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Developing a Digital Strategy that Works on the Local Level

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A well-designed, well-executed digital strategy is the key to helping a national brand's local affiliates succeed online. Watch as Balihoo's director of digital strategy explains why it's important …

A well-designed, well-executed digital strategy is the key to helping a national brand's local affiliates succeed online. Watch as Balihoo's director of digital strategy explains why it's important for brands to 1) be found, 2) be relevant, 3) be social, and 4) be accountable.

Published in: Marketing

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