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PRESENTATION:Insights & Analytics:The Big Data Side of Gamification           MARTIN SCHNEIDER           Research Manager ...
Insight & Analytics: The Big Data Side ofGamificationMartin Schneider Research Manager, 451 Research
Agenda•   Big Data & Gamification…Wuzzah?•   The Future of Insight•   Examples of Big Data Gamification Insight•   Q&A
Ok…So, your gamification initiative is kicking ass…
Drive More Value?
Big Data?
Big Data vs. “Big Picture Data”                             VS.
Big Data & GamificationGamification Data is:• Semi-Structured• Growing Exponentially• Typically Meta-Data Around a Busines...
Gamification Big Data Can Better Answer…
Gamification Insight - Examples• Greater Time Series Insight  • Marketing  • Sales  • Support• Identify Customer Segments ...
Old Style Business Intelligence – Lots of “What”
Gamified Insight
Gamified Insight
Gamification Powered Insight – More “Why and How”
Where to Begin?• Re-Think Your Metrics and Goals  • Think Behavior not “Numbers”  • What is the End Game?• Work with your ...
Q&A             Questions?          @mschneider718  martin.schneider@451research.com
©2007 SugarCRM Inc. All rights reserved.
Badgeville Summit, Engage 2012 - PRESENTATION:   Insights & Analytics:  The Big Data Side of Gamification
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Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The Big Data Side of Gamification

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MARTIN SCHNEIDER, Research Manager · 451 Research

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Transcript of "Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The Big Data Side of Gamification "

  1. 1. PRESENTATION:Insights & Analytics:The Big Data Side of Gamification MARTIN SCHNEIDER Research Manager · 451 Research
  2. 2. Insight & Analytics: The Big Data Side ofGamificationMartin Schneider Research Manager, 451 Research
  3. 3. Agenda• Big Data & Gamification…Wuzzah?• The Future of Insight• Examples of Big Data Gamification Insight• Q&A
  4. 4. Ok…So, your gamification initiative is kicking ass…
  5. 5. Drive More Value?
  6. 6. Big Data?
  7. 7. Big Data vs. “Big Picture Data” VS.
  8. 8. Big Data & GamificationGamification Data is:• Semi-Structured• Growing Exponentially• Typically Meta-Data Around a Business Context• Captured/Stored by SaaS ProvidersThis Lends Itself To:• Classification• Deep Analysis• Business Insight• Benchmarks
  9. 9. Gamification Big Data Can Better Answer…
  10. 10. Gamification Insight - Examples• Greater Time Series Insight • Marketing • Sales • Support• Identify Customer Segments Based on Real Behavior • No More Relying on Bland Demographics • Context-driven Insight• Understand Behavior Across Platforms/Properties/Brands• Bridge Between Transactional BI and Behavioral Insight
  11. 11. Old Style Business Intelligence – Lots of “What”
  12. 12. Gamified Insight
  13. 13. Gamified Insight
  14. 14. Gamification Powered Insight – More “Why and How”
  15. 15. Where to Begin?• Re-Think Your Metrics and Goals • Think Behavior not “Numbers” • What is the End Game?• Work with your Gamification Provider • Best Practices (You Can’t Have Big Data Without Lots and Lots of Engagement!) • Dashboard Optimization• Recognize, Respond, Repeat!
  16. 16. Q&A Questions? @mschneider718 martin.schneider@451research.com
  17. 17. ©2007 SugarCRM Inc. All rights reserved.
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