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Digital marketing is critical to national brands, but scaling national efforts to local markets poses challenges.
This report explores:
-Why digital is critical to local marketing success
-Best practice strategies used by top performing national brands
-The role of technology when scaling local marketing
-Companies that use offline and online marketing tactics see a 55% YoY growth compared to a 19% YoY growth of companies that use offline only
-71% of Top Performers achieve triple digit growth in YoY revenue through a combination of offline and online marketing at the local level