Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The Big Data Side of Gamification

PRESENTATION:Insights & Analytics:The Big Data Side of Gamification MARTIN SCHNEIDER Research Manager · 451 Research

Insight & Analytics: The Big Data Side ofGamificationMartin Schneider Research Manager, 451 Research

Agenda• Big Data & Gamification…Wuzzah?• The Future of Insight• Examples of Big Data Gamification Insight• Q&A

Ok…So, your gamification initiative is kicking ass…

Drive More Value?

Big Data?

Big Data vs. “Big Picture Data” VS.

Big Data & GamificationGamification Data is:• Semi-Structured• Growing Exponentially• Typically Meta-Data Around a Business Context• Captured/Stored by SaaS ProvidersThis Lends Itself To:• Classification• Deep Analysis• Business Insight• Benchmarks

Gamification Big Data Can Better Answer…

Gamification Insight - Examples• Greater Time Series Insight • Marketing • Sales • Support• Identify Customer Segments Based on Real Behavior • No More Relying on Bland Demographics • Context-driven Insight• Understand Behavior Across Platforms/Properties/Brands• Bridge Between Transactional BI and Behavioral Insight

Old Style Business Intelligence – Lots of “What”

Gamified Insight

Gamification Powered Insight – More “Why and How”

Where to Begin?• Re-Think Your Metrics and Goals • Think Behavior not “Numbers” • What is the End Game?• Work with your Gamification Provider • Best Practices (You Can’t Have Big Data Without Lots and Lots of Engagement!) • Dashboard Optimization• Recognize, Respond, Repeat!

Q&A Questions? @mschneider718 martin.schneider@451research.com

Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The Big Data Side of Gamification

by Badgeville on Aug 13, 2012

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Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The Big Data Side of Gamification Presentation Transcript