Big Data & GamificationGamification Data is:• Semi-Structured• Growing Exponentially• Typically Meta-Data Around a Business Context• Captured/Stored by SaaS ProvidersThis Lends Itself To:• Classification• Deep Analysis• Business Insight• Benchmarks
Gamification Insight - Examples• Greater Time Series Insight • Marketing • Sales • Support• Identify Customer Segments Based on Real Behavior • No More Relying on Bland Demographics • Context-driven Insight• Understand Behavior Across Platforms/Properties/Brands• Bridge Between Transactional BI and Behavioral Insight
Old Style Business Intelligence – Lots of “What”
Gamification Powered Insight – More “Why and How”
Where to Begin?• Re-Think Your Metrics and Goals • Think Behavior not “Numbers” • What is the End Game?• Work with your Gamification Provider • Best Practices (You Can’t Have Big Data Without Lots and Lots of Engagement!) • Dashboard Optimization• Recognize, Respond, Repeat!