Social Media Optimization for SEO
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Social Media Optimization for SEO

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This is the PowerPoint presentation that I made for PodCampPhilly2009.

This is the PowerPoint presentation that I made for PodCampPhilly2009.

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    Social Media Optimization for SEO Social Media Optimization for SEO Presentation Transcript

    • Social Media Optimization for SEO Adam Donkus @emperoranton Baldydog.com
    • Getting More Links from Social Media By Not Selling to Social Media Users
    • Do You Want SM Links?
      • Yes, but not really
      • You want the traffic that SM can potentially bring.
        • But that is not the end Goal
      • You want links from the SM users that result from:
    • Getting SM User Links
      • Digg effect
      • Stumbleupon
      • YouTube
      • Twitter
    • SM Users are Bloggers
      • SM users are frequently bloggers
      • To utilize SM the best, you need a blog.
        • Businesses must have a Blog if they want to succeed in using SM.
        • I believe everyone should have a blog.
    • Can’t I Just Create SM Profiles?
      • Sure you can, but I feel all SM campaigns will be more effective if done in conjunction with a blog.
      • I feel, that SM profiles that are linked to sites with out a means of connecting with users are seen as spammy.
    • What Other Reasons do I need a Blog?
      • Search Engines Love Blogs
      • If you are going to use Blogs for your SEO campaigns, you need a blog.
        • Join the Club..get a blog.
        • I myself delete blog comments left to sites that do not have an associated blog. (unless they are really, really good comments)
    • Optimize Your Blog for SM
      • Make it easy for people to Bookmark/submit to SM
        • Use Addthis button(multiple SM Sites)
        • Stumble thumbs
        • Digg Button
        • TweetThis Button
      • Ask readers to Stumble/Digg or just to Share
    • Optimize Your Blog for SM
      • Readers that comment are more likely to share.
      • Get readers to ask questions by:
        • Asking questions at the end of your post.
        • Don’t give all the answers.
        • Ask friends real and virtual to comment
          • DM on Twitter
          • Message on Stumblupon
    • Optimize Your Blog for SM How does it Look?
      • Use eye catching graphics
      • Use great titles
      • Lots of White Space
      • Break it down into Chunks
      • Use Htags properly
        • Headings make it easier to scan
    • SEO Your Blog
      • Keyword Research prior to publishing
      • Use Your desired Keywords in your Title if possible
        • Title tags are SEO Gold..don’t squander them.
      • Tags(not Technorati)Use your keywords as tags
      • Tag Cloud on blog somewhere.(page, sidebar)
      • Use the Keywords throughout content
      • Link to the post using Keywords
        • Deep link on directories (Directorycritic.com)
        • Leave the url to the post in the comments of other blogs(friends blogs or blogs that use the keywordluv pluggin.
        • Link to older posts with the desired keywords.
          • This is great to do for friends/associates blog posts as well.
    • Optimizing Your Blog
      • Avoid clutter..don’t use too many widgets
      • Embed Videos
      • The Message
        • Have a great title
        • Put the reader into the post… use “you” instead of “I”
        • Opening paragraph is key to drawing readers in, so make it great.
        • Do one of two things for your reader:
    • Do One of Two Things:
      • Entertain
      • Solve a problem
        • How to posts/videos
        • List posts that share resources
          • http://traffikd.com/social-media-websites/
    • Several List Posts
      • Two List posts on Digg this Morning
        • 95 Websites You should Bookmark Today
        • 7 Hilariously Failed Attempts at Politically Correct Toys
    • Blogging Questions or suggestions
      • Got any questions?
    • SocialNetworks
      • Primary Social Media Sites
        • Digg
        • Stumbleupon
        • Twitter
        • YouTube
      • Secondary Social Networks
        • Find and use social networks that pertain to your niche.
    • Using Digg
      • Develop your Digg profile
        • Add friends
          • Add people who have submitted stuff that makes it to the front page.
          • Add other Digg Users that might be bloggers in your niche*
            • Find on Niche SM Sites.(second tier SM)
          • Submit great content
            • Other peoples stuff(not your own)
          • Ask other Digg users(people whose stuff you have Dugg) to check out your stuff and submit if it is worthy.
        • Digg friends stuff
        • Digg stuff that is already on the front page
        • Post comments and contribute to the conversation in a meaningful manner.
    • Using Digg 2
      • Hang out on the front page of Digg
        • Notice what types of stuff make it to the front page
        • Participate in the conversations of front page resources.
        • Add people who contribute to the conversation as friends.
        • Find articles in your niche that have been on the front page.
          • Network with those who submitted
          • Network with those who commented
    • Digg Don’ts
      • Don’t abuse the shout feature.
      • Don’t submit only your own stuff
      • Don’t submit SEO type stuff(go to Sphinn)
      • Don’t be negative
        • Cursing
        • Critical
        • Name calling
    • Digg Questions and suggestions
      • Got any Questions about Digg?
      • What do you do?
    • Using Stumbleupon –Building a Powerful Stumbleupon Profile
      • Use the Firefox toolbar for Stumbleupon
      • Stumble often
      • Practice a high ratio of submitting your own stuff no less than 10:1 ratio…20:1 is better.
      • Review other Stumblers and ask for reviews
      • Submit high quality
      • Say no to submitting crap
      • Get as many friends as possible
    • Stumbleupon 2
      • Check out who has reviewed Stumbleupon submissions and has left comments. Friend these people.
      • Friend Top Stumblers and check out their Stumles. Google “Top Stumblers”.
      • Ask for stumbles from readers of your blog.
      • Put the Stumbleupon thumb at the end of posts
      • Realize:
    • Stumbleupon 3
      • Realize that Stumbleupon traffic does not stick around for long.
      • Make your post/video fun.
      • Content doesn’t do well.
      • Use it as a tool to network.
        • Give thumbs up to people that you would like to network.
        • Give thumbs up to potential clients.
      • Ask other Stumblers to review/thumbs up your stuff via the Stumblepon toolbar send feature.
      • Give thumbs ups to other peopls stuff:
    • Thumbs up for Other Peoples Stuff
      • Guest Blog posts you do
      • Blog posts were you drop a comment.
      • Stuff you discover.
        • If you are the first( you want to be first) be sure to leave a short concise review, and use good tags.
    • Stumbleupon Questions Suggestions
      • Any Questions on Stumbleupon
    • Why Use Twitter
      • Twitter Links are nofollow, so why use Twitter for linkbuilding.
      • Twitter users do often click on links.
      • It is traffic.
    • Twitter Spam
      • Put links to crap in every Tweet and stuff keywords into each tweet.
      • Twitter Profiles that are created for affiliate programs.
      • Totally automated Twitter profiles.
    • Twitter Automation
      • Is it good or bad?
      • I would suggest not automating fulling(partially is fine)
        • Use TwitterFeed.com
          • Add your blog/site feeds
          • Add feeds from other sites related to your niche.
            • Google Blog search feed for niche keywords
          • Tweetlater.com for scheduled automated tweets. Is now http://www.socialoomph.com/
            • Hello DM for new followers
            • Some premium features as well
    • Automating Twitter
      • http://www.socialoomph.com/
        • Use this to find new followers
        • Optimize followers automatically
        • Be careful with your Automation..don’t get lazy.
      • Use a variety of Tools to keep track of your followers. Google “Twitter follower optimization” http://www.dailyseoblog.com/2009/03/10-twitter-tools-to-effectively-manage-your-followers/
    • Twitter Follower Optimization
      • Currently have an initial 2000 follower limit.
        • Must unfollow those that don’t reciprocate
        • Won’t be able to follow other cool people so you will be forced to unfollow someone
        • Who to Unfollow:
          • Those who have not updated recently or ever
          • Those who have not taken the time to put in a nice picture for their profile pic
          • Those who don’t have a picture of a person.
          • Those with scantily clad girls.
    • Twitter Do’s
      • Do Rt(retweet)
        • Rt often
        • Rt good stuff
      • Be Thankful
        • Thank others for Rts of your tweets
      • Thank others for sharing info you like by @ or DM
      • Don’t abuse DMs
    • More Twitter Dos
      • Follow influential Tweeters
      • If not using automated tools - How to find people to follow:
        • Use the search tool in the sidebar, and using your niche keywords find people to follow.
        • Use location keywords to find people near you to follow.
        • Use the keyword tool to find customers.
          • Do a search for your keywords and save the RSS feed to your feed reader and monitor.
      • Just do it.
    • Twitter Questions/suggestions
      • What do you do?
      • Check out:
        • Moonfruit Twittorials http://twitter.moonfruit.com/ for some helpful Twitter tutorial videos.
    • Optimizing Videos
      • I suggest using multiple video hosting sites:
        • YouTube the second largest search engine.Use it.
        • Optimize it with
          • Tags
          • Videos under 3 minutes
          • Keyword title
          • Profile should be your domain name.
          • Videos should again:
            • Entertain
            • Solve a problem
    • Other Video Hosting sites
      • I use Viddler.com
      • Lots of others.
      • Use Tubemogul to upload to multiple, but must login to each account to fully optimize.
      • Embed videos on your blog/site.
        • Can do transcription of video to create content.
          • Would suggest doing this as some people don’t have sound.
          • For hearing impaired
          • For Search Engines
    • Optimizing Video suggestions/questions
      • Any questions or suggestions.
    • Social Media Optimization
      • Use the social media for link building, but realize that Social Media traffic isn’t the best traffic. Often is leaves as soon as it arrives.
      • But if you take the effort to create a good site/blog you will benefit from it.
      • The Goal is:
    • The Goal is to Get Links
      • Links received from Social sites are great for SEO because they are gained in a natural manner. They don’t appear to be gained through a link building campaign. Much like applying makeup, The art of SEO is to make it look like you are not using SEO.
      • If you do link building campaigns, links received through Social Media will add variety to your incoming links.
    • Any Questions
      • So what nuggets did you get if any?
    • Find me, Adam Donkus @:
      • All-Travel- Sites.com
      • Pixelheadonline.com
      • On Twitter at
        • @ emperoranton
        • @ alltravelsites
      • Baldydog.com