A demonstration through Obama’s campaign
 One source, multiple recievers Less opportunity of feedback Word of Mouth is hardly measurable Non customizable messa...
PBS Newshour (2012)
 55% of all voters got in touch with the onlinecampaign 1/3 of all internet users forwarded campaigncontent 230.000 eve...
 Outsourcing – hiring a company to solve aproblem (e.g. customer care) Crowdsourcing – involvement of a largeamount of p...
 Encouraging grass-root activity, donation andaction One of the most powerful influental tool:Involvement Groups/segmen...
 Reducing costs, excluding mass media 80’s bars, good-looking women Asking someone if he would buy them a drink Talkin...
 Customer to customer communication Guerilla marketing + Word of Mouth Interesting: entertaining, erotic, surprising
Wallsten, K. (2010)
Wallsten, K. (2010)
 21. century advertising is becoming adialogue between companies and customers New questions, dilemmas rise◦ Security is...
New advertising - A demonstration through Obama's election campaign
New advertising - A demonstration through Obama's election campaign
New advertising - A demonstration through Obama's election campaign
New advertising - A demonstration through Obama's election campaign
New advertising - A demonstration through Obama's election campaign
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New advertising - A demonstration through Obama's election campaign

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A presentation about the opportunities and dilemmas of 21. century advertising methods. It deals with crowdsourcing, guerilla and viral marketing.

It was my final presentation at my university, and was also demonstrated at a Youth in Action seminar for volunteer organisations.

I hope you find it interesting.

Published in: Business, News & Politics
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New advertising - A demonstration through Obama's election campaign

  1. 1. A demonstration through Obama’s campaign
  2. 2.  One source, multiple recievers Less opportunity of feedback Word of Mouth is hardly measurable Non customizable messages
  3. 3. PBS Newshour (2012)
  4. 4.  55% of all voters got in touch with the onlinecampaign 1/3 of all internet users forwarded campaigncontent 230.000 event organized by volunteers 639 million $ donated 8 million more votesPew Research Center
  5. 5.  Outsourcing – hiring a company to solve aproblem (e.g. customer care) Crowdsourcing – involvement of a largeamount of people to solve a problem◦ Informational network is required◦ Creativity, different perspective◦ Security issues (publication of private data)Tapscott D. – Williams A. D. (2007)Wikinomics
  6. 6.  Encouraging grass-root activity, donation andaction One of the most powerful influental tool:Involvement Groups/segments: Likeminded peopleencourage each other Influence on family members, friends +internal phone network
  7. 7.  Reducing costs, excluding mass media 80’s bars, good-looking women Asking someone if he would buy them a drink Talking about the brand When the beverage came,the lady disappeared Web Urbanist
  8. 8.  Customer to customer communication Guerilla marketing + Word of Mouth Interesting: entertaining, erotic, surprising
  9. 9. Wallsten, K. (2010)
  10. 10. Wallsten, K. (2010)
  11. 11.  21. century advertising is becoming adialogue between companies and customers New questions, dilemmas rise◦ Security issues◦ Hard to see the real purpose of a campaign◦ Strong influence on people It makes co-operationefficient(e.g. Grass-root activities)

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