Channel marketing, reseller marketing, local marketing automation, distributor marketing, brand marketing, online marketing, direct mail marketing, channel marketing strategy, local marketing, ad builder, co-op marketing, co-op advertising, microsites, execution, print, email, integrated marketing, integrated marketing strategy, cross-medium marketing, integrated strategy, national marketing,
Balihoo hosted panel discussion with George Mulhern, general partner of Highway 12 Ventures and formerly Senior Vice President at Hewlett Packard, Shane Vaughan, Vice President of Marketing at Balihoo, and John Rogal, Senior Manager, Channel Marketing and Lead Management at Masco Cabinetry.
The panel discussed the challenges, and solutions national brand managers face marketing through their channel partners.
George related HP's success beating out Dell attributed to HP's strong channel relationships.
Shane laid out Five Easy Fixes to empower channels to be more effective.
Steve pulled from 20 years of experience marketing through the channel and recounted lessons learned, practical recommendations and actionable models that are easy to implement.
The full recorded video is available from here: http://balihoo.com/Webinars/2010-09-Channel-Marketing-Solutions