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The Local Web in 3 Minutes: Scale your National Strategy to Leverage the Power of Local

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Decisions about where to purchase products and services are increasingly being made online. But the majority of purchases--80% of budgets, in fact--are spent within 50 miles of the home. Therefore, ...

Decisions about where to purchase products and services are increasingly being made online. But the majority of purchases--80% of budgets, in fact--are spent within 50 miles of the home. Therefore, the Local Web is the single largest opportunity for national brands to succeed at the local level.

59% of brands believe local marketing is critical to enhancing profitability and growth, yet only 7% of marketers say they have effective campaigns and measures that activate local consumers. Learn how to create a national strategy that will scale to the local level.

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