Be Realistic About Your Budget Social Media is FREE!!! @RyanSides225 6
Best for Your Company? Chew On This… Time Constraints Customers Budget @RyanSides225 7
Consider Your Time Constraints• Passive Approach • Active Approach @RyanSides225 8
Study Your CustomersFish Where the Fish Are @RyanSides225 9
Be Realistic About Your Budget• Profile Creation is Free• Presence Management is Not Free – Time – Ads – Internal Resources – External Resources• Low Cost: Twitter• High Cost: YouTube @RyanSides225 10
What is Twitter?• Like FB newsfeed without the distraction of photos• Users are typically Tech Savy, connected• Tweets (Status Updates) are limited to 140 Characters• Pictures, links, videos, etc. are shortened into links and must be clicked on to be displayed @RyanSides225 11
Speak In Code• RT = Retweet. The tweet youre looking at was forwarded to you by another user• DM = Direct message. A direct-message is a message only you and the person who sent it can read• @ = Used to reference a Twitter Handle• SM = Social Media• FB = Facebook• IMHO = In My Humble Opinion• B4 = Before• PPL = People• # = Hashtag. Used to group conversations about subjects @RyanSides225 14
Twitter Sounds Great But…How do I actually make money from it?• Social Media is NOT Marketing• Twitter is not a Standalone Approach• Start and Join Conversations with customers• Answer Questions• Provide Valuable Information• Talk about yourself no more than 20% of the time @RyanSides225 15
Twitter Sounds Great But…How do I actually make money from it?• Run Contests• Talk about your other Social Media properties• Link back to your website• Be Social not Salesy• Develop Relationships with Potential Customers @RyanSides225 16
Next Steps…• Review Your Social Media Strategy to See If/How Twitter Fits• Create a Twitter Account• Follow 10 People/Day for 1 Month – People or companies that your customers would be interested in (relevant to your industry) – Potential customers• Don’t Tweet for the First Month (unless someone tweets directly to you)• Read/Listen/Learn @RyanSides225 17
Where Do You Get Content?• Repurpose What You Already Have• Frequently Asked Questions• Interesting Info/Links• Latest Products• Topics That Interest Your Customers• Community/Charity Events• RTs @RyanSides225 18
Contact Us225-788-2617 www.BaconSocialMedia.com Twitter: @RyanSides225 Ryan Sides is the Lead Strategist at Bacon Social Media, a Baton Rouge Social Media Marketing firm that builds communities around company brands online, through Facebook, Twitter, blogs, and other Social Media sites. He is recommended by 4 out of 5 people who recommend things. The last guy fell asleep during the survey. @RyanSides225 22
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