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The growing convergence of SEO and Social Media
 

The growing convergence of SEO and Social Media

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As part of the Digitise the Nation week Pierce Communications organised a free webinar about the growing convergence of Social Media and SEO, and why this is important for businesses that want to ...

As part of the Digitise the Nation week Pierce Communications organised a free webinar about the growing convergence of Social Media and SEO, and why this is important for businesses that want to capture traffic from search engines and social media sites.

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The growing convergence of SEO and Social Media The growing convergence of SEO and Social Media Presentation Transcript

  • The growing convergence of
    SEO and Social Media
    Digitise the Nation
    10th May 2011
    Presenter: Barry Adams, Senior Digital Marketer
  • Webinar Agenda
    Introduction
    Why Social and Search are merging
    How Social Signals arrive in Search
    What you can do to make use of it
    Q&A
  • Why Social in Search?
    Traditional websearch = algorithms
    Algorithms are mathematical rules which can be abused by clever spammersA pure algorithmic approach eventually leads to polluted spam-filled search results
  • Social Media = websites enabling
    human behaviour online
  • What people like and approve of, they share:
    Facebook Likes
    Twitter (re)tweets
    StumbleUpon Stumbles
    Redditupvotes
    Etc…..
  • Because of all this, social signals have a better signal-to-noise ratio.And that makes incorporating social signals in to search results a very smart thing to do.
    But, as with all things, in moderation. Search will, for now, remain primarily algorithm-driven.
  • How Social Signals arrive in Search
    Search engines pay close attention to what happens on social sites, especially Facebook and Twitter.
  • Interaction on Facebook & Twitter seems to correlate with Google rankings
    SEOmoz study: http://seomz.me/hLcNlQ
  • Twitter (re)tweets directly affect indexation
    Links tweeted are indexed & ranked by Google in minutes
    Part of Google’s real-time search vertical
  • Google is implementing social signals directly
    in their results: Google +1
    http://www.google.com/+1/button/
  • Google’s internal bonuses now partially dependent on success of social strategies.
  • What you can do
    Make social an integral part of all you do online.
  • Facebook Like box:
    Show a Like box on your site to show latest FB activity and allow people to like your company page on FB.
    You do have a Facebook page, don’t you?
  • Facebook Like/Recommend buttons:
    On product pages: Recommend this product
    On News & Blog pages: Like this article
  • Facebook Developers
    http://developers.facebook.com/docs/plugins/
  • Tweet buttons on news articles and blog posts
  • Combined buttons
    Sidebar box:
    Share buttons:
  • Don’t go overboard
  • Handy Tip:
    Add Twitter and Facebook buttons on your order confirmation page with preformatted text
    “I just bought product x on site.com”
  • Upload your videos to YouTube
    YouTube is the 2nd largest search engine in the world
  • Put your photos on Flickr
    Be sure to optimise your photos’ titles & tags
  • Find out if your audience has an online hang-out
    For example:
    Tech geeks
  • Q&A
    Thank you for listening.
    Please type your questions in the webinar questions window.
    If your question isn’t addressed, you canemail me at:badams@piercecommunications.co.uk