B2B "Hot Seat" Demo

324 views

Published on

An innovative program designed to help sports franchises and other venues to sell tickets. An empty seat is an ugly site to behold!

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
324
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

B2B "Hot Seat" Demo

  1. 1. Ticketing & More<br />Presentation and Discussion About Sports Franchise Ticketing and Marketing Programs<br />For more information visit us at: www.back2blackmedia.com<br />
  2. 2. Point-of-Sale & Postcard Preference Program (Front)<br />
  3. 3. Point-of-Sale & Postcard Preference Program (Back)<br />
  4. 4. Welcome Aboard Email <br />
  5. 5. Personalized URL (PURL) & Preference Center<br />
  6. 6. “Hot Seat” Email Alert<br />
  7. 7. “Hot Seat” Email Alert with Seat Info.<br />
  8. 8. “Hot Seat” Text Alert<br />
  9. 9. A fan Preference Program is launched, establishing a “conversation” with the fan early and via multiple channels<br />The Workings of a Basic Program<br />Subsequent communications are triggered, sequenced, and attempted in order of fan preference and relative cost<br />A fan responds to a postcard or enrolls at point-of-sale (POS)<br />Consumer<br />Consumer<br />Direct Mail<br />Agent<br />Email<br />Additional data, such as purchase history, is collected over time and centralized<br />Data Appends<br />Mobile<br />Response data is captured and stored. This data acts as the “eyes and ears” of the program, providing information about fan responses and behaviors. Content effectiveness can also be gauged by this data.<br />A consumer record is completed and stored<br />This web experience is (a) low cost, and (b) captures fan communication preferences and demographics for later use<br />Consumer<br />Every “conversation” directs the fan to a personalized web channel, or PURL.<br />Database + Execution<br />Research/Analytics<br />Web <br />Search<br />Web<br />Form<br />Call center<br />Social Media<br />Fulfillment<br />Consumer<br />Media<br />Fan<br />
  10. 10. “Let No Seat Go Unsold”<br />The tangible payoffs are:<br /><ul><li> Increased ticket sales
  11. 11. Enhanced consumer data
  12. 12. Analytical data about fan behavior and purchases
  13. 13. Increased interaction with fans while decreasing costs
  14. 14. Increased merchandise sales
  15. 15. Increased concession sales
  16. 16. Decreased postage and phone costs
  17. 17. Decreased HR costs</li></ul>The intangible payoffs will be increased fan participation, fan empowerment, and increased customer lifetime value.<br />
  18. 18. What’s Your Vision?<br />Consumer<br />Consumer<br />Direct Mail<br />Agent<br />Email<br />Data Appends<br />Mobile<br />Consumer<br />Database + Execution<br />Research/Analytics<br />Search<br />Web Site<br />Call center<br />Social Media<br />Fulfillment<br />Consumer<br />Media<br />Fan<br />

×