이규동 오규택 배은찬
임한별 전혜연
Walt Disney
The largest media conglomerate in terms of revenue
Leader in the American animation industry
Operates as five ...
Pixar
Originally graphic group of Lucas film
Steve Jobs bought Pixar and technical rights
Used to be high-end computer har...
Disney & Pixar
1991 3-movie Feature Film Agreement
1997 10year 5-movie Co-production agreement
Monster’s inc. Finding Nemo...
“Pixar should not go ALONE”
<Internal New Ventures> Strategy
“Pixar should not go ALONE”
PRODUCTION
COMPANY
DISTRIBUTION
COMPANY
AND
“Pixar should not go ALONE”
Inherent Limitation as a
Hardware Producing Company
“Pixar should not go ALONE”
“Pixar Image Computer”
“Luxo Jr.”
“Pixar should not go ALONE”
Corporation Culture and
Human Resource Policies
“Pixar should not go ALONE”
“Pixar should not go ALONE”
Small Number of
Employees
Creative, Participating
Working Environment
“Pixar should not go ALONE”
Advertisements Using
Numerous Channels
Social Network Services
“Pixar should not go ALONE”
Limitation Regarding
Pixar Target Consumers
“Pixar should not go ALONE”
Brand Reputation?
For KIDS?
“Pixar should not go ALONE”
Value Rarity Inimitability Substitution
Pixar
Animation O O O X?
“Pixar should not go ALONE”
Pixar as a Film Making
Company
“Pixar should not go ALONE”
After Pixar released its animation ‘Toy story’,
IPO followed which makes
them gather more capi...
“Pixar should not go ALONE”
5%
0%
95%
0%
Revenues in 2004
Software Animation Services
Film Patent Licensing
0
50
100
150
200
250
300
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
$millions
Revenues in Pixar
Software
Anima...
0
100
200
300
400
500
600
$millions Animated Film Performance
U.S.box
International Box
“Pixar should not go ALONE”
Inbound
Logistics
Operations
Outbound
Logistics
Marketing
&Sales
Service
Firm Infrastructure
Human Resource Management
Tec...
Industry
Growth
Rate
Relative
Market Share
High
Low
Low High
Parks &
Resorts
Fil
m
Question Marks Stars
Cash CowsDogs
Cons...
“No Disney? How About……”
66%
18%
8%
3%
5%
CJ CGV revenues (2013)
Ticket sales
pop-corn sales
Advertisement
sales
Equipment
sales
“No Disney? How Ab...
35%
21%
41%
3%
Warner Bros Revenue (2011)
Subscription
Advertising
Content
Other
“No Disney? How About……”
28%
15%
28%
27%
2%
21 Century Fox, Inc. Revenue (2011)
Affiliate
Subscription
Advertising
Content
Other
“No Disney? How Ab...
78%
12%
8%
2%
DreamWorks Animation SKG Inc.
Revenues(2013)
Feature Films
Television Series
and Specials
Consumer
Products
...
66%
18%
8%
3% 5%
CJ CGV revenues
(2013)
Ticket sales
pop-corn sales
Advertisement
sales
Equipment sales
etc
35%
21%
41%
3%...
“Disney should AQUIRE Pixar”
<Acquisition> Strategy
“Disney should AQUIRE Pixar
Mutual Supplementation
Weakness
Weakness
Weakness
Weakness
“Disney should AQUIRE Pixar
Strengths Weakness
•Loyal customers
•Effective communication
•Market share
leadership in 3D
animation filed
•10 years of
p...
Strengths Weakness
•Lot of movie
Industry knowhow
and experience.
•Many distribution
channel
•Good supply
chain
•Loyal cus...
Market share leadership in 3D animation filed (1995)
“Disney should AQUIRE Pixar
Distribution channel of Disney
“Disney should AQUIRE Pixar
“Disney should AQUIRE Pixar
“Disney should AQUIRE Pixar
Already too late for catch up
in 3D animation field
New rivals appeared
at the beginning of 21th In CG animation.
• 20th century FOX
•“Ice age”
• 2002
• Box-office profit:
$3...
Rivalry among competitors at the beginning of 21th.
• Katzenberg’s studio
Dreamworks
•“Shrek”
• 2001
• Box-office profit :...
The failure of 2D film
• Walt Disney
•“Lilo & Stich”
• 2002.06.21
• Box-office profit :
$273,144,151
(in US-145,794,338
Wo...
The Pixar’s movie at the beginning of 21th.
• Pixar
•“Monsters, INC”
• 2001.11.02
• Box office profit :
$525,366,597
(in U...
The Gap is growing bigger and bigger! (2004)
Box-Office Profit
: $103.9mill
Box-Office Profit
: $631.4 mil
Box-Office Prof...
“Disney should AQUIRE Pixar
Threat of Possible New
Alliances
Among Competitors
• Strategic alliance has ended between us
and Pixar. a New alliance can be a threat
of us.
Walt Disney Pixar
DreamWorks
20...
“Disney should AQUIRE Pixar
Unlimited Potential of Pixar
“Disney should AQUIRE Pixar
“Disney should NOT AQUIRE Pixar
<Strategic Alliance> Strategy
“Disney should NOT AQUIRE Pixar
Overestimated Value of Pixar
Generating Too Much Cost
5.9
billion
7.4
billion
“Disney should NOT AQUIRE Pixar
“Disney should NOT AQUIRE Pixar
“Disney should NOT AQUIRE Pixar
Integration Difficulties Resulting
in
Cultural Clash and High
Turnover
Top down
Big bureaucracy
Hierarchical structure
Bottom up
Small number of employees
Horizontal structure
“Disney should NO...
“Disney should NOT AQUIRE Pixar
“Disney should NOT AQUIRE Pixar
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
픽사템플릿 거의마지막
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픽사템플릿 거의마지막

  1. 1. 이규동 오규택 배은찬 임한별 전혜연
  2. 2. Walt Disney The largest media conglomerate in terms of revenue Leader in the American animation industry Operates as five primary units and segments Walt Disney Company Walt Disney Studios Parks & Resorts Consumer Products Media Networks Interactive Walt Disney Studios Motion Pictures Walt Disney Studios Home Entertainment Walt Disney Animation Studios Pixar Animation Studios Distribution Company Animation Studio
  3. 3. Pixar Originally graphic group of Lucas film Steve Jobs bought Pixar and technical rights Used to be high-end computer hardware co. Short animations were made to show off device’s capabilities Luxo Jr.(1986), TinToy(1988), Geri’s Game(1998)
  4. 4. Disney & Pixar 1991 3-movie Feature Film Agreement 1997 10year 5-movie Co-production agreement Monster’s inc. Finding Nemo, The Incredibles, Cars, Ratatouille Toy Story, A Bug’s Life, Toy Story 2 1986 Developed CAPS(ComputerAnimatedProductionSystem) The Rescuers Down under, The Lion King etc.
  5. 5. “Pixar should not go ALONE” <Internal New Ventures> Strategy
  6. 6. “Pixar should not go ALONE” PRODUCTION COMPANY DISTRIBUTION COMPANY AND
  7. 7. “Pixar should not go ALONE” Inherent Limitation as a Hardware Producing Company
  8. 8. “Pixar should not go ALONE” “Pixar Image Computer” “Luxo Jr.”
  9. 9. “Pixar should not go ALONE” Corporation Culture and Human Resource Policies
  10. 10. “Pixar should not go ALONE”
  11. 11. “Pixar should not go ALONE” Small Number of Employees Creative, Participating Working Environment
  12. 12. “Pixar should not go ALONE” Advertisements Using Numerous Channels Social Network Services
  13. 13. “Pixar should not go ALONE” Limitation Regarding Pixar Target Consumers
  14. 14. “Pixar should not go ALONE” Brand Reputation? For KIDS?
  15. 15. “Pixar should not go ALONE” Value Rarity Inimitability Substitution Pixar Animation O O O X?
  16. 16. “Pixar should not go ALONE” Pixar as a Film Making Company
  17. 17. “Pixar should not go ALONE” After Pixar released its animation ‘Toy story’, IPO followed which makes them gather more capitals.
  18. 18. “Pixar should not go ALONE” 5% 0% 95% 0% Revenues in 2004 Software Animation Services Film Patent Licensing
  19. 19. 0 50 100 150 200 250 300 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 $millions Revenues in Pixar Software Animation Services Film Patent Licensing “Pixar should not go ALONE”
  20. 20. 0 100 200 300 400 500 600 $millions Animated Film Performance U.S.box International Box “Pixar should not go ALONE”
  21. 21. Inbound Logistics Operations Outbound Logistics Marketing &Sales Service Firm Infrastructure Human Resource Management Technology Development Procurement Support Activitie s Primary Activities “Pixar should not go ALONE”
  22. 22. Industry Growth Rate Relative Market Share High Low Low High Parks & Resorts Fil m Question Marks Stars Cash CowsDogs Consume r Products “Pixar should not go ALONE”
  23. 23. “No Disney? How About……”
  24. 24. 66% 18% 8% 3% 5% CJ CGV revenues (2013) Ticket sales pop-corn sales Advertisement sales Equipment sales “No Disney? How About……”
  25. 25. 35% 21% 41% 3% Warner Bros Revenue (2011) Subscription Advertising Content Other “No Disney? How About……”
  26. 26. 28% 15% 28% 27% 2% 21 Century Fox, Inc. Revenue (2011) Affiliate Subscription Advertising Content Other “No Disney? How About……”
  27. 27. 78% 12% 8% 2% DreamWorks Animation SKG Inc. Revenues(2013) Feature Films Television Series and Specials Consumer Products All Other “No Disney? How About……”
  28. 28. 66% 18% 8% 3% 5% CJ CGV revenues (2013) Ticket sales pop-corn sales Advertisement sales Equipment sales etc 35% 21% 41% 3% Warner Bros Revenue (2011) Subscription Advertising Content Other 78% 12% 8% 2% DreamWorks Animation SKG Inc. Revenues(2013) Feature Films Television Series and Specials Consumer Products All Other 28% 15% 28% 27% 2% 21 Century Fox, Inc. Revenue (2011) Affiliate Subscription Advertising Content Other “No Disney? How About……”
  29. 29. “Disney should AQUIRE Pixar” <Acquisition> Strategy
  30. 30. “Disney should AQUIRE Pixar Mutual Supplementation
  31. 31. Weakness Weakness Weakness Weakness “Disney should AQUIRE Pixar
  32. 32. Strengths Weakness •Loyal customers •Effective communication •Market share leadership in 3D animation filed •10 years of proprietary software system •High value of employees(most of them held PhD) •Long Development Time Needed for Movies •Poor supply chain •No distribution channel Opportunity Threats •Inter national movie audience is growing •3D animation was rapidly supplanting hand-drawn animation. •One product failure could be serious set back •Other animated studios could threaten Pixar •Digital piracy could decrease sales of Pixar movies “Disney should AQUIRE Pixar
  33. 33. Strengths Weakness •Lot of movie Industry knowhow and experience. •Many distribution channel •Good supply chain •Loyal customers •Lack of CG skills •Strict company culture Opportunity Threats •International movie audience is growing •Other animated studios could threaten Disney •Digital piracy could decrease sales of Disney movies •3D animation was rapidly supplanting hand-drawn animation. “Disney should AQUIRE Pixar
  34. 34. Market share leadership in 3D animation filed (1995) “Disney should AQUIRE Pixar
  35. 35. Distribution channel of Disney “Disney should AQUIRE Pixar
  36. 36. “Disney should AQUIRE Pixar
  37. 37. “Disney should AQUIRE Pixar Already too late for catch up in 3D animation field
  38. 38. New rivals appeared at the beginning of 21th In CG animation. • 20th century FOX •“Ice age” • 2002 • Box-office profit: $383,237,136 (in US-176,387,405 Worldwide-206,869,731) “Disney should AQUIRE Pixar
  39. 39. Rivalry among competitors at the beginning of 21th. • Katzenberg’s studio Dreamworks •“Shrek” • 2001 • Box-office profit : $484,409,218 (in US-267,665,011 Worldwide- 6,744,207) “Disney should AQUIRE Pixar
  40. 40. The failure of 2D film • Walt Disney •“Lilo & Stich” • 2002.06.21 • Box-office profit : $273,144,151 (in US-145,794,338 Worldwide-127,349,813 “Disney should AQUIRE Pixar
  41. 41. The Pixar’s movie at the beginning of 21th. • Pixar •“Monsters, INC” • 2001.11.02 • Box office profit : $525,366,597 (in Us-255,873, Worldwide-269,493,347) “Disney should AQUIRE Pixar
  42. 42. The Gap is growing bigger and bigger! (2004) Box-Office Profit : $103.9mill Box-Office Profit : $631.4 mil Box-Office Profit : $918.5 mil “Disney should AQUIRE Pixar
  43. 43. “Disney should AQUIRE Pixar Threat of Possible New Alliances Among Competitors
  44. 44. • Strategic alliance has ended between us and Pixar. a New alliance can be a threat of us. Walt Disney Pixar DreamWorks 20th Fox Centuries “Disney should AQUIRE Pixar
  45. 45. “Disney should AQUIRE Pixar Unlimited Potential of Pixar
  46. 46. “Disney should AQUIRE Pixar
  47. 47. “Disney should NOT AQUIRE Pixar <Strategic Alliance> Strategy
  48. 48. “Disney should NOT AQUIRE Pixar Overestimated Value of Pixar Generating Too Much Cost
  49. 49. 5.9 billion 7.4 billion “Disney should NOT AQUIRE Pixar
  50. 50. “Disney should NOT AQUIRE Pixar
  51. 51. “Disney should NOT AQUIRE Pixar Integration Difficulties Resulting in Cultural Clash and High Turnover
  52. 52. Top down Big bureaucracy Hierarchical structure Bottom up Small number of employees Horizontal structure “Disney should NOT AQUIRE Pixar
  53. 53. “Disney should NOT AQUIRE Pixar
  54. 54. “Disney should NOT AQUIRE Pixar
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