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SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
SCBT_TA-Networking&Social Tech 2012_Baitong
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SCBT_TA-Networking&Social Tech 2012_Baitong

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My Specialties; …

My Specialties;
Practical HR and sourcing strategy | End-to-end recruitment process (talent acquisition) | Sourcing technology, social network
for recruitment, targeted selection and talent pipeline | Employer branding and recruitment campaign and channel.

Published in: Career
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  • 1. Talent Acquisition Networking and Social Technology Thailand, Bangkok 14 March 2012 Tasawan Suppaboon [Baitong] Present to .. HR Management Thailand 1
  • 2. Are you ready to go social? Digital Menu We will go through this all together 2
  • 3. CHANGE 1: Technology 3
  • 4. 4
  • 5. CHANGE 2 5
  • 6. Networking 6
  • 7. Talent Acquisition "Talent acquisition professionals are usually skilled not only in sourcing tactics, candidate assessment, compliance and hiring standards, but also in employment branding practices and corporate hiring initiatives. Talent acquisition as a function has become closely aligned with Marketing and PR as well as Human Resources" ~ www.recruiter.com [Available from: http://www.recruiter.com/glossary/talent-cquisition] 7
  • 8. TA: Trends and Industry Outlook 8
  • 9. Social Technology "Social technology" is a term that has historically had two meanings: as a term related to social engineering, a meaning that began in the 19th century, and as a description of social software, a meaning that began in the early 21st century. Source: http://en.wikipedia.org/wiki/Social_technology Social Media Landscape 2012 (web 2.0) This is a great infographic that shows how social media landscape has changed and what it looks like in 2012 Source: fedcavazza.net 9
  • 10. Why use social networks to recruit? Speed Global reach Scale  These networks will become  Online communities hold a  The largest social networks are now wealth of hiring opportunities increasingly global, making it bigger than entire countries- the for both active and passive easier to find people independent Facebook community is larger than candidates who can be of geography France, Spain, Germany and the UK referred, courted and hired combined with unprecedented speed  A significant percentage of our from nearly anywhere candidate pool now spend enormous amounts of time connecting with eachActive & passive candidates other - two thirds of the world’s internet Social networking blurs the population are visiting social networks distinction between active and and blogging sites passive candidates, increasing the ‘referral factor’ and the Candidate availability ‘serendipity factor’ (opportunities  Soon most people will have some one stumbles across whilst sort of profile posted somewhere, doing something else) some sort of community they below Job postings get passed virally to, some sort of work portfolio they through social networks and want people to see candidates increasingly use social networking tools to learn Branding/communication about an organisation and its  Post job opportunities culture  Invite members to connect with you  Direct marketing e.g. LinkedIn Inmails Professional networks and Introductions Marketing  Events  Build networks of contacts with industry  Post job opportunities specific professionals  Employment sections  Profiles  Cost effective Alumni networks  Tap in to university and company  Post Careers Website link alumni networks Source: Group TA 10
  • 11. Understand the importance of the data we possess as recruitment first! •No technology can replace the recruiters ability to network a role and ask for referrals but “Social Recruitment Tools” help recruiters to source candidates, interact and learn about their most recent projects and skill sets. When they’re used properly, they enable a very different level of performance. •Recruiters can leverage social media channels to promote “Employer Branding” by sharing and engaging with targeted prospects – successful branding exactly attracts top talent. •No external database can ever have the richness of data than you have at your disposal (leveraging social media and technology need skill, passion and effort) if you understand how to use your own database – particularly the value of building and working our internal database for referrals and sourcing “Employee Referral Program” •Effective talent sourcing channel strategy relies on a very proactive approach and the right MIX of tools, media, resources and good teamwork – “Collaboration” is key to success. 11
  • 12. Baitong’s Timeline Recruiting Channels and Social Technology Standard Chartered Bank, THAILAND On Baitong’s timeline as of 14 March 2012 12
  • 13. LinkedIn 13
  • 14. My Connection Statistics 14
  • 15. Careers website “Leave Your Details” -- Avature Candidates interested in a career with Standard Chartered will be able to “leave their details” by telling us their name and email address, identifying which type of roles and locations they are interested in. They also have the option to attach a resume. These resumes will be uploaded to Avature !! 15
  • 16. When the channels are ready!!We’re working on something… 16
  • 17. SCBT Recruitment Channel Strategy 17
  • 18. Oops, time’s up!! Stay tuned!! 18
  • 19. Reference Group Talent Acquisition Special Thanks: Gina Lai, Athena Chak Tuen Tang TA Thailand Team Media sources: Avature [Available online: http://www.avaturecrm.com/en/crm] Broadbean [Available online: http://www.broadbean.com] LinkedIn [Available online: http://www.linkedin.com/home] Free clip arts [Available online: http://www.123rf.com/] YouTube: video clip MacBook Pro, iMovie 19
  • 20. 20
  • 21. Q&A 21

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