0
Making social media work
for your brand
Created by
Bailey Koharchick
Be on
your toes.
● Timing.
● Use cultural
references.
● 3 C’S (clear,
concise, concrete).
Created by
Bailey Koharchick
Just go
with it.
● Be relatable.
● Be funny.
● Be engaging.
Created by
Bailey Koharchick
Prove your
worth.
● Measure.
● Your.
● Efforts.
Created by
Bailey Koharchick
Know the
trends
● Be aware of brand
highs and lows.
● Do some
research.
● Compare it to
industry
standards.

Created by
Ba...
Quality, not
quantity.
● Fanbase.
● Content.
● Interactions.

Created by
Bailey Koharchick
Check yo’self
before...
● Don’t mix
accounts.
● Check your
content.
● “Boss check” it.
Created by
Bailey Koharchick
Keep learning.
● Webinars.
● Newsletters.
● Other brands.

Created by
Bailey Koharchick
Participate in
the convo.
● Join Tweetchats.
● Follow influential
people.
● Use appropriate
tags.
Created by
Bailey Koharc...
Develop a
personality.
● Brainstorm session.
● Create a persona.
● Be the brand.

Created by
Bailey Koharchick
Be responsive.
● You’re always on.
● Get the right
resources.
● Work with your CS
team.
Created by
Bailey Koharchick
Be cool.
● Apologize.
● Diffuse the
situation.
● Have authority.
Created by
Bailey Koharchick
Make friends.
● Call on them.
● Reciprocate.
● Participate.

Created by
Bailey Koharchick
Be a human.
● Not a robot.
● Build relationships.
● Be friendly.

Created by
Bailey Koharchick
Know the rules
● Company values.
● Competitors.
● Buzzwords.

Created by
Bailey Koharchick
And also...
● Be gracious.
● Give credit.
● Use images.

Created by
Bailey Koharchick
Resources
People to follow
● @ScottAbel
● #SMgirlfriends
● @DabneyPorte
● @MariSmith
● @JAltucher

Tools to use
● Hootsuit...
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How to Make Social Media Work for Your Brand

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Did you know that 93% of marketers are using social media for for their company? Odds are, you're using it too. But are you using it the right way? Sure, you've got a Facebook, Twitter and LinkedIn, but what content are you publishing? Learn how to make social media work for you, not the other way around.

Published in: Social Media, Technology, Business
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Transcript of "How to Make Social Media Work for Your Brand"

  1. 1. Making social media work for your brand Created by Bailey Koharchick
  2. 2. Be on your toes. ● Timing. ● Use cultural references. ● 3 C’S (clear, concise, concrete). Created by Bailey Koharchick
  3. 3. Just go with it. ● Be relatable. ● Be funny. ● Be engaging. Created by Bailey Koharchick
  4. 4. Prove your worth. ● Measure. ● Your. ● Efforts. Created by Bailey Koharchick
  5. 5. Know the trends ● Be aware of brand highs and lows. ● Do some research. ● Compare it to industry standards. Created by Bailey Koharchick
  6. 6. Quality, not quantity. ● Fanbase. ● Content. ● Interactions. Created by Bailey Koharchick
  7. 7. Check yo’self before... ● Don’t mix accounts. ● Check your content. ● “Boss check” it. Created by Bailey Koharchick
  8. 8. Keep learning. ● Webinars. ● Newsletters. ● Other brands. Created by Bailey Koharchick
  9. 9. Participate in the convo. ● Join Tweetchats. ● Follow influential people. ● Use appropriate tags. Created by Bailey Koharchick
  10. 10. Develop a personality. ● Brainstorm session. ● Create a persona. ● Be the brand. Created by Bailey Koharchick
  11. 11. Be responsive. ● You’re always on. ● Get the right resources. ● Work with your CS team. Created by Bailey Koharchick
  12. 12. Be cool. ● Apologize. ● Diffuse the situation. ● Have authority. Created by Bailey Koharchick
  13. 13. Make friends. ● Call on them. ● Reciprocate. ● Participate. Created by Bailey Koharchick
  14. 14. Be a human. ● Not a robot. ● Build relationships. ● Be friendly. Created by Bailey Koharchick
  15. 15. Know the rules ● Company values. ● Competitors. ● Buzzwords. Created by Bailey Koharchick
  16. 16. And also... ● Be gracious. ● Give credit. ● Use images. Created by Bailey Koharchick
  17. 17. Resources People to follow ● @ScottAbel ● #SMgirlfriends ● @DabneyPorte ● @MariSmith ● @JAltucher Tools to use ● Hootsuite ● SproutSocial ● Twitter Analytics ● Google Analytics Brands to learn from ● BrightTalk ● HubSpot ● Mashable ● TechCrunch Created by Bailey Koharchick
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