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This report delves into the historical evolution of digital marketing and its underlying growth drivers. We look at how the convergence between branding and performance based online advertising will most likely accelerate further digital marketing growth creating value for all players across the value chain. The pursuit of this target will undoubtedly require players to leverage new technologies and formats to develop and standardize a comprehensive set of measurement tools for customers.
Which companies are best positioned to win in this changing market? Leaders of the first online advertisement generation or new comers? We have selected some of the European companies that may have a card to play in the upcoming ad tech landscape.
Clipperton Finance has been historically active in the adtech space as illustrated by the recent $12 million equity fundraise transaction for Videoplaza – a leading Swedish video ad serving company – and Dailymotion’s $150 million sale to Orange.