P RODUCT  L IFE  C YCLE
<ul><li>What is product life cycle? </li></ul><ul><li>Life cycle stages </li></ul><ul><li>Management strategies </li></ul>...
What is product life cycle? Every product has a life cycle Definition: A marketing theory in which products or brands foll...
Four things in mind 1) products have a  limited life 2) sales has  distinct stages- with challenges, opportunities, proble...
<ul><ul><li>Pre Introduction stage: Product development stage </li></ul></ul><ul><ul><li>Stage-1:Market introduction stage...
Figure: Product life cycle stages Product life cycle….
EXAMPLES: Product life cycle…. INTRODUCTION GROWTH MATURITY DECLINE Third generation mobile phones Portable DVD Players Pe...
Management strategies  in  each life cycle stages Product life cycle….
<ul><ul><li>cost high </li></ul></ul><ul><ul><li>sales volume low  </li></ul></ul><ul><ul><li>no/little competition - comp...
<ul><li>costs reduced due to economies of scale  </li></ul><ul><ul><li>sales volume increases significantly  </li></ul></u...
<ul><li>no need for publicity </li></ul><ul><ul><li>sales volume peaks </li></ul></ul><ul><ul><li>increase in competitive ...
<ul><li>costs become counter-optimal  </li></ul><ul><ul><li>sales volume decline or stabilize </li></ul></ul><ul><ul><li>p...
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Ppt product life cycle @ dom s

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Ppt product life cycle @ dom s

  1. 1. P RODUCT L IFE C YCLE
  2. 2. <ul><li>What is product life cycle? </li></ul><ul><li>Life cycle stages </li></ul><ul><li>Management strategies </li></ul><ul><li> in different life cycle stages </li></ul>Product life cycle…. MAJOR HEADS
  3. 3. What is product life cycle? Every product has a life cycle Definition: A marketing theory in which products or brands follow a sequence of stages including : introduction, growth, maturity, and sales decline. Product life cycle….
  4. 4. Four things in mind 1) products have a limited life 2) sales has distinct stages- with challenges, opportunities, problems 3) profits rise and fall at stages 4) products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage Product life cycle….
  5. 5. <ul><ul><li>Pre Introduction stage: Product development stage </li></ul></ul><ul><ul><li>Stage-1:Market introduction stage </li></ul></ul><ul><ul><ul><li>Stage-2: Growth stage </li></ul></ul></ul><ul><ul><ul><ul><li>Stage-3: Mature stage </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Stage-4: Saturation and decline stage </li></ul></ul></ul></ul></ul>Life cycle stages Product life cycle….
  6. 6. Figure: Product life cycle stages Product life cycle….
  7. 7. EXAMPLES: Product life cycle…. INTRODUCTION GROWTH MATURITY DECLINE Third generation mobile phones Portable DVD Players Personal Computers Typewriters E-conferencing Email Faxes Handwritten letters All-in-one racing skin-suits Breathable synthetic fabrics Cotton t-shirts Shell Suits iris-based personal identity cards Smart cards Credit cards Cheque books
  8. 8. Management strategies in each life cycle stages Product life cycle….
  9. 9. <ul><ul><li>cost high </li></ul></ul><ul><ul><li>sales volume low </li></ul></ul><ul><ul><li>no/little competition - competitive manufacturers watch for acceptance/segment growth losses </li></ul></ul><ul><ul><li>demand has to be created </li></ul></ul><ul><ul><li>customers have to be prompted to try the product </li></ul></ul>Stage-1:Market introduction stage Product life cycle….
  10. 10. <ul><li>costs reduced due to economies of scale </li></ul><ul><ul><li>sales volume increases significantly </li></ul></ul><ul><ul><li>profitability </li></ul></ul><ul><ul><li>public awareness </li></ul></ul><ul><ul><li>competition begins to increase with a few new players in establishing market </li></ul></ul><ul><ul><li>prices to maximize market share </li></ul></ul>Product life cycle…. <ul><ul><ul><li>Stage-2: Growth stage </li></ul></ul></ul>
  11. 11. <ul><li>no need for publicity </li></ul><ul><ul><li>sales volume peaks </li></ul></ul><ul><ul><li>increase in competitive offerings </li></ul></ul><ul><ul><li>prices tend to drop due to the proliferation of competing products </li></ul></ul><ul><ul><li>brand differentiation, feature diversification </li></ul></ul><ul><ul><li>Industrial profits go down </li></ul></ul>Stage-3: Mature stage Product life cycle….
  12. 12. <ul><li>costs become counter-optimal </li></ul><ul><ul><li>sales volume decline or stabilize </li></ul></ul><ul><ul><li>prices, profitability diminish </li></ul></ul><ul><ul><li>profit becomes more a challenge of production/distribution efficiency than increased sales </li></ul></ul><ul><ul><ul><ul><ul><li>Stage-4: Saturation and decline stage </li></ul></ul></ul></ul></ul>Product life cycle….
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