Scaling Digital Marketing at the Local Level - a New Gleanster Deep Dive Report
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Digital marketing is critical to national brands, but scaling national efforts to local markets poses challenges. ...
Digital marketing is critical to national brands, but scaling national efforts to local markets poses challenges.
This report explores:
-Why digital is critical to local marketing success
-Best practice strategies used by top performing national brands
-The role of technology when scaling local marketing
-Companies that use offline and online marketing tactics see a 55% YoY growth compared to a 19% YoY growth of companies that use offline only
-71% of Top Performers achieve triple digit growth in YoY revenue through a combination of offline and online marketing at the local level
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