View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
What is product life cycle? Every product has a life cycle Definition: A marketing theory in which products or brands follow a sequence of stages including : introduction, growth, maturity, and sales decline. Product life cycle….
Four things in mind 1) products have a limited life 2) sales has distinct stages- with challenges, opportunities, problems 3) profits rise and fall at stages 4) products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage Product life cycle….