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Local websites serve as the centralized landing pages through which all of the other local marketing tactics can be driven, tracked and measured. But, how do you get the most from your investment in local websites?
In this paper you will learn tips for making sure local websites perform and deliver the following benefits:
-Be found at the local search level
-Ensure search engines direct customers to the right place: YOUR brand or affiliate pages
-Deliver relevant content at the local level that is consistent with national campaigns
-Provide aggregated metrics for local marketing investments