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SEO for Web Developers
 

SEO for Web Developers

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My presentation for the Barcamp Belfast conference on 22 May 2010.

My presentation for the Barcamp Belfast conference on 22 May 2010.

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    SEO for Web Developers SEO for Web Developers Presentation Transcript

    • SEO for Web Developers Barcamp Belfast © Visual Script 2010, all rights reserved
    • Shameless Self-Promotion
      • Barry Adams (I’m Dutch, really!)
      • Search Engine Specialist @ Visual Script
      • Blogger:
        • State of Search
        • Search Engine People
        • Great Websites Blog
        • (Searchcowboys)
      • Interwebz professional since 1999
      © Visual Script 2010, all rights reserved
    • The Issues
      • URLs
      • HTML code
      • HTTP status codes
      • Content Management Systems
      © Visual Script 2010, all rights reserved
    • URLs
      • Parameters are your enemy
        • One character different = new webpage for a SE
        • Duplicate content – which page is THE page?
        • Indexation – where does it end?
        • Doesn’t make for good bookmarking & link-sharing
      © Visual Script 2010, all rights reserved
    • URLs
      • Bad URL: www.domain.com/default.aspx?p=6&l=en&id=98EAB06
      • Good URL: www.domain.com/category/product/
        • Static
        • Keyword-rich
        • Doesn’t have to end in .html
      © Visual Script 2010, all rights reserved
    • HTML Code
      • Good code is clean, tidy, and scannable
      • If you have to look for where your elements are, it’s too messy
      • It doesn’t have to be W3C compliant (but it doesn’t hurt to aim for it)
      • Shorter = better
      © Visual Script 2010, all rights reserved
    • HTML Code
        • Use unsorted lists for navigation (plain HTML)
        • Content high up in the code
        • H1, H2, H3 tags for headlines
        • Standard tags for bold and italics
        • Minimise internal & inline CSS and JS – put it in separate files
        • Minimise the amount of CSS and JS files (1 each)
        • Omit what you can – comments, empty tags, useless meta tags, unused CSS, viewstates, etc.
      © Visual Script 2010, all rights reserved
    • HTTP Status Codes
      • Know them, understand them, love them
        • 404 = Page doesn’t exist and never has
        • 302 = Page isn’t here right now but will be back, look at this in the mean time
        • 301 = Page isn’t here and won’t ever be here again, but look at this instead
        • 200 = Everything’s A-OK, here you go
      © Visual Script 2010, all rights reserved
    • 404 Not Found
      • Use it for everything that has never existed
      • Don’t redirect
      • Make it a user-friendly error page
      © Visual Script 2010, all rights reserved
    • 302 Temporarily Moved
      • Not particularly useful
      • If you want to redirect temporarily, ask yourself why
      • No SEO benefit whatsoever
      © Visual Script 2010, all rights reserved
    • 301 Permanently Moved
      • Use for everything that has existed – expired pages, old subdomains, deleted content, etc.
      • Passes (nearly) all link value to the new destination
      • Works across domains
      © Visual Script 2010, all rights reserved
    • Content Management Systems
      • No CMS is inherently SEO friendly
      • Checklist:
        • URL structure
        • Customisation
        • Scalability
        • Plugins & extensions
        • sitemap.xml
      © Visual Script 2010, all rights reserved
    • Content Management Systems
      • Is everything editable?
        • URLs
        • Title tags
        • Meta tags
        • Content (duh)
        • Alt-text & filenames
        • Navigation links
        • Custom HTML
      © Visual Script 2010, all rights reserved
    • Questions?
      • ?
      • http://www.visualscript.co.uk
      • [email_address]
      • twitter.com/badams
      © Visual Script 2010, all rights reserved