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According to Gartner, by 2015, companies that focus on integrated processes for local marketing enablement will increase revenue by 15-20%*.
Kimberly Collins, Gartner Research, “Top 10 Marketing Processes for 2012,” March 2012.
In this paper you will learn:
Why local marketing matters
The disconnect between the importance and execution of local marketing
Challenges marketers face with the always-connected consumer, as well as solutions
3 modes of local marketing execution
Plus, tips on how to get started, including a checklist to determine if an Enterprise-Level Local Marketing Automation Platform is the right solution for your business.