Erp crm & scm

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Erp crm & scm

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  • This slide might be used to make the point about the various “flows” - material, information, money.
  • Erp crm & scm

    1. 1. 1 Current Technologies  ERP  CRM  SCM Information Technology for Management
    2. 2. 2 ERP  A business management system that integrates all facets of the business, including planning, manufacturing, sales, and marketing.  As the ERP methodology has become more popular, software applications have emerged to help business managers implement ERP in business activities such as inventory control, order tracking, customer service, finance and human resources
    3. 3. 3 IT Bridges Information Gap Finance Human Resource Logistics Resource Maintenance Management Sales & Distribution Manufacturing Quality Management Materials Management Strategic & Operation Planning Enterprise Resource Planning System
    4. 4. Before ERP Sales Production Logistics Billing Order Problems: Delays, lost orders, keying into different computer systems invites errors An example: order fulfillment
    5. 5. With ERP Data Finance Analysis Service Manu- E facturing R P Sales Human Inventory Resources & Supply An example: order fulfillment
    6. 6. SAP, 16.86% People Soft, 5.71% Oracle, 5.26% McKesson, 4.86% J D Edw ards, 3.54% Misys, 2.80% BaaN, 2.74% GEAC, 2.63% JBA, 2.11% SSA, 1.37% Others, 52.11% SAP People Soft Oracle McKesson J D Edwards Misys BaaN GEAC JBA SSA Others Market Share Of ERP Providers
    7. 7. 7 CRM  Customer Relationship Management  Gain more control in interaction with customers  Manage expectations better  Understand what customers really want  Provide products that better serve customers  Increase trust  Competitive advantage
    8. 8. 8 Customer Lifecycle Care
    9. 9. 9 The Benefits of Customer Relationship Management Retention Lift/upsellAcquisition Likelihood to Recommend Total Perceived Value  In addition to LTV of the customer, likelihood to recommend is another important benefit of CRM.
    10. 10. 10 SCM  Materials are any commodities used directly or indirectly in producing a product or service.  Raw materials, component parts, assemblies, and supplies  A supply chain is the way materials flow through different organizations from the raw material supplier to the finished goods consumer  Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as
    11. 11. 11 The Supply Chain with Technology Supplier Supplier Supplier Inventory Inventory Distributor Inventory Inventory Manufacturer Customer Customer Customer Market research data scheduling information Engineering and design data Order flow and cash flow Ideas and design to satisfy end customer Material flow Credit flow B2B ERP B2C CRM JIT

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