Highly targeted facebook ads for restaurants

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Facebook recently revamped their Ads targeting model. Until recently, an Advertiser (read as: your restaurant) could only target ads to specific cities, demographics, and general interests. Facebook now allows for “crazy specific” ad targeting

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Highly targeted facebook ads for restaurants

  1. 1. HIGHLY TARGETED FACEBOOK ADS FOR RESTAURANTS BY RYAN SIDES AT BACON SOCIAL MEDIA HIGHLY TARGETED FACEBOOK ADS FOR RESTAURANTS1|Page
  2. 2. HIGHLY TARGETED FACEBOOK ADS FOR RESTAUR ANTSFacebook recently revamped their Ads targeting model. Until recently, an Advertiser (readas: your restaurant) could only target ads to specific cities, demographics, and generalinterests. Facebook now allows for “crazy specific” ad targeting. WHAT DOES THIS MEAN FOR YOUR RESTAURANT?Do you sell products or services to local customers mostly? I mean, hyper local customers?As in, you’re downtown Baton Rouge but don’t realistically expect people from ONeal Laneto travel to your place just for lunch much.Now you can get hyper specific with the people you target on facebook ads.Remember, more highly targeted ads means higher interaction and should lead to highersales.Use the ads to send people to your fan page or to a new video about your restaurant.Running specials? Use the ads to promote your specials and measure the results on whichads work best. ZIP CODESYou can now target your ads based on Zip Code! No need to have people from ONeal orMillerville area blowing your Ad Budget (unless they work downtown, but that’s a differentarticle).If you’re in Baton Rouge, see the image below for Zip Codes and which areas they cover.2|Page
  3. 3. SPECIFIC INTERESTS AND TOPICSYou can also now target your ads based on your ad viewer’s interests.For instance, if you are a Baby Clothing Boutique, maybe you want to target your ads topeople in the group “New Moms” or “Retro Babies”. You can also use hashtags (#) beforethe interest to get more wild card results. In the example above, you may want to use#babies or #moms instead of the specific interests in quotes above.3|Page
  4. 4. NEXT STEPSTake some time to research your customers and define a typical customer and theirinterests. Create 2 ads, one that is hyper targeted to your audience and one that is moregenerally targeted. Track which one performs better.If you want to bring your ads up another level and target a broader audience, you will needto click the “Switch to Broad Category Targeting” link in the interests section. Did You Like This Article? If so, click the button to the right to access more articles. Promote Online in Just 1 Hour Per Week Increase Foot Traffic Create Viral Word-of-Mouth marketing RESOURCESFacebook’s Official Ads Pagewww.facebook.com/business/adsFacebook’s Business Dashboardwww.facebook.com/business/dashboard/Facebook Ads – 5 Tips for Successwww.mashable.com/2011/08/29/facebook-ads-tips/Cached15 Tips for a Successful Ads Program4|Page
  5. 5. http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335Video - How to Use Facebook Adshttp://www.youtube.com/watch?v=5aj8VRwxtlg5|Page

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