Copyright. All Rights Reserved Pierce Communications. 2013
Digital Trends
The Dot Conf
#goingdotty
Barry Adams
Pierce Comm...
Copyright. All Rights Reserved Pierce Communications. 2013
Barry Adams
Digital Director at multi award winning creative a...
Copyright. All Rights Reserved Pierce Communications. 2013
The Major Digital Trends
• Personalisation
• Social Media Fragm...
Copyright. All Rights Reserved Pierce Communications. 2013
A Personalised World
Copyright. All Rights Reserved Pierce Communications. 2013
Smart Personalisation
Copyright. All Rights Reserved Pierce Communications. 2013
October 2012 research from DuckDuckGo:
http://idealab.talkingpo...
Copyright. All Rights Reserved Pierce Communications. 2013
Google Maps Personalisation
Copyright. All Rights Reserved Pierce Communications. 2013
A Personalised Reality?
Copyright. All Rights Reserved Pierce Communications. 2013
Social Media Fragmentation
Copyright. All Rights Reserved Pierce Communications. 2013
Facebook will continue to be the big boy
0
200
400
600
800
1000...
Copyright. All Rights Reserved Pierce Communications. 2013
But there will be many niche communities
Copyright. All Rights Reserved Pierce Communications. 2013
The Industrial Internet
a.k.a. The Internet of Things
Copyright. All Rights Reserved Pierce Communications. 2013
Copyright. All Rights Reserved Pierce Communications. 2013
Internet-connected Thermostats
This was predicted years ago…
Copyright. All Rights Reserved Pierce Communications. 2013
Medical tricorder
Personal health &
fitness monitoring
But what...
Copyright. All Rights Reserved Pierce Communications. 2013
Connected Hospitals
http://youtu.be/loinY8MmVq8
Copyright. All Rights Reserved Pierce Communications. 2013
Biggest gains are for big business
Source: http://www.ge.com/st...
Copyright. All Rights Reserved Pierce Communications. 2013
The Internet as an Advertising Engine
Copyright. All Rights Reserved Pierce Communications. 2013
Revenue Sources
Not advertising
Advertising
Copyright. All Rights Reserved Pierce Communications. 2013
Revenue Sources
Not advertising
Advertising
Copyright. All Rights Reserved Pierce Communications. 2013
Copyright. All Rights Reserved Pierce Communications. 2013
7 ad units on an article page
(Google recommends no more than 3...
Copyright. All Rights Reserved Pierce Communications. 2013
Source: http://corp.upstreamsystems.com/wp-content/uploads/rese...
Copyright. All Rights Reserved Pierce Communications. 2013
Big Data, Privacy & Encryption
Copyright. All Rights Reserved Pierce Communications. 2013
Big Brother Silicon Valley Sees All
Copyright. All Rights Reserved Pierce Communications. 2013
Copyright. All Rights Reserved Pierce Communications. 2013
The inevitable privacy backlash
Copyright. All Rights Reserved Pierce Communications. 2013
Encryption & Anonymity Tech
Copyright. All Rights Reserved Pierce Communications. 2013
So where is it all heading?
• Our digital worlds will become in...
Copyright. All Rights Reserved Pierce Communications. 2013
Copyright. All Rights Reserved Pierce Communications. 2013
@bad...
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Digital Trends - The Dot Conf 2013 #goingdotty

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Slides from my talk at the 2013 edition of the Dot Conf event, where I walk about emerging trends in the digital landscape.

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Digital Trends - The Dot Conf 2013 #goingdotty

  1. 1. Copyright. All Rights Reserved Pierce Communications. 2013 Digital Trends The Dot Conf #goingdotty Barry Adams Pierce Communications Copyright. All Rights Reserved Pierce Communications. 2013
  2. 2. Copyright. All Rights Reserved Pierce Communications. 2013 Barry Adams Digital Director at multi award winning creative agency Pierce Communications in Belfast Dutch (yes, really) SEO polemicist Twitter maniac (@badams) Editor for award-winning blog State of Search
  3. 3. Copyright. All Rights Reserved Pierce Communications. 2013 The Major Digital Trends • Personalisation • Social Media Fragmentation • The Industrial Internet • Advertising, Advertising, Advertising • Big Data, Privacy & Encryption
  4. 4. Copyright. All Rights Reserved Pierce Communications. 2013 A Personalised World
  5. 5. Copyright. All Rights Reserved Pierce Communications. 2013 Smart Personalisation
  6. 6. Copyright. All Rights Reserved Pierce Communications. 2013 October 2012 research from DuckDuckGo: http://idealab.talkingpointsmemo.com/2012/10/impersonal-google- search-results-are-few-and-far-between-duckduckgo-finds.php Dangerous Personalisation
  7. 7. Copyright. All Rights Reserved Pierce Communications. 2013 Google Maps Personalisation
  8. 8. Copyright. All Rights Reserved Pierce Communications. 2013 A Personalised Reality?
  9. 9. Copyright. All Rights Reserved Pierce Communications. 2013 Social Media Fragmentation
  10. 10. Copyright. All Rights Reserved Pierce Communications. 2013 Facebook will continue to be the big boy 0 200 400 600 800 1000 1200 LinkedIn Twitter Facebook Google+ Instagram Pinterest Accounts Active Users
  11. 11. Copyright. All Rights Reserved Pierce Communications. 2013 But there will be many niche communities
  12. 12. Copyright. All Rights Reserved Pierce Communications. 2013 The Industrial Internet a.k.a. The Internet of Things
  13. 13. Copyright. All Rights Reserved Pierce Communications. 2013
  14. 14. Copyright. All Rights Reserved Pierce Communications. 2013 Internet-connected Thermostats This was predicted years ago…
  15. 15. Copyright. All Rights Reserved Pierce Communications. 2013 Medical tricorder Personal health & fitness monitoring But what about this?
  16. 16. Copyright. All Rights Reserved Pierce Communications. 2013 Connected Hospitals http://youtu.be/loinY8MmVq8
  17. 17. Copyright. All Rights Reserved Pierce Communications. 2013 Biggest gains are for big business Source: http://www.ge.com/stories/industrial-internet
  18. 18. Copyright. All Rights Reserved Pierce Communications. 2013 The Internet as an Advertising Engine
  19. 19. Copyright. All Rights Reserved Pierce Communications. 2013 Revenue Sources Not advertising Advertising
  20. 20. Copyright. All Rights Reserved Pierce Communications. 2013 Revenue Sources Not advertising Advertising
  21. 21. Copyright. All Rights Reserved Pierce Communications. 2013
  22. 22. Copyright. All Rights Reserved Pierce Communications. 2013 7 ad units on an article page (Google recommends no more than 3) And this is a very advertising- light website!
  23. 23. Copyright. All Rights Reserved Pierce Communications. 2013 Source: http://corp.upstreamsystems.com/wp-content/uploads/research/research_2012-DA-attitudes.html
  24. 24. Copyright. All Rights Reserved Pierce Communications. 2013 Big Data, Privacy & Encryption
  25. 25. Copyright. All Rights Reserved Pierce Communications. 2013 Big Brother Silicon Valley Sees All
  26. 26. Copyright. All Rights Reserved Pierce Communications. 2013
  27. 27. Copyright. All Rights Reserved Pierce Communications. 2013 The inevitable privacy backlash
  28. 28. Copyright. All Rights Reserved Pierce Communications. 2013 Encryption & Anonymity Tech
  29. 29. Copyright. All Rights Reserved Pierce Communications. 2013 So where is it all heading? • Our digital worlds will become increasingly personalised and filtered. • We will be part of different communities on different platforms centred around shared interests & ideas. • Healthcare and industry will drastically change as a result of the Internet of Things. • All that data will be used to serve us more targeted advertising to fuel the Silicon Valley innovation machine. • But there is a backlash - we will increasingly want to re-take control over our own data, and begin to embrace anonymity & privacy technology.
  30. 30. Copyright. All Rights Reserved Pierce Communications. 2013 Copyright. All Rights Reserved Pierce Communications. 2013 @badams badams@piercecommunications.co.uk http://www.piercecommunications.co.uk http://www.barryadams.co.uk

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