Social Media Optimization for SEO


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Social Media Optimization for SEO

  1. 1. Social Media Optimization for SEO Adam Donkus @emperoranton
  2. 2. Getting More Links from Social Media By Not Selling to Social Media Users
  3. 3. Do You Want SM Links? <ul><li>Yes, but not really </li></ul><ul><li>You want the traffic that SM can potentially bring. </li></ul><ul><ul><li>But that is not the end Goal </li></ul></ul><ul><li>You want links from the SM users that result from: </li></ul>
  4. 4. Getting SM User Links <ul><li>Digg effect </li></ul><ul><li>Stumbleupon </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul>
  5. 5. SM Users are Bloggers <ul><li>SM users are frequently bloggers </li></ul><ul><li>To utilize SM the best, you need a blog. </li></ul><ul><ul><li>Businesses must have a Blog if they want to succeed in using SM. </li></ul></ul><ul><ul><li>I believe everyone should have a blog. </li></ul></ul>
  6. 6. Can’t I Just Create SM Profiles? <ul><li>Sure you can, but I feel all SM campaigns will be more effective if done in conjunction with a blog. </li></ul><ul><li>I feel, that SM profiles that are linked to sites with out a means of connecting with users are seen as spammy. </li></ul>
  7. 7. What Other Reasons do I need a Blog? <ul><li>Search Engines Love Blogs </li></ul><ul><li>If you are going to use Blogs for your SEO campaigns, you need a blog. </li></ul><ul><ul><li>Join the Club..get a blog. </li></ul></ul><ul><ul><li>I myself delete blog comments left to sites that do not have an associated blog. (unless they are really, really good comments) </li></ul></ul>
  8. 8. Optimize Your Blog for SM <ul><li>Make it easy for people to Bookmark/submit to SM </li></ul><ul><ul><li>Use Addthis button(multiple SM Sites) </li></ul></ul><ul><ul><li>Stumble thumbs </li></ul></ul><ul><ul><li>Digg Button </li></ul></ul><ul><ul><li>TweetThis Button </li></ul></ul><ul><li>Ask readers to Stumble/Digg or just to Share </li></ul>
  9. 9. Optimize Your Blog for SM <ul><li>Readers that comment are more likely to share. </li></ul><ul><li>Get readers to ask questions by: </li></ul><ul><ul><li>Asking questions at the end of your post. </li></ul></ul><ul><ul><li>Don’t give all the answers. </li></ul></ul><ul><ul><li>Ask friends real and virtual to comment </li></ul></ul><ul><ul><ul><li>DM on Twitter </li></ul></ul></ul><ul><ul><ul><li>Message on Stumblupon </li></ul></ul></ul>
  10. 10. Optimize Your Blog for SM How does it Look? <ul><li>Use eye catching graphics </li></ul><ul><li>Use great titles </li></ul><ul><li>Lots of White Space </li></ul><ul><li>Break it down into Chunks </li></ul><ul><li>Use Htags properly </li></ul><ul><ul><li>Headings make it easier to scan </li></ul></ul>
  11. 11. SEO Your Blog <ul><li>Keyword Research prior to publishing </li></ul><ul><li>Use Your desired Keywords in your Title if possible </li></ul><ul><ul><li>Title tags are SEO Gold..don’t squander them. </li></ul></ul><ul><li>Tags(not Technorati)Use your keywords as tags </li></ul><ul><li>Tag Cloud on blog somewhere.(page, sidebar) </li></ul><ul><li>Use the Keywords throughout content </li></ul><ul><li>Link to the post using Keywords </li></ul><ul><ul><li>Deep link on directories ( </li></ul></ul><ul><ul><li>Leave the url to the post in the comments of other blogs(friends blogs or blogs that use the keywordluv pluggin. </li></ul></ul><ul><ul><li>Link to older posts with the desired keywords. </li></ul></ul><ul><ul><ul><li>This is great to do for friends/associates blog posts as well. </li></ul></ul></ul>
  12. 12. Optimizing Your Blog <ul><li>Avoid clutter..don’t use too many widgets </li></ul><ul><li>Embed Videos </li></ul><ul><li>The Message </li></ul><ul><ul><li>Have a great title </li></ul></ul><ul><ul><li>Put the reader into the post… use “you” instead of “I” </li></ul></ul><ul><ul><li>Opening paragraph is key to drawing readers in, so make it great. </li></ul></ul><ul><ul><li>Do one of two things for your reader: </li></ul></ul>
  13. 13. Do One of Two Things: <ul><li>Entertain </li></ul><ul><li>Solve a problem </li></ul><ul><ul><li>How to posts/videos </li></ul></ul><ul><ul><li>List posts that share resources </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  14. 14. Several List Posts <ul><li>Two List posts on Digg this Morning </li></ul><ul><ul><li>95 Websites You should Bookmark Today </li></ul></ul><ul><ul><li>7 Hilariously Failed Attempts at Politically Correct Toys </li></ul></ul>
  15. 15. Blogging Questions or suggestions <ul><li>Got any questions? </li></ul>
  16. 16. SocialNetworks <ul><li>Primary Social Media Sites </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Stumbleupon </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Secondary Social Networks </li></ul><ul><ul><li>Find and use social networks that pertain to your niche. </li></ul></ul>
  17. 17. Using Digg <ul><li>Develop your Digg profile </li></ul><ul><ul><li>Add friends </li></ul></ul><ul><ul><ul><li>Add people who have submitted stuff that makes it to the front page. </li></ul></ul></ul><ul><ul><ul><li>Add other Digg Users that might be bloggers in your niche* </li></ul></ul></ul><ul><ul><ul><ul><li>Find on Niche SM Sites.(second tier SM) </li></ul></ul></ul></ul><ul><ul><ul><li>Submit great content </li></ul></ul></ul><ul><ul><ul><ul><li>Other peoples stuff(not your own) </li></ul></ul></ul></ul><ul><ul><ul><li>Ask other Digg users(people whose stuff you have Dugg) to check out your stuff and submit if it is worthy. </li></ul></ul></ul><ul><ul><li>Digg friends stuff </li></ul></ul><ul><ul><li>Digg stuff that is already on the front page </li></ul></ul><ul><ul><li>Post comments and contribute to the conversation in a meaningful manner. </li></ul></ul>
  18. 18. Using Digg 2 <ul><li>Hang out on the front page of Digg </li></ul><ul><ul><li>Notice what types of stuff make it to the front page </li></ul></ul><ul><ul><li>Participate in the conversations of front page resources. </li></ul></ul><ul><ul><li>Add people who contribute to the conversation as friends. </li></ul></ul><ul><ul><li>Find articles in your niche that have been on the front page. </li></ul></ul><ul><ul><ul><li>Network with those who submitted </li></ul></ul></ul><ul><ul><ul><li>Network with those who commented </li></ul></ul></ul>
  19. 19. Digg Don’ts <ul><li>Don’t abuse the shout feature. </li></ul><ul><li>Don’t submit only your own stuff </li></ul><ul><li>Don’t submit SEO type stuff(go to Sphinn) </li></ul><ul><li>Don’t be negative </li></ul><ul><ul><li>Cursing </li></ul></ul><ul><ul><li>Critical </li></ul></ul><ul><ul><li>Name calling </li></ul></ul>
  20. 20. Digg Questions and suggestions <ul><li>Got any Questions about Digg? </li></ul><ul><li>What do you do? </li></ul>
  21. 21. Using Stumbleupon –Building a Powerful Stumbleupon Profile <ul><li>Use the Firefox toolbar for Stumbleupon </li></ul><ul><li>Stumble often </li></ul><ul><li>Practice a high ratio of submitting your own stuff no less than 10:1 ratio…20:1 is better. </li></ul><ul><li>Review other Stumblers and ask for reviews </li></ul><ul><li>Submit high quality </li></ul><ul><li>Say no to submitting crap </li></ul><ul><li>Get as many friends as possible </li></ul>
  22. 22. Stumbleupon 2 <ul><li>Check out who has reviewed Stumbleupon submissions and has left comments. Friend these people. </li></ul><ul><li>Friend Top Stumblers and check out their Stumles. Google “Top Stumblers”. </li></ul><ul><li>Ask for stumbles from readers of your blog. </li></ul><ul><li>Put the Stumbleupon thumb at the end of posts </li></ul><ul><li>Realize: </li></ul>
  23. 23. Stumbleupon 3 <ul><li>Realize that Stumbleupon traffic does not stick around for long. </li></ul><ul><li>Make your post/video fun. </li></ul><ul><li>Content doesn’t do well. </li></ul><ul><li>Use it as a tool to network. </li></ul><ul><ul><li>Give thumbs up to people that you would like to network. </li></ul></ul><ul><ul><li>Give thumbs up to potential clients. </li></ul></ul><ul><li>Ask other Stumblers to review/thumbs up your stuff via the Stumblepon toolbar send feature. </li></ul><ul><li>Give thumbs ups to other peopls stuff: </li></ul>
  24. 24. Thumbs up for Other Peoples Stuff <ul><li>Guest Blog posts you do </li></ul><ul><li>Blog posts were you drop a comment. </li></ul><ul><li>Stuff you discover. </li></ul><ul><ul><li>If you are the first( you want to be first) be sure to leave a short concise review, and use good tags. </li></ul></ul>
  25. 25. Stumbleupon Questions Suggestions <ul><li>Any Questions on Stumbleupon </li></ul>
  26. 26. Why Use Twitter <ul><li>Twitter Links are nofollow, so why use Twitter for linkbuilding. </li></ul><ul><li>Twitter users do often click on links. </li></ul><ul><li>It is traffic. </li></ul>
  27. 27. Twitter Spam <ul><li>Put links to crap in every Tweet and stuff keywords into each tweet. </li></ul><ul><li>Twitter Profiles that are created for affiliate programs. </li></ul><ul><li>Totally automated Twitter profiles. </li></ul>
  28. 28. Twitter Automation <ul><li>Is it good or bad? </li></ul><ul><li>I would suggest not automating fulling(partially is fine) </li></ul><ul><ul><li>Use </li></ul></ul><ul><ul><ul><li>Add your blog/site feeds </li></ul></ul></ul><ul><ul><ul><li>Add feeds from other sites related to your niche. </li></ul></ul></ul><ul><ul><ul><ul><li>Google Blog search feed for niche keywords </li></ul></ul></ul></ul><ul><ul><ul><li> for scheduled automated tweets. Is now </li></ul></ul></ul><ul><ul><ul><ul><li>Hello DM for new followers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Some premium features as well </li></ul></ul></ul></ul>
  29. 29. Automating Twitter <ul><li> </li></ul><ul><ul><li>Use this to find new followers </li></ul></ul><ul><ul><li>Optimize followers automatically </li></ul></ul><ul><ul><li>Be careful with your Automation..don’t get lazy. </li></ul></ul><ul><li>Use a variety of Tools to keep track of your followers. Google “Twitter follower optimization” </li></ul>
  30. 30. Twitter Follower Optimization <ul><li>Currently have an initial 2000 follower limit. </li></ul><ul><ul><li>Must unfollow those that don’t reciprocate </li></ul></ul><ul><ul><li>Won’t be able to follow other cool people so you will be forced to unfollow someone </li></ul></ul><ul><ul><li>Who to Unfollow: </li></ul></ul><ul><ul><ul><li>Those who have not updated recently or ever </li></ul></ul></ul><ul><ul><ul><li>Those who have not taken the time to put in a nice picture for their profile pic </li></ul></ul></ul><ul><ul><ul><li>Those who don’t have a picture of a person. </li></ul></ul></ul><ul><ul><ul><li>Those with scantily clad girls. </li></ul></ul></ul>
  31. 31. Twitter Do’s <ul><li>Do Rt(retweet) </li></ul><ul><ul><li>Rt often </li></ul></ul><ul><ul><li>Rt good stuff </li></ul></ul><ul><li>Be Thankful </li></ul><ul><ul><li>Thank others for Rts of your tweets </li></ul></ul><ul><li>Thank others for sharing info you like by @ or DM </li></ul><ul><li>Don’t abuse DMs </li></ul>
  32. 32. More Twitter Dos <ul><li>Follow influential Tweeters </li></ul><ul><li>If not using automated tools - How to find people to follow: </li></ul><ul><ul><li>Use the search tool in the sidebar, and using your niche keywords find people to follow. </li></ul></ul><ul><ul><li>Use location keywords to find people near you to follow. </li></ul></ul><ul><ul><li>Use the keyword tool to find customers. </li></ul></ul><ul><ul><ul><li>Do a search for your keywords and save the RSS feed to your feed reader and monitor. </li></ul></ul></ul><ul><li>Just do it. </li></ul>
  33. 33. Twitter Questions/suggestions <ul><li>What do you do? </li></ul><ul><li>Check out: </li></ul><ul><ul><li>Moonfruit Twittorials for some helpful Twitter tutorial videos. </li></ul></ul>
  34. 34. Optimizing Videos <ul><li>I suggest using multiple video hosting sites: </li></ul><ul><ul><li>YouTube the second largest search engine.Use it. </li></ul></ul><ul><ul><li>Optimize it with </li></ul></ul><ul><ul><ul><li>Tags </li></ul></ul></ul><ul><ul><ul><li>Videos under 3 minutes </li></ul></ul></ul><ul><ul><ul><li>Keyword title </li></ul></ul></ul><ul><ul><ul><li>Profile should be your domain name. </li></ul></ul></ul><ul><ul><ul><li>Videos should again: </li></ul></ul></ul><ul><ul><ul><ul><li>Entertain </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Solve a problem </li></ul></ul></ul></ul>
  35. 35. Other Video Hosting sites <ul><li>I use </li></ul><ul><li>Lots of others. </li></ul><ul><li>Use Tubemogul to upload to multiple, but must login to each account to fully optimize. </li></ul><ul><li>Embed videos on your blog/site. </li></ul><ul><ul><li>Can do transcription of video to create content. </li></ul></ul><ul><ul><ul><li>Would suggest doing this as some people don’t have sound. </li></ul></ul></ul><ul><ul><ul><li>For hearing impaired </li></ul></ul></ul><ul><ul><ul><li>For Search Engines </li></ul></ul></ul>
  36. 36. Optimizing Video suggestions/questions <ul><li>Any questions or suggestions. </li></ul>
  37. 37. Social Media Optimization <ul><li>Use the social media for link building, but realize that Social Media traffic isn’t the best traffic. Often is leaves as soon as it arrives. </li></ul><ul><li>But if you take the effort to create a good site/blog you will benefit from it. </li></ul><ul><li>The Goal is: </li></ul>
  38. 38. The Goal is to Get Links <ul><li>Links received from Social sites are great for SEO because they are gained in a natural manner. They don’t appear to be gained through a link building campaign. Much like applying makeup, The art of SEO is to make it look like you are not using SEO. </li></ul><ul><li>If you do link building campaigns, links received through Social Media will add variety to your incoming links. </li></ul>
  39. 39. Any Questions <ul><li>So what nuggets did you get if any? </li></ul>
  40. 40. Find me, Adam Donkus @: <ul><li>All-Travel- </li></ul><ul><li> </li></ul><ul><li>On Twitter at </li></ul><ul><ul><li>@ emperoranton </li></ul></ul><ul><ul><li>@ alltravelsites </li></ul></ul><ul><li> </li></ul>
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