Google+, What Is It Good For?

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Slides from my talk at Bizcamp Belfast in April 2013 where I talked about how businesses can make effective use of Google+.

Published in: Technology

Google+, What Is It Good For?

  1. 1. Google+What is it good for?Barry AdamsPierce CommunicationsCopyright. All Rights Reserved Pierce Communications. 2013Copyright. All Rights Reserved Pierce Communications. 2013
  2. 2. Barry Adams • Digital Director at Pierce Communications • Built my first website in 1995, started my career in all things online in 1997 • Specialisation in SEO • Dutch (yes, really) • Previous employers include;  Philips Electronics  Honeywell  Independent News & Media • Editor for StateofSearch.comCopyright. All Rights Reserved Pierce Communications. 2013
  3. 3. Google+ Google’s 4th attempt at social media. (Can anyone name the previous three attempts?)Copyright. All Rights Reserved Pierce Communications. 2013
  4. 4. Why Google+? Why would a search engine launch a social media platform? And then try again? And again? Until it got it right? Why is social so important for search?Copyright. All Rights Reserved Pierce Communications. 2013
  5. 5. The future of searchCopyright. All Rights Reserved Pierce Communications. 2013
  6. 6. Where is search heading? For the past 15 years search engines have evolved from information retrieval to the semantic web. Information retrieval: User types in a query, the system retrieves and displays the most relevant results. Semantic web: User types in a query, the system attempts to understand the context of the search and the user and show the most contextually relevant results. Why? Because the IR signals are polluted (sorry) and because users expect smarter search engines.Copyright. All Rights Reserved Pierce Communications. 2013
  7. 7. The semantic web = context • Who • What • Where • When • Why • HowCopyright. All Rights Reserved Pierce Communications. 2013
  8. 8. Context = Social Media • Who • What • Where • When • Why • How Google+ combined with Android & the semantic web delivers (nearly) all the context the future of search requires.Copyright. All Rights Reserved Pierce Communications. 2013
  9. 9. G+: biggest growing network of all time? • 20 million users in 24 days since launch • 400 million users by September 2012 • 500 million users by December 2012 Sounds awesome, doesn’t it?Copyright. All Rights Reserved Pierce Communications. 2013
  10. 10. The problem with Google+ • Social is not something you just ‘turn on’. • G+ user numbers are ridiculously inflated;  Gmail? Google+  YouTube? Google+ • G+ user is not a typical web user;  Heavily slanted towards tech geeks & marketers.  And because G+ works for them, they say it works for all. • Google is force-feeding us G+;  On the whole, the general public is not liking it.Copyright. All Rights Reserved Pierce Communications. 2013
  11. 11. So what’s in it for you?Copyright. All Rights Reserved Pierce Communications. 2013
  12. 12. Authorship for individuals:Copyright. All Rights Reserved Pierce Communications. 2013
  13. 13. Authorship for individuals:Copyright. All Rights Reserved Pierce Communications. 2013
  14. 14. Authorship & Local for businesses:Copyright. All Rights Reserved Pierce Communications. 2013
  15. 15. Authorship & Local for businesses:Copyright. All Rights Reserved Pierce Communications. 2013
  16. 16. How to enable Authorship? First things first: 1. Get a personal Google+ profile  Ensure you have a good profile image 2. Claim your business’s Local Google+ page  Ensure you have your logo as your main photoCopyright. All Rights Reserved Pierce Communications. 2013
  17. 17. Connect your G+ profile to your site Link your content to your Google+ profile using a rel=author link: And list your website on your Google+ profile: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557Copyright. All Rights Reserved Pierce Communications. 2013
  18. 18. Connect your G+ business page Link your website to your Google+ page using a rel=publisher link: And list your website on your Google+ page: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844Copyright. All Rights Reserved Pierce Communications. 2013
  19. 19. Verify Authorship http://www.google.com/webmasters/tools/richsnippetsCopyright. All Rights Reserved Pierce Communications. 2013
  20. 20. Authorship statistics in GWMT http://www.google.com/webmasters/tools/Copyright. All Rights Reserved Pierce Communications. 2013
  21. 21. Author Rank Instead of using webpage & website metrics (PageRank), Google might start using social reputation metrics to determine which webpage ranks highest. This (theoretical) aggregate metric is called Author Rank. [Image Credit: Integrity SEO]Copyright. All Rights Reserved Pierce Communications. 2013
  22. 22. Do +1’s Influence Your Google Rank? Long answer: http://www.youtube.com/watch?v=lgVB4rcaY8Y Short answer: No. (Not yet?)Copyright. All Rights Reserved Pierce Communications. 2013
  23. 23. Google+ Local dashboardCopyright. All Rights Reserved Pierce Communications. 2013
  24. 24. To summarise..: • Google+ is an identity network; • Claim and implement authorship;  test and monitor in Google Webmaster Tools • Make use of Google+;  publish your content to G+  create and engage with Circles  join and contribute to Communities  do Hangouts • Just don’t expect much social interaction with actual customers or prospects (unless you’re targeting geeks & digital marketers). • The value comes from increased visibility in Google Search.Copyright. All Rights Reserved Pierce Communications. 2013
  25. 25. Questions?@badamsbadams@piercecommunications.co.ukhttp://www.piercecommunications.co.ukCopyright. All Rights Reserved Pierce Communications. 2013Copyright. All Rights Reserved Pierce Communications. 2013
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