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Discover how this insurer established a regional, digital presence, and a scalable marketing solution for its 70,000+ local agents while still maintaining consistent branding and maintaining compliance standards.
Despite a robust national marketing presence, one leading insurer realized an untapped opportunity
to connect with their existing customer base (and potential insureds) on a personal, local level.
Given their strong brand identity and the industry’s significant legal compliance issues, however, it
was essential that local marketing efforts be tightly controlled by the national brand.