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IAB Serbia Digital Day 2014 - High Impact Digital Ads
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IAB Serbia Digital Day 2014 - High Impact Digital Ads

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  • 1. High Impact Digital Ads The Hungarian Perspective by Akos Szabo
  • 2. LARGE FORMAT significant position in web site What Are High Impact Digital Ads? rich media content INTERACTIVE
  • 3. What Is High(er) Impact? higher response rates such as?
  • 4. Higher Ad Engagement Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global
  • 5. Higher Ad Engagement Beyond the Click Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global
  • 6. IAB / Radar Research Digital Ad Engagement White Paper An Industry Overview and Reconceptualization Higher Ad Engagement Way Beyond the Click
  • 7. IPSOS ASI / Undertone High Impact Ad Research, September, 2013 Higher Brand Recall
  • 8. IPSOS ASI / Undertone High Impact Ad Research, September, 2013 Higher Brand Recognition
  • 9. IPSOS ASI / Undertone High Impact Ad Research, September, 2013 Higher Social Sharing
  • 10. Meanwhile in Hungary…
  • 11. Early Breakthrough in 2003 Renault VelSatis / Avantime peeldown ad, Kirowski, Index.hu, 2003
  • 12. Best of Inspiration
  • 13. Fighting the Click Fetish I WANT YOUR CLICK!
  • 14. Heavy Experiments in 2010 Raiffeisen Bank sidekick ad, Carnation, Index.hu, 2010
  • 15. Heavy Experiments in 2010 Raiffeisen Bank pushdown ad, Carnation, PORT.hu, 2010
  • 16. IAB Rising Stars in 2011 K&H Bank billboard ad, Republic of Art, Privátbankár.hu, 2011
  • 17. IAB Rising Stars in 2012 Garnier filmstrip ad, Fastbridge, MSN Mai Nap.hu, 2012
  • 18. IAB Rising Stars in 2012 Ford slider ad, Mindshare, Sportgéza.hu, 2012
  • 19. IAB Rising Stars in 2012 Renault portrait ad, Publicis, MSN Mai Nap.hu, 2012
  • 20. Workarounds Even Bigger Canvas
  • 21. Workarounds Add Video
  • 22. Unique Container Formats STATIC IMAGES site-specific standard animation video spot OPTIONAL INTERACTIVE ELEMENTS
  • 23. Unique Container Formats QUICK & EASY high click-thru rate high video view-thru rate SCALABILITY
  • 24. Unique Container Formats KIA FLIPSIDE ad, PORT.hu, 2012
  • 25. Unique Container Formats Citroen MOZAIK ad, Útvonalterv.hu, 2012
  • 26. Unique Container Formats VW RUBICK ad, Privátbankár.hu, 2013
  • 27. Unique Container Formats KIA LEVITATOR ad, PORT.hu, 2013
  • 28. Standard Container Formats STANDARD BANNERS standard changeover animation video spot OPTIONAL INTERACTIVE ELEMENTS
  • 29. Standard Container Formats Opel LEPORELLO ad, TV2.hu, 2013
  • 30. Standard Container Formats Törley HARMONIKA ad, 444.hu, 2013
  • 31. When Bigger Is Simply Better Audi BRUTUS ad, 444.hu, 2014
  • 32. When Bigger Is Simply Better
  • 33. Size Does Matter Thank You! akos.szabo@adaptivemedia.hu

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