http://de.linkedin.com/in/natashastarkell
  • 2. let‘s get inspired first! GoalEurope.com @NatashaStarkell
  • 3. so you have a startup, do you need to attend events? all that travelling can get expensive concept validation / networking with investors & press /potential media coverage are a big plus GoalEurope.com @natashastarkell
  • 4. I need the dollar, the dollar is all I needlocal business angels / Western angels with industry expertiseVCs: know their geographical and stage focus. Can be expensive.Runa Capital will take up to 50% of your company, 1 out of 1000 getsfundedSeed stage VCs: not many dare to go East.Credo Ventures, RSG Capital, Speed Invest, Kima Ventures, Runa Capital,HardGammaWestern VCs follow good accelerators, will expect you to move westwards GoalEurope.com @natashastarkell
  • 5. should I to apply to an accelerator program? GoalEurope.com @natashastarkell
  • 6. accelerator issuesa selection bias. If you pick winners, you see winners. But do you add valueas an accelerator?huge choice in Europe and the USgood ones help with mentorship, fundraising, tech mediabad ones struggle to get media and investors for the DEMO dayY-Combinator, TechStars, 500Startups, Seedcamp, HackFwd,StartupSauna supported Eastern European teams in the past GoalEurope.com @natashastarkell
  • 7. tech mediagotta have a storypersonal relationships with bloggers & journalists are importantmeet, link via social media, comment their posts, share and retweet to stayon radar KEEP THE CONNECTION WARM or be forgottenwarn them in advance about news comingtype of news: is it worth writing about? Think about story angles, deadlinesembargos versus exclusivityForget press releases, start twittering GoalEurope.com @natashastarkell
  • 8. look for these faces at the conference introduce yourself, stay in touchMike Butcher, Editor TechCrunch EU Bobbie Johnson, GigaOm Martin Bryant, Chief Editor, The Next Web Robin Wauters, TechCrunch Ivo Spigel, The Kernel Ben Rooney, WSJ Tech Europe
  • 9. a day in a life…MorningRead news, 22 blogs from CEE, dozen western tech news and blogswork on a post or twoNEED TO CONCENTRATEAfternoonShare the story, react to the feedbackInterviewsMore news coming in through email, twitter, instant messaging, RSSREAL WORK STILL NEEDS TO BE DONE (I am an unpaid blogger!)Unscheduled Facebook and Skype chat are distracting.EveningManage social media, more stories, more reading, more actual work GoalEurope.com @natashastarkell
  • 10. names, links, lists, related readinggoaleurope.com/european-startup-scene Follow on twitter: @NatashaStarkell Google+ gplus.to/NatashaStarkell Facebook facebook.com/NatashaStarkell LinkedIn de.linkedin.com/in/natashastarkell