Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The Big Data Side of Gamification

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MARTIN SCHNEIDER, Research Manager · 451 Research …

MARTIN SCHNEIDER, Research Manager · 451 Research

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  • 1. PRESENTATION:Insights & Analytics:The Big Data Side of Gamification MARTIN SCHNEIDER Research Manager · 451 Research
  • 2. Insight & Analytics: The Big Data Side ofGamificationMartin Schneider Research Manager, 451 Research
  • 3. Agenda• Big Data & Gamification…Wuzzah?• The Future of Insight• Examples of Big Data Gamification Insight• Q&A
  • 4. Ok…So, your gamification initiative is kicking ass…
  • 5. Drive More Value?
  • 6. Big Data?
  • 7. Big Data vs. “Big Picture Data” VS.
  • 8. Big Data & GamificationGamification Data is:• Semi-Structured• Growing Exponentially• Typically Meta-Data Around a Business Context• Captured/Stored by SaaS ProvidersThis Lends Itself To:• Classification• Deep Analysis• Business Insight• Benchmarks
  • 9. Gamification Big Data Can Better Answer…
  • 10. Gamification Insight - Examples• Greater Time Series Insight • Marketing • Sales • Support• Identify Customer Segments Based on Real Behavior • No More Relying on Bland Demographics • Context-driven Insight• Understand Behavior Across Platforms/Properties/Brands• Bridge Between Transactional BI and Behavioral Insight
  • 11. Old Style Business Intelligence – Lots of “What”
  • 12. Gamified Insight
  • 13. Gamified Insight
  • 14. Gamification Powered Insight – More “Why and How”
  • 15. Where to Begin?• Re-Think Your Metrics and Goals • Think Behavior not “Numbers” • What is the End Game?• Work with your Gamification Provider • Best Practices (You Can’t Have Big Data Without Lots and Lots of Engagement!) • Dashboard Optimization• Recognize, Respond, Repeat!
  • 16. Q&A Questions? @mschneider718 martin.schneider@451research.com
  • 17. ©2007 SugarCRM Inc. All rights reserved.