Your SlideShare is downloading. ×

BabyCenter Shopping Rituals of the American Mom Report

408

Published on

When Mom shops, she plays to win, leveraging new technology to the hilt. We reveal the seven rituals moms use to serve their unique and forever-changed shopping needs, and how marketers can influence …

When Mom shops, she plays to win, leveraging new technology to the hilt. We reveal the seven rituals moms use to serve their unique and forever-changed shopping needs, and how marketers can influence their buying decisions.

Published in: Business, Self Improvement
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
408
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. © 2011 BabyCenter LLC. Confidential. All rights reserved. A November 2011 2011 Shopping Rituals of the American Mom
  • 2. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Methodology In-depth surveys: 9,000 Respondents • 21st Century Shopping Rituals Survey of moms vs. general online population (comScore panel for gen pop) • 21st Century Mom® Shopping Rituals Series of moms specifically • 9 category specific surveys ranging from auto, travel, finance and home improvement BabyCenter community: • Social Listening in BabyCenter community • Guided online discussions • Analysis of conversations across Moms stages using our TalkTrackerTM tool which measures trends in aggregate across specific product categories Behavioral & Secondary: • comScore analysis: • Moms online purchasing compared to gen pop • Moms offline purchasing compared to gen pop • Secondary research sources on market sizing and purchasing power
  • 3. © 2011 BabyCenter LLC. Confidential. All rights reserved. 1. The transformation of motherhood 2. Her impact across categories 3. 7 shopping rituals of The 21st Century Mom® 4. Marketing implications 1 2 3 4
  • 4. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Use butterfly image Transformation of motherhood
  • 5. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Motherhood creates new shopping rituals $227K Average cost of raising a child She’s not just buying for herself anymore 73% Change purchasing criteria when becoming a mom She’s reconsidering her needs…and brands New roles require faster, cheaper & smarter solutions She’s leveraging digital tools in new ways
  • 6. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Meet your customer 34M Online moms with children 8 or under $2.1T Spending power of US moms annually 1 in 4 New children born to US Hispanics Sources: 34MM - comScore PlanMetrix, September 2011; $2.1T - “Mom 3.0”, Maria Bailey; US Hispanic Births – US Census
  • 7. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Feeding your children Putting your children to bed Kids activities Getting children ready in the morning Cleaning the house Laundry Cooking Exercising TV Personal hobbies Sleeping Quality time with spouse Socializing with friends +3.0 hours +1.5 +1.1 +1.0 +0.6 +0.6 +.05 –0.5 –1.0 –1.3 –1.8 –1.9 –2.0 Q: Before & after becoming a mom, how much time do/did you spend on average per day doing these activities? The Facts: Over 8+ hours of parenting time added Becoming a mom It changes everything forever…especially how she spends her time Source: BabyCenter 21st Century Mom® Insight Series Now Then
  • 8. © BabyCenter LLC. Confidential. All rights reserved. #21CMom© BabyCenter LLC. Confidential. All rights reserved.© BabyCenter LLC. Confidential. All rights reserved. #21CMom It changes the way she uses media Q: Which of these are you using more or less since becoming a mom? Source: BabyCenter 21st Century Mom® Insight Series Now Then 19% 19% 32% 10% 2% 12% 7% 49% 29% 21% 25% 46% 42% 36% RadioTVNewspapersMagazines Cell PhoneEmailInternet
  • 9. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping mindset – faster, cheaper, smarter Q: Which of these words describes the way you feel when shopping? + GENERAL POPULATION MOMS VS NOWTHEN SOCIAL RELAXED FUN IMPULSIVE RUSHED OVERWHELMING STRESSFUL DEAL-DRIVEN +67% +88% +158% +43%
  • 10. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Importance of each purchase criteria THEN NOW 63% Reflects personality 80% Price 63% Scent, fragrance 77% Safety 58% Safety 72% Low maintenance looks 57% Price 61% Scent, fragrance 51% Brand 58% Efficacy 48% Trendy, hip 56% Reflects personality 46% Low maintenance looks 51% Doctor recommended 44% Efficacy 35% Brand 34% Doctor recommended 30% Organic 20% Organic 28% Trendy, hip From self-expression to low maintenance Compared to before, which brands do moms feel best fit their personal care or beauty routine? +61% +26% -40% -48% Before, during and after pregnancy I have been committed to natural body products for things that go on a lot of my body OR in critical areas- like my lips. -BabyCenter Mom Source: BabyCenter 21st Century Mom® Insight Series 63% Reflects personality 80% Price 72% Low maintenance looks 57% Price 48% Trendy, hip 56% Reflects personality 46% Low maintenance looks 30% Organic 20% Organic 28% Trendy, hip
  • 11. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Importance of each purchase criteria THEN NOW 92% Design / look 95% Comfort 82% Self-expression 95% Price 82% Color choice 86% Versatility 77% Sex appeal 86% Ease of cleaning 65% Price 83% Durability 59% Head-turning 78% Design 59% Comfort 70% Color choice 54% Versatility 61% Self-expression 49% Durability 29% Sex appeal 46% Designer brand 25% Eco-friendly From design to comfort +93% +45% -43% -44% Compared to before, which brands do moms feel reflect their personality? After I had my second baby, I couldn’t wait to cut my hair and put on some fun clothes for date night with DH – was so done with maternity wear! -BabyCenter Mom © BabyCenter LLC. Confidential. All rights reserved.Source: BabyCenter 21st Century Mom® Insight Series 92% Design / look 95% Comfort 82% Self-expression 95% Price 82% Color choice 86% Versatility 77% Sex appeal 86% Ease of cleaning
  • 12. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Spending to support new roles
  • 13. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Mom spends significantly more to support new roles +32% +68% +24% +103% +82% PARTY SUPPLIES +42% APPAREL FURNITURE VIDEO GAMES BABY SUPPLIES OFFICE SUPPLIES +96% HARDWARE/ SOFTWARE +19%GIFT CERTIFICATES +48%PHOTO PRINTING © BabyCenter LLC. Confidential. All rights reserved.© BabyCenter LLC. Confidential. All rights reserved. #21CMom Mom outspends online vs. general population Mom index online spending compared to Gen pop Source: BabyCenter 21st Century Mom® Insight Series
  • 14. © BabyCenter LLC. Confidential. All rights reserved. #21CMom She also plans significant future spending Q: How much do you plan on spending in the next 12 months? © BabyCenter LLC. Confidential. All rights reserved.© BabyCenter LLC. Confidential. All rights reserved. #21CMom + Source: BabyCenter 21st Century Mom® Insight Series GENERAL POPULATIONMOMS VS GROCERIES APPLIANCES AUTO TRAVEL FINANCE HOME IMPROVEMENT ELECTRONICS $4,440 $4,820 $820 $7,410 $1,130 $340 $240 $3,460 $4,030 $650 $1,170 $370 $250 $170 Mom Gen pop
  • 15. © BabyCenter LLC. Confidential. All rights reserved. #21CMom 7x growth in usage of social media over past 5 years Meet her sidekicks Mom is a shopping super-hero 39% say their time online is the most peaceful time of their day 40% have shopped via a mobile browser (+60% over gen pop)
  • 16. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Social and mobile are her key tools 0% 20% 40% 60% 80% When researching purchases, which do you generally use? Q: Gen pop Moms % Difference Recommendations from friends and family Search engine Manufacturer websites Social media recommendations TV Facebook updates from brands I've liked Blogs +67% +22% +31% +243% -21% +91% +122% +
  • 17. © BabyCenter LLC. Confidential. All rights reserved. #21CMom17 The 2011 Shopping Rituals of The 21st Century Mom®
  • 18. © BabyCenter LLC. Confidential. All rights reserved. #21CMom 1RITUAL She shops around Mom knows options are only a click away 2RITUAL She shops for sport Mom has a passion for saving 3RITUAL She reads the labels Mom feels responsible for family health 4RITUAL She demands convenience Mom puts her money where her mouth is 5RITUAL She enlists new help Mom puts pixels and partners to work for her 6RITUAL She expects more from retail Mom embraces stores that cater to her 7RITUAL She puts the calendar to work Mom uses milestones to trigger purchases What this means for you
  • 19. © BabyCenter LLC. Confidential. All rights reserved. #21CMom RITUAL She shops around Mom knows options are only a click away 1
  • 20. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Social and mobile are her key tools Q: How did you use or do you plan to use each of the following resources throughout the shopping process? Websites Retail stores Traditional media Mobile phone Source: BabyCenter 21st Century Mom® Insight Series AWARENESS PURCHASECONSIDERATION Traditional Media 37% 22% 12% 9% 29% 18% 15% Websites 49% 43% 63% 71% 56% 41% 34% Retail Stores45% 23% 48% 55% 29% 25% 11% Get product IDEAS Get product/brand RECOMMENDATIONS Compare FEATURES Compare PRICES Find COUPONS or deals Decide WHERE to buy Find STORES 20 40 60 70% 50 30 10 Mobile Phone 20% 17% 16% 29% 22% 28% 21% Websites 49% 43% 63% 71% 56% 41% 34% Traditional Media 37% 22% 12% 9% 29% 18% 15%
  • 21. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping online is mainstream 3 in 4 Shopped online past 30 days (145 index) 2 in 3 Made an online purchase past 30 days (144 index) 1 in 2 Would do all shopping online (151 index) Let’s put it this way, I recycle A LOT of cardboard!!! I do 90% of my shopping online, in the past 10 years I literally have not shopped once in the stores at Christmas time, not ONCE! -BabyCenter Mom
  • 22. © BabyCenter LLC. Confidential. All rights reserved. #21CMom 53% 48% 46% 29% 21% Expert parenting websites Retailer websites Parent- focused social networking websites Mainstream social networking websites Blogs Web and social are her recommendation engines Q: Apart from talking live…where do you go to get product reviews or recommendations from other parents? Source: BabyCenter 21st Century Mom® Insight Series 53% 48% 46% 29% 21%
  • 23. © BabyCenter LLC. Confidential. All rights reserved. #21CMom 0 50 100 150 200 Airplane + Baby Moms shop around for travel Preg 1 Preg 2 Preg 3 Preg 4 Preg 5 Preg 6 Preg 7 Preg 8 Preg 9 Birth 1 mo 2 mo 3 mo 4 mo 5 mo 6 mo 7 mo 8 mo 9 mo 10 mo 11 mo 12 mo 13 mo 14 mo 15 mo 16 mo 17 mo 18 mo 19 mo 20 mo 21 mo 22 mo 23 mo 24 mo 25 mo 26 mo 27 mo 28 mo 29 mo 30 mo 31 mo 32 mo 33 mo 34 mo 35 mo 36 mo How soon a baby can travel by air? I was booking a ticket and the airline won’t take infant without date of birth. Anyone know how to get a photo id for a newborn and how much time it takes here in the US? -BabyCenter Mom Baby coming soon, relatives flying in Visit relatives as baby gets older. Moms share advice on flying with baby Last free air travel at 2 years of age The Facts: 83% always look for a deal for travel On average they use 4 different sources to research Source: BabyCenter 21st Century Mom™ Talk Tracker, [Oct2011] Index is calculated based on average conversations containing the term, among BabyCenter Community Birth Clubs, containing each term (or a variation of the term). Search terms [Airplane and baby]
  • 24. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Moms shop in a wide variety of places 83% 68% 46% 33% 12% 8% 63% 63% 30% 28% 9% 6% Big box (e.g. WalMart, Target) Regional grocery Wholesale clubs Farmer’s market Online CSA Farms Moms Gen pop Q: Where have you bought groceries and household supplies in the past month? Fast Facts: 63% more likely to shop at wholesale clubs 32% more likely to shop big box retailers Source: BabyCenter 21st Century Mom® Insight Series +
  • 25. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Moms want to check more off the list Source: BabyCenter 21st Century Mom® Insight Series Q: When you shop for groceries at a store like WalMart or Target, which of the following unplanned purchases are you likely to make?
  • 26. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping Mom Insight: She shops around Mom’s path to purchase has evolved She’s using a variety of tools and services to get the job done Insight: Plan digital, mobile and in-store marketing as complementary Execute programs that leverage each medium’s ability to support moms’ needs and behaviors Action:
  • 27. © BabyCenter LLC. Confidential. All rights reserved. #21CMom RITUAL She shops for sport Mom has a passion for saving 2
  • 28. © BabyCenter LLC. Confidential. All rights reserved. #21CMom The coupon economy 3/4 Say the recession has changed the way she shops 82% Use coupons to help with family expenses (up from 64% in 2007) 83% Agree the changes that they have made are largely permanent
  • 29. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Moms are hooked on daily deals 60% Subscribe to one or more service (e.g., Groupon, Living Social) with 9 avg number of deals/offers purchased this year 84% Agree “When I save money on a shopping trip by using coupons, sales or other deals, I feel like I won!” 36% Share daily deals through social networks (124 index)
  • 30. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Mobile as deal maker Moms Gen pop 30% 48% 65% 55% 62% 74%I have or would scan a barcode at a grocery store to save money I have a barcode scanner app downloaded on my mobile phone I look for discount codes/ coupons online/mobile The Amazon app for iPhone is amazing. I can scan things at a store and see if they're less expensive from Amazon. I have saved a lot of money. -BabyCenter Mom The Facts: 83% more likely to look for discounts on mobile 30% more likely to have a barcode scanner Source: BabyCenter 21st Century Mom® Insight Series Q: Percentage who agree with each statement+
  • 31. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Moms will use bar codes for even low ticket items 37% 34% 13% 12% 4% 28% 21% 11% 21% 19% < $1 $2-$5 $5-$10 $10+ Wouldn’t use Q: How much money would you need to save before using your smartphone to scan a barcode to compare prices and/or check for discounts? The Facts: 71% of moms will scan a barcode to save $5 or less vs. 49% of gen pop Moms Gen pop Source: BabyCenter 21st Century Mom® Insight Series +
  • 32. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping Mom Insight: She shops for sport Saving builds social currency Moms seek discounts and deals before buying items big or small Insight: Lean into mom’s desire for the deal Give her offers at unexpected times, in new places; enable her to share with others; reward her efforts to create loyalty Action:
  • 33. © BabyCenter LLC. Confidential. All rights reserved. #21CMom RITUAL She reads the labels Dr. Mom feels responsible for the wellness of her family3
  • 34. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Eating healthy 52% Prefer purchasing organic or natural alternatives (162 index) 2X More likely to be interested in or subscribe to Community Supported Agriculture (CSA) We are enlisted military and only eat organic foods. We make sure to buy what is in season and do not buy any sort of processed foods. Our health is our top priority - so we make it work! - BabyCenter Mom
  • 35. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Yogurt and hummus replace chips & cookies Q: Please check all the foods that you give your children that you didn’t eat regularly as a child: Source: BabyCenter 21st Century Mom® Insight Series Q: Which of the following would be met with disapproval if you brought them as “snack parent”?
  • 36. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Eco extends beyond pantry Moms are more likely to consider impact of purchases across categories 2X More likely to consider hybrid vehicles after becoming a mom 2X More likely to consider energy efficiency important for electronics after becoming a mom 1 in 3 Look for low VOC paints
  • 37. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping Mom Insight: She’s reading the labels Above all, safety and wellness are mom’s top priority She’s willing to make trade-offs based on price, effort and availability; she won’t skimp on safety; peer opinions matter Insight: Make health and sustainability a part of your message Detail Dr. Mom with info & ingredients; educate her on causes in support of children’s health and safety Action:
  • 38. © BabyCenter LLC. Confidential. All rights reserved. #21CMom RITUAL She demands convenience Mom will put her money where her mouth is 4
  • 39. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Despite pressure to save, many moms don’t skimp on convenience 38% Willing to pay for online shipping for convenience and time saving 30% Agree they will pay more for products if it saves time and hassle If we ever move, it had better be to someplace with good grocery delivery, because I'm not sure I can live without online ordering! - BabyCenter Mom Source: Convenience packaging - Weatherchem Product Research 35% Agree simplicity, multi-use and convenience are the biggest priorities in the technologies moms buy
  • 40. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Utility is her new luxury 36% Agree they are more willing to pay for time saving and convenience on travel since having kids 41% Moms say that cupholders are most important to them when buying a new car (only 36% said resale value) 80% Willing to pay more for “convenience packaging”
  • 41. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping Mom Insight: She demands convenience She rewards brands that simplify her life Mom will pay more for convenience if it buys her time Insight: Small things can make a huge difference Demonstrate that you get her needs by focusing on convenience, ease of use and time saving Action:
  • 42. © BabyCenter LLC. Confidential. All rights reserved. #21CMom RITUAL She enlists new help Moms are putting pixels, platforms and partners to work for her5
  • 43. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Online reviews and crowd-sourced discount codes make it easier 73% 62% 44% 43% 50% 35% Q: Percentage who have posted or read product reviews/discounts online: In the past 30 days, I have read an online product review I have posted reviews of different products/ services online I tell others about deals I have found online by posting discount codes online The Facts: 70% more likely to have read an online product review in last 30 days BabyCenter 21 Century Mom® Insight Series + Moms Gen pop
  • 44. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Mobile makes it easier for you to shop with friends Q: What have you done using your mobile phone while out shopping? 46% 34% 23% 19% 10% 8% Called someone about a product/service I was shopping for Texted a picture or video of a product I was considering Texted a shopping request/question BabyCenter 21 Century Mom® Insight Series The Facts: Moms are 3X more likely to text a picture of a product while shopping + Moms Gen pop
  • 45. © BabyCenter LLC. Confidential. All rights reserved. #21CMom There’s a new guy in line Increasingly, dads play equal or primary role in purchasing across categories: 25% spouse or shared Apparel26% spouse or shared Groceries Personal care 19% spouse or shared Macro-Trend: Male unemployment is higher in dual working families for the first time ever My DH actually does most of our grocery shopping. We sometimes go together, but usually he goes with our oldest son or takes both of them while I am at school. -BabyCenter Mom Source: Unemployment – Bureau of Labor Statistics Q: Who generally triggers or starts the shopping process?
  • 46. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping Mom Insight: She enlists new help Mom is outsourcing and delegating parts of the purchase process She is quick to embrace new services that enable her to get the job done faster and smarter Insight: Develop tools allowing her to easily activate her network She’ll reward you with increased brand engagement and loyalty Action:
  • 47. © BabyCenter LLC. Confidential. All rights reserved. #21CMom RITUAL She expects more from retail Mom embraces stores that cater to her6
  • 48. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Moms demand a personal shopping experience 84% 65% 62% 51% 49% 67% 48% 17% 12% 32% Able to easily find product in store Helpful sales people/representatives Child-friendly store Changing tables in restrooms Seamless interchange between website and store Q: How important are the following when shopping? The Facts: 53% more likely to want seamless interchange between site and store I was in Babies R Us and the price of the gate that I wanted to purchase was lower from the website than it was in-store. So I went on my phone and ordered the gate with the "ship-to-store" option, so that I could pick it up while I was at the store. Saved $10. -BabyCenter Mom BabyCenter 21 Century Mom® Insight Series + Moms Gen pop
  • 49. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Moms respond to retail events Shown up at a store when it’s still dark out to take advantage of deals Planned shopping tips across multiple stores/sites to take advantage of the best sales 33% 39% 20% 25% Q: What have you done as part of Black Friday and/or Cyber Monday? The Facts: 50% more likely to shop in the dark BabyCenter 21 Century Mom® Insight Series + Moms Gen pop
  • 50. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping Mom Insight: She’s expecting more from retail Moms expectations of retailers are simple but not always obvious Retailers that demonstrate an understanding of her needs create loyalty Insight: Create an environment of hospitality and convenience She’ll reward you with more trips, more aisles, and bigger baskets Action:
  • 51. © BabyCenter LLC. Confidential. All rights reserved. #21CMom RITUAL 7 She puts the calendar to work Mom uses milestones to trigger purchases
  • 52. © BabyCenter LLC. Confidential. All rights reserved. #21CMom#21CMom Milestones create peaks and valleys in moms’ shopping Source: 2011 comScore; % of Moms by child’s age buying online / category indexed against total Internet INDEX ONLINE PURCHASING MOMS VS. GENERAL POPULATION Pregnant Less than 1 year old 1 to 2 year old 4 to 5 year old 6 to 8 year old Apparel Mobile phone Music/movies/ video +8% +173% +48% +49% +98% +82% +27% +32% +21% –8% –6% +28% –30% +30% +40% Apparel Mobile phone Music/movies/ video Gen PopMOMS VS
  • 53. © BabyCenter LLC. Confidential. All rights reserved. #21CMom 0 20 40 60 80 100 120 140 160 180 Financial decisions triggered by milestones Preg 1 Preg 2 Preg 3 Preg 4 Preg 5 Preg 6 Preg 7 Preg 8 Preg 8 Birth 1 mo 2 mo 3 mo 4 mo 5 mo 6 mo 7 mo 8 mo 9 mo 10 mo 11 mo 12 mo 13 mo 14 mo 15 mo 16 mo 17 mo Trying to understand the cost of having a baby and how it will affect tax status Settling in to new spending habits Are you guys opening up savings accounts for your little ones? We want to but aren’t sure which kind to go with – regular savings, CD, mutual fund or education plan? -BabyCenter Mom Credit Card The Facts: 34% of moms changed financial services brands as a result of becoming a mom Major needs associated with growing child Source: BabyCenter 21st Century Mom™ Talk Tracker, [May 2011] Index is calculated based on average conversations containing the term, among BabyCenter Community Birth Clubs, containing each term (or a variation of the term). Search terms [Credit and Card]
  • 54. © BabyCenter LLC. Confidential. All rights reserved. #21CMom Shopping Mom Insight: She puts milestones to work Purchase needs across categories are driven by the developmental stages of her family Insight: Ensure your messages resonate with mom Tailor your marketing to her specific lifestage and needs Action:
  • 55. © BabyCenter LLC. Confidential. All rights reserved. #21CMom What have these rituals taught us? Motherhood triggers change - from how she spends her time and how she consumes media to how she shops. Her influence and purchase power is growing across all categories – from Financial Services to Technology. She’s empowered and charting new paths to the register – innovating her own rituals with confidence. Moms have become the leading indicator for the future of shopping. Watch them…
  • 56. © 2011 BabyCenter LLC. Confidential. All rights reserved. Questions? We’d love to hear from you. Email solutions@babycenter.com Marketing Manager first.last@babycenter.com (XXX) XXX-XXXX

×