Facebook Timeline Bacon Social Media @BRSocMe Presentation

BR Social MediaFacebook TimelineJanuary 19th, 2012

This is a slide presentation only. The full 1200 word article can be found athttp://www.baconsocialmedia.com/effects-of- the-facebook-timeline-layout-on-your- business/

Timelinehttp://www.youtube.com/watch?feature=player_embedded&v=hzPEPfJHfKU

“Now, you and your friends will finally be able to tell all the different parts of your story – from the small things you do each day to your biggest moments. What will you create? We cant wait to find out.” - Sam Lessin, a Project Manager at Facbook via the blog

Cover Photo Tweakshttp://www.techomag.com/15-cool-facebook-timeline-cover-designs-that-will-blow-your-mind-pics/

Privacy Concerns• Advertisements could be highly targeted based on more info captured by facebook• Incentives for Date of Birth and other Personal Info increases risk of Identity Theft• Users may not have the time to review everything they put on facebook to determine if it’s public or private info

Business Impacts

Eye MovementsTimeline cover photos get noticed first, but more time is spent on the profile photo.Ads get noticed more on Timeline. http://mashable.com/2011/12/29/eyetracking-study-new-vs-old-profiles/

Ads• From facebook: “brands are now an essential part of people’s identities”• Ads now float in the right column which means they are visible longer

Timeline for Businesses?http://mashable.com/2011/09/29/facebook-timeline-brands/

www.BaconSocialMedia.com Find the full article at:http://www.baconsocialmedia.com/effects- of-the-facebook-timeline-layout-on-your- business/

Facebook Timeline Bacon Social Media @BRSocMe Presentation

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