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At times, traditional marketing channels prove to be more effective than newer, digital methods. Learn how a strategic approach is benefiting entire health systems and their physicians.
The subsidiary of a medical directory service was eager to build its network of referring physicians by providing an efficient physician-to-physician marketing vehicle. When on the receiving end of marketing communications, however, physicians are often unresponsive to electronic communication. They are often so bombarded with faxes and emails that they rarely engage via these channels.