How to Make Social Media Work for Your Brand

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Did you know that 93% of marketers are using social media for for their company? Odds are, you're using it too. But are you using it the right way? Sure, you've got a Facebook, Twitter and LinkedIn, …

Did you know that 93% of marketers are using social media for for their company? Odds are, you're using it too. But are you using it the right way? Sure, you've got a Facebook, Twitter and LinkedIn, but what content are you publishing? Learn how to make social media work for you, not the other way around.

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  • 1. Making social media work for your brand Created by Bailey Koharchick
  • 2. Be on your toes. ● Timing. ● Use cultural references. ● 3 C’S (clear, concise, concrete). Created by Bailey Koharchick
  • 3. Just go with it. ● Be relatable. ● Be funny. ● Be engaging. Created by Bailey Koharchick
  • 4. Prove your worth. ● Measure. ● Your. ● Efforts. Created by Bailey Koharchick
  • 5. Know the trends ● Be aware of brand highs and lows. ● Do some research. ● Compare it to industry standards. Created by Bailey Koharchick
  • 6. Quality, not quantity. ● Fanbase. ● Content. ● Interactions. Created by Bailey Koharchick
  • 7. Check yo’self before... ● Don’t mix accounts. ● Check your content. ● “Boss check” it. Created by Bailey Koharchick
  • 8. Keep learning. ● Webinars. ● Newsletters. ● Other brands. Created by Bailey Koharchick
  • 9. Participate in the convo. ● Join Tweetchats. ● Follow influential people. ● Use appropriate tags. Created by Bailey Koharchick
  • 10. Develop a personality. ● Brainstorm session. ● Create a persona. ● Be the brand. Created by Bailey Koharchick
  • 11. Be responsive. ● You’re always on. ● Get the right resources. ● Work with your CS team. Created by Bailey Koharchick
  • 12. Be cool. ● Apologize. ● Diffuse the situation. ● Have authority. Created by Bailey Koharchick
  • 13. Make friends. ● Call on them. ● Reciprocate. ● Participate. Created by Bailey Koharchick
  • 14. Be a human. ● Not a robot. ● Build relationships. ● Be friendly. Created by Bailey Koharchick
  • 15. Know the rules ● Company values. ● Competitors. ● Buzzwords. Created by Bailey Koharchick
  • 16. And also... ● Be gracious. ● Give credit. ● Use images. Created by Bailey Koharchick
  • 17. Resources People to follow ● @ScottAbel ● #SMgirlfriends ● @DabneyPorte ● @MariSmith ● @JAltucher Tools to use ● Hootsuite ● SproutSocial ● Twitter Analytics ● Google Analytics Brands to learn from ● BrightTalk ● HubSpot ● Mashable ● TechCrunch Created by Bailey Koharchick