Updated for 2014! The Local Web, what is it and why does it matter?
Local marketing is the "last mile" of marketing - i.e. communication a potential customer receives when they are at their closest point to making an actual purchase decision - making it highly relevant when it comes to converting consumers with purchase intent into buyers of a brand's products. But, for the majority of national brands who sell through local outlets (e.g. dealers, distributors, agents, franchisees, or retailers) local marketing is a highly under-served marketing channel.
-INCLUDES: Local Web Planning Matrix
-CASE STUDIES: How 3 National Brands are embracing the local web