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The growing convergence of SEO and Social Media

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As part of the Digitise the Nation week Pierce Communications organised a free webinar about the growing convergence of Social Media and SEO, and why this is important for businesses that want to …

As part of the Digitise the Nation week Pierce Communications organised a free webinar about the growing convergence of Social Media and SEO, and why this is important for businesses that want to capture traffic from search engines and social media sites.

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  • All in moderation
  • 2nd largest search engineEasily allows people to share & embed
  • Can also use it as remote img hostingGallery functionalityMakes your images findable

Transcript

  • 1. The growing convergence of
    SEO and Social Media
    Digitise the Nation
    10th May 2011
    Presenter: Barry Adams, Senior Digital Marketer
  • 2. Webinar Agenda
    Introduction
    Why Social and Search are merging
    How Social Signals arrive in Search
    What you can do to make use of it
    Q&A
  • 3. Why Social in Search?
    Traditional websearch = algorithms
    Algorithms are mathematical rules which can be abused by clever spammersA pure algorithmic approach eventually leads to polluted spam-filled search results
  • 4. Social Media = websites enabling
    human behaviour online
  • 5. What people like and approve of, they share:
    Facebook Likes
    Twitter (re)tweets
    StumbleUpon Stumbles
    Redditupvotes
    Etc…..
  • 6. Because of all this, social signals have a better signal-to-noise ratio.And that makes incorporating social signals in to search results a very smart thing to do.
    But, as with all things, in moderation. Search will, for now, remain primarily algorithm-driven.
  • 7. How Social Signals arrive in Search
    Search engines pay close attention to what happens on social sites, especially Facebook and Twitter.
  • 8. Interaction on Facebook & Twitter seems to correlate with Google rankings
    SEOmoz study: http://seomz.me/hLcNlQ
  • 9. Twitter (re)tweets directly affect indexation
    Links tweeted are indexed & ranked by Google in minutes
    Part of Google’s real-time search vertical
  • 10. Google is implementing social signals directly
    in their results: Google +1
    http://www.google.com/+1/button/
  • 11. Google’s internal bonuses now partially dependent on success of social strategies.
  • 12. What you can do
    Make social an integral part of all you do online.
  • 13. Facebook Like box:
    Show a Like box on your site to show latest FB activity and allow people to like your company page on FB.
    You do have a Facebook page, don’t you?
  • 14. Facebook Like/Recommend buttons:
    On product pages: Recommend this product
    On News & Blog pages: Like this article
  • 15. Facebook Developers
    http://developers.facebook.com/docs/plugins/
  • 16. Tweet buttons on news articles and blog posts
  • 17. Combined buttons
    Sidebar box:
    Share buttons:
  • 18. Don’t go overboard
  • 19. Handy Tip:
    Add Twitter and Facebook buttons on your order confirmation page with preformatted text
    “I just bought product x on site.com”
  • 20. Upload your videos to YouTube
    YouTube is the 2nd largest search engine in the world
  • 21. Put your photos on Flickr
    Be sure to optimise your photos’ titles & tags
  • 22. Find out if your audience has an online hang-out
    For example:
    Tech geeks
  • 23. Q&A
    Thank you for listening.
    Please type your questions in the webinar questions window.
    If your question isn’t addressed, you canemail me at:badams@piercecommunications.co.uk