Dabur company marketing ppt @ bec doms bagalkot mba

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Dabur company marketing ppt @ bec doms bagalkot mba

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Dabur company marketing ppt @ bec doms bagalkot mba

  1. 1. Well Come ToDabur Company
  2. 2. Dabur Company
  3. 3. INDUSTRY COMPETITORSDABUR HLL(Hindustan Uniliver Limited) P&G(Proctle &Gamble)
  4. 4. BRAND COMPETITORSDABUR BRANDS OTHER COMPETITIVE BRANDSORAL CAREDabur red tooth Pepsodent,Close uppaste
  5. 5. BRAND COMPETITORSDABUR BRANDS OTHER COMPETITIVE BRANDSHAIR CAREVatika EnrichedCoconut OilVatika Black Shine Sunsilk, Pantene, ClinicShampoo Plus.Vatika Dandruff Head and Shoulders.Control.
  6. 6. BRAND COMPETITORSDABUR BRANDS OTHER COMPETITIVE BRANDSSKIN CAREDabur Uveda Fair and Lovely FairnessFairness Cream Cream.
  7. 7. BRAND COMPETITORSDABUR BRANDS OTHER COMPETITIVE BRANDSFOOD CAREReal Nature Fresh Kissan Fruit JuiceReal Active Juice Tajmahal tea, Broke Bond tea,BRU-Coffee.
  8. 8. BRAND COMPETITORSDABUR BRANDS OTHER COMPETITIVE BRANDSHOME CAREDazzl. Domex, Cif, Mr-CleanOdonil air fresher. Febreze.
  9. 9. COMPETITORS OBJECTIVESHUL(Hindustan Unilever Limited)  Ensure safety of its products and operations for the environment by using standards of environmental safety, which are scientifically sustainable and commonly acceptable. · Develop, introduce company to meet the company standards as well as statutory requirements for environment. Verify compliance with these standards through regular auditing. · Assess environmental impact of all its activities and set annual improvement objectives and targets and review these to ensure that these are being met at the individual unit and corporate levels. · Reduce Waste, conserve Energy and explore
  10. 10. COMPETITORS OBJECTIVES · Involve all employees in the implementation of this Policy and provide appropriate training. Provide for dissemination of information to employees on environmental objectives and performance through suitable communication networks. · Encourage suppliers and co-packers to develop and employ environmentally superior processes and ingredients and co-operate with other members of the supply chain to improve overall environmental performance. · Work in partnership with external bodies and Government agencies to promote environmental care, increase understanding of environmental issues and disseminate good practice.
  11. 11. COMPETITORS OBJECTIVESP&G([Proctle and Gamble)ObjectivesIntegrety They always try to do the right things.they are honest and straight forward with each other. They operate within the spirit of law and uphold the values and principles of P&G every action and decisionLeadership They all are leaders in area of responsibility. They have a clear vision. They focus their resources to achive leadership objectives and strategiesOwnership They all act like owners treating the companies assets as their own & behaving with the companies longterm succcess in mind.
  12. 12. COMPETITORS OBJECTIVESPassion for Winning They are determined to be the best at doing what matters most. They have a compelling desire to improve and to win in the marketplace.Trust They respect P&G colleagues, customers and consumers. They have confidence in each others capabilities and intentions. They believe that people work best when there is a foundation of trust.Innovation They place great value on new consumer innovations.
  13. 13. Competitor strengths andweaknessHUL(Hindustan Unilever Limited)Strengths HUL’s distribution n/w is covering over 3400 distributors & 16 million outlets. This helps them to maintain heavy volumes. HUL has been continuously able to grow at a rate more than growth rate for FMCG sector.
  14. 14. CONTD…..Weakness HUL’s market dominance, originating from its extensive rich and strong brand presence , allowed it to raise the prices even as raw materials were getting cheaper. They are trying to cut down their cost in order to protect their volumes.
  15. 15. CONTD…..P&G([Proctle and Gamble)Strengths Leading Market Position Diversified and innovative product Portfolio Strong Finances in past yearsSWOT analysis-Weaknesses Quality control Problem Decreased Revenues in their Northeast Asian Market
  16. 16. Decide whom to attack & whom to avoid (S-Strong-Weak-Closed-Distant-Good-Bad) Competitor W D G Attack Avoid S C B HUL √ - - - - √ - -Justisification: As reference to brand competitors for most of th dabur brand they are providing substitutes with equal features, so, thatwise HUF are strong, close & good competitors for Dabur.
  17. 17. Competitor S W C D G B Attack Avoid P&G √ - - - - - √ -Justification: As considering P & G brands in Indian market there are only few brands are there which competes with dabur brands So,we assume that P & G weak, distant & good competitors.
  18. 18. Four P’s of DaburPRODUCT PRICE PLACE OR PROMOTION DISTRIBUTIO N CHANNEL1.Dabur minimum  TV commercials 0.50 paisa Consumer  Newspapersprice  POP Display a) Candy Retailer  Wall Painting  Video Vans Wholesaler  Sales Proportions Manufacturerb)Chawanprash Rs.695 (with  TV commercials shipping) Retailers  Newspapers  POP Display Agents  Wall Painting  Video Vans Wholesaler  Sales Proportions Manufacturer
  19. 19. Market Share of Dabur

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