The Local Web: The Linchpin to a Successful Local Marketing Campaign (With Planning Matrix)
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Updated for 2014! The Local Web, what is it and why does it matter? ...
Updated for 2014! The Local Web, what is it and why does it matter?
Local marketing is the "last mile" of marketing - i.e. communication a potential customer receives when they are at their closest point to making an actual purchase decision - making it highly relevant when it comes to converting consumers with purchase intent into buyers of a brand's products. But, for the majority of national brands who sell through local outlets (e.g. dealers, distributors, agents, franchisees, or retailers) local marketing is a highly under-served marketing channel.
-INCLUDES: Local Web Planning Matrix
-CASE STUDIES: How 3 National Brands are embracing the local web
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