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Cafe columbia

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  • 1. Café Columbia! PRESENTED BY SALMAN SIDDIQ MBAEV/3-09/023 PRESENTED TO SIR FARRUKH MIAN
  • 2. ObjectivesMissionCompany SummaryCompany OwnershipStart-up SummaryMain CompetitorsStrategy and ImplementationManagement SummaryFinancial Plan
  • 3.  To be in the top cafés of Karachi by creation of unique, innovative and healthy products. To exceed over 3.5 million in annual revenue.
  • 4. Café Columbia aims to offer high quality hot and coldbeverages varieties at a competitive price to meet the demandof the middle- to higher-income local market area residents.
  • 5. Café Columbia is a start-up drinks bar andcoffee house establishment located in foodcourt at Park towers mall Karachi. Along withhot and cold different varieties of Espresso,snack, smoothies, kahva, starters would also beserved.
  • 6. Café Columbia is incorporated in food court at Park Towers Mall Karachi. Its two partners equally own it.
  • 7. Startup Expenses Requirements CONSTRUCTION Site Design, Architectural Plan 50,000 Electrical, Lighting 10,000 LEGAL Legal 10,000 MARKETING Opening Marketing/Advertising 50,000 OFFICE Computer, Printer 15,000 Telephone, Fax, Stationary 10,000 APPLIANCES Preparation Equipment 15,000 Blenders 10,000 Microwaves 15,000 Panini Makers 10,000 Coffee Machine 100,000 Food Display case 20,000 Disposable cups/lids 15,000 TOTAL STARTUP EXPENSE 330,000 STARTUP ASSET Cash required for daily operation 370,000TOTAL REQUIRMENTS 700,000
  • 8. Café Fresh IndulgeChaha Piru
  • 9. Analysis of Competitor` Columbia Café Fresh IndulgePrice Medium High HighPromotion High Medium LowProduct Range High Low MediumQuality/Hygiene High High MediumProvision Of Yes No NoNutrient contentDetailsService Medium Low MediumAmbience Good Good Good
  • 10. Espresso Traditions Price Drinks PriceEspresso 100 Mint Cooler 90Cappuccino 150 Chilled Bug 170Café Latte 135 Summer Cyclist 85Cafe Mocha 170 Apple Ala mode 150Café Americano 90Cold Beverages Price Tea / KahvaFrozen Cappuccino 185 Tea 60Farrpuccino 200 Kahva 65Ice Berg Mocha 195 Kahva (Cardamon) 75Café Latte 175Extras PriceAdditional Shot 35Additional Syrup 35
  • 11. The key element of our strategy is to reach our targeted customers which are Middle to Upper – Middle.
  • 12. Sales Strategy Reduce customer waiting time.Create efficient product ordering.
  • 13. 3500000300000025000002000000 Sales1500000 Gross Margin Net Profit1000000 500000 0 2011 2012 2013
  • 14. Taha AminMBA in Marketing & ManagmentIqra University (IU)Working at HBL as a Marketing ExecutiveSalman SiddiqMBA in FinanceDadabhoy Institute of Higher EducationExperience of finance and administration in the related field.
  • 15. Per month salary Per month salary Per month salary No of Employees for FY 2011 in for FY 2012 in for FY 2013 in Rs Rs RsCoffee Maker 1 13000 15000 15500Snacks Maker 1 15000 16800 17500 Cook 1 10000 12000 13500Drink Maker 1 12000 13000 14000 Cashier 2 8000 each 10000 each 11000 each Total 06 66000 76800 82500
  • 16. Pro Forma Profit and loss Statement FY 2011 FY2012 FY2013 Sales 2,250,000 2,750,000 3,500,000 COGS 350,000 400,000 500,000 Gross Margin 1,900,000 2,350,000 3,000,000 Expenses Payroll 792,000 921,600 990,000 Rent Expense 500,000 600,000 750,000 Other Expenses Service Charges 200,000 250,000 300,000 Marketing Expenses 30,500 34,900 49,000 Total Operating Expense 1,472,500 1,756,500 2,039,000Profit before Interest and Taxes 427,500 593,500 961,000 Taxes Incurred 12,500 15,000 20,000 Net Profit 415,000 578,500 941,000
  • 17. 1000000900000800000700000600000500000 FY 2011-14400000300000200000100000 0 FY 2011-12 FY 2012-13 FY 2013-14
  • 18. 60000500004000030000 FY 2011-122000010000 0 JUL SEP NOV JAN MAR MAY
  • 19. Thank you. Location Concept & Design Organization Dadabhoy Institute of Higher Education Salman Siddiq Café Columbia (Hill Park Campus)

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