(Bj lee)user centered public transit information services
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(Bj lee)user centered public transit information services

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To develop User-Centered PTI service, ...

To develop User-Centered PTI service,
Providing public transit information in corresponding with
different needs of individuals
Providing value added information
Providing seamless information
Supporting user’s daily activities
Simple, Instinctive and Easy-learning Systems

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  • 1. Backjin LEEKorea Research Institute for Human Settlements (KRIHS) 1/55
  • 2. Background & Purpose Current status of PTI services in Korea Necessity of user-centered PTI service Purpose of the project Development of User-centered PTI service Outline of user-centered PTI service User-centered PTI services ConclusionsPage 2 2/55 2
  • 3. Background & PurposePage 3
  • 4. Current Status of Public Transit Information(PTI) Services Rapid spread of BIS & BMS < Cities operating BIS* > Ø BIS was first introduced to three ITS model cities of South Korea in 2000 (Daejeon, Jeju, Jeonju) Ø 52 cities are toady operating BIS (Seoul, Busan, Daugu, Incheon, etc.) Ø 61 cities are today providing bus information through message board, internet, ARS, Mobile, etc. Page 4 * ITS Plan 2020: Automobile and Road Transportation (Draft), KOTI(2011)
  • 5. Current Status of PTI services Integrated Transfer Information System regional transportation of Bus, Subway, Railway & Flight Urban bus Provide Subway transfer To revitalize the use of multiple-modes information Seoul of public transportation Inter-regional transportation Ø Establish integrated transfer service systems Flight Express bus in accordance with connection & inter- KTX/railway connection between service of railway, flight Daejeon and express bus and regional bus/subway Daegu Gwangju Pusan Page 5
  • 6. Current Status of PTI services Rapid growth of Smartphone users TAGO Seoul Bus KTX Ø The number of Smartphone users reached to 25 millions by Feb. 2012 Various Smartphone apps for PTI service Ø Public sector: TAGO, KTX, etc. Private sector: Seoul Bus, Naver, etc. Naver Daum Bus Alarm Ø Most Smartphone apps are - Real-time PTI - Location based PTI platform - Free of charge - Web based apps Ø Several Smartphone apps are - Providing POI information Page 6
  • 7. ■ In Korea, PTI service is now very popular, thanks to• IT development (e.g., Higher speed and reliability of telecommunication)• Intensive investment of public & private sector■ However, existing PTI service ….• Still provides only one-way information which generates from the information provider (not interactive)• Still not enough for responding various user’s needs• Still not cover all trips by transit users (seamless information) Page 7
  • 8. ■ Upcoming Ubiquitous society■ In addition, PTI service …. • Provide value added information • Provide individualized information • Support user’s daily activities (Personal Scheduler) Level of PTI services Personal Scheduler Individualized Travel Value Information Digital added Information Travel Analogue Information Travel Information Level of IT development(Time) Page 8
  • 9. To develop User-Centered PTI service, Providing public transit information in corresponding with different needs of individuals Providing value added information Providing seamless information Supporting user’s daily activities Simple, Instinctive and Easy-learning Systems R&D Research Total amount: 11,600 million (won) Research Period: 4 years (December, 2007– September,2011) Supported from Transport system innovation program by Mini stry of Land, Transport and maritime Affairs BIS BIS Home/office In building At bus stop In vehicle DestinationPage 9
  • 10. Development of User-Centered PTI service User- 1. Outline of user-centered PTI service 2. User-centered PTI services - Mobile App. - Smart BIT - Smart On-board Multimedia Display - Smart Remote ControllerPage 10 10/55
  • 11. Page 11
  • 12. Action PlanPage 12
  • 13. Page 13
  • 14. Page 14
  • 15. Car-crash!Page 15
  • 16. 02 one-way & two-wayPage 16
  • 17. 02 One-wayPage 17
  • 18. 02 Two-way Placed adoptedPage 18
  • 19. 02 Two-way Placed adoptedPage 19
  • 20. 02 Two-way Placed adoptedPage 20
  • 21. 03Page 21
  • 22. 03Page 22
  • 23. 04Page 23
  • 24. 04 User-oriented public transit info. + additional info. One touch information search (both transit & additional info.) My menu(using user’s own favorite menu)Page 24
  • 25. 04 Providing arrival time & transfer route to the destination (maximum 3 person) 해운대역Page 25
  • 26. ConclusionsPage 26 26/55
  • 27. ■ User-centered PTI services contribute to• improve the conveniences of public transit and encourage to use more public transportation• improve Quality of Life (QoL) - effective use of time - enjoy modern life■ Future researches• to better understand user’s needs on PTI• to develop an learning algorithm of user’s needs• to evaluate the impact of user-centered PTI services to individual’s activitiesPage 27