Word of mouth marketing @ ppt doms

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Word of mouth marketing @ ppt doms

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Word of mouth marketing @ ppt doms

  1. 1. Word of Mouth Marketing
  2. 2. Definition: Word of Mouth Marketing <ul><li>Giving people a reason to talk about your stuff </li></ul><ul><li>Making it easier for that conversation to take place </li></ul><ul><li>Even Simpler: Everything you can do to get people talking </li></ul>
  3. 3. Word of Mouth Marketing not actually Marketing?? <ul><li>It is about great customer service that makes other people want to tell other people about you </li></ul><ul><li>Organic Word of Mouth </li></ul><ul><li>Amplified Word of Mouth </li></ul>
  4. 4. The 4 Rules of WOM Marketing <ul><li>Be interesting </li></ul><ul><ul><li>No one talks about boring products </li></ul></ul><ul><li>Make it easy </li></ul><ul><ul><li>Find a simple message </li></ul></ul><ul><ul><li>Help people share it </li></ul></ul><ul><li>Make people happy </li></ul><ul><ul><li>Fix anything </li></ul></ul><ul><li>Earn trust and Respect </li></ul><ul><ul><li>Make ethics a part of everything you do </li></ul></ul>
  5. 5. The 5 T’s of WOM Marketing <ul><li>Talkers </li></ul><ul><ul><li>Who will tell their friends about you? </li></ul></ul><ul><li>Topics </li></ul><ul><ul><li>What will they talk about? </li></ul></ul><ul><li>Tools </li></ul><ul><ul><li>How can you help the message Travel? </li></ul></ul><ul><li>Taking Part </li></ul><ul><ul><li>How should you join the conversation? </li></ul></ul><ul><li>Tracking </li></ul><ul><ul><li>What are people saying about you? </li></ul></ul>
  6. 6. Six Big Ideas <ul><li>Consumers are in Control </li></ul><ul><li>Marketing is What You Do, Not What You Say </li></ul><ul><li>The Permanent Record </li></ul><ul><li>Honesty is the Essence of WOM </li></ul><ul><li>The Math of Customer Satisfaction </li></ul><ul><li>WOM Marketing Makes More Money </li></ul>
  7. 7. How to stop WOM Marketing <ul><li>Prizes and Rewards </li></ul><ul><ul><li>Mixing love and money is usually a bad idea </li></ul></ul><ul><li>MCI </li></ul><ul><ul><li>Mutual Benefit </li></ul></ul><ul><li>Overexposure </li></ul>
  8. 8. The WOM Marketing Manifesto <ul><li>Happy customers are your best advertising, Make people happy. </li></ul><ul><li>Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. </li></ul><ul><li>Ethics and good service come first. </li></ul><ul><li>Marketing is what you do, not what you say. </li></ul><ul><li>Negative word of mouth is an opportunity. Listen and learn. </li></ul><ul><li>People are already talking. Your only option is to join the conversation. </li></ul><ul><li>Be interesting, or be invisible. </li></ul><ul><li>If it’s not worth talking about, its not worth doing. </li></ul><ul><li>Make the story of your company a good one. </li></ul><ul><li>Use the power of word of mouth to make businesses treat people better. </li></ul><ul><li>Honest marketing makes more money. </li></ul>
  9. 9. QUESTIONS?????

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