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<ul><ul><li>Creativity in Management </li></ul></ul>
Creativity <ul><li>What is Creativity? </li></ul><ul><ul><li>It is the reorganization of experience into new configuration...
Left Brain, Right Brain <ul><li>Nobel Prize-winning psychobiologist Roger Sperry showed that:  </li></ul><ul><ul><li>Each ...
Creativity and Innovation <ul><li>Innovation vs. creativity </li></ul><ul><ul><li>Creativity = the idea </li></ul></ul><ul...
Creative Personality <ul><li>An ability to generate large number of ideas </li></ul><ul><li>To give different perspective ...
Learning to Be More Creative: Mental Locks That Block Creativity <ul><li>Looking for the “right” answer. </li></ul><ul><li...
TEN MENTAL LOCKS ON CREATIVITY (continued) <ul><li>For Discussion:  Which of these mental locks typically stifle your own ...
Creativity: why promote it? <ul><li>Leads to more rigorous and critical  thinking  </li></ul><ul><li>Objectives are achiev...
Creative Process
A Model of Creativity
Stages Of Creativity <ul><li>Exploring: Questioning and challenging </li></ul><ul><li>Inventing: Making significant connec...
Phases of the Creative Process <ul><li>Preparation (Step One) </li></ul><ul><li>The individual learns about the problem. <...
Phases of the Creative Process <ul><li>Incubation (phase two) </li></ul><ul><li>In this stage, the prepared decision maker...
Phases of the Creative Process <ul><li>Illumination (phase three) </li></ul><ul><li>This is the instant of becoming aware ...
Phases of the Creative Process <ul><li>Verification (phase four) </li></ul><ul><li>In the final step the decision maker mu...
Enhancing creativity
How to develop your Creativity <ul><li>Tools for Developing Creativity  </li></ul><ul><li>- The Global Brain:  Internet, B...
How to develop your Creativity <ul><li>Tips on Enhancing Creativity  </li></ul><ul><li>- Always keep a notepad around to w...
How to develop your Creativity <ul><li>Tips on Enhancing Creativity (continued)  </li></ul><ul><li>-Always keep the comput...
How to develop your Creativity <ul><li>Tips on Enhancing Creativity (continued)  </li></ul><ul><li>-Newspapers and magazin...
Creativity Techniques <ul><li>Fluent and flexible thinking </li></ul><ul><li>Idea checklists  (Alex F Osborn) </li></ul><u...
Creativity Techniques (Contd.) <ul><li>Morphological (Fritz Zwicky) – 3 to the power 3 </li></ul><ul><li>Mind Mapping (Ton...
Techniques Creativity Stimulation <ul><li>Reverse Brain storming </li></ul><ul><li>Creative Overloading </li></ul><ul><li>...
Determinants of Organizational Creativity <ul><li>Five major organizational factors that enhance creativity in a work envi...
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Creativity

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Creativity

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  • Transcript of "Creativity"

    1. 1. <ul><ul><li>Creativity in Management </li></ul></ul>
    2. 2. Creativity <ul><li>What is Creativity? </li></ul><ul><ul><li>It is the reorganization of experience into new configurations. </li></ul></ul><ul><ul><li>A function of knowledge, imagination, and evaluation </li></ul></ul><ul><li>Three domains of creativity </li></ul><ul><ul><li>Art (ah!) as in beauty </li></ul></ul><ul><ul><li>Discovery (aha!) as in enlightenment. </li></ul></ul><ul><ul><li>Humor (haha!) as in joyful pleasure. </li></ul></ul>
    3. 3. Left Brain, Right Brain <ul><li>Nobel Prize-winning psychobiologist Roger Sperry showed that: </li></ul><ul><ul><li>Each hemisphere of the brain processed different types of information. </li></ul></ul><ul><ul><ul><li>Broadly put, the left brain is the objective, analytical, logical half of the brain, looking at information sequentially and focusing on individual parts rather than on the whole. </li></ul></ul></ul><ul><ul><ul><li>The right brain , on the other hand, is the subjective, intuitive, playful part of the brain; it looks at information in a more random fashion, seeing the whole rather than the parts. </li></ul></ul></ul>
    4. 4. Creativity and Innovation <ul><li>Innovation vs. creativity </li></ul><ul><ul><li>Creativity = the idea </li></ul></ul><ul><ul><li>Innovation = putting into place </li></ul></ul><ul><li>Innovation essential to establish and maintain competitive advantage </li></ul><ul><ul><li>New approaches </li></ul></ul><ul><ul><li>Options for adaptation </li></ul></ul>
    5. 5. Creative Personality <ul><li>An ability to generate large number of ideas </li></ul><ul><li>To give different perspective </li></ul><ul><li>Unusual Novel answer </li></ul><ul><li>Ability to handle ambiguity </li></ul><ul><li>Intellectual abilities </li></ul><ul><li>Adequate knowledge </li></ul><ul><li>Confidence </li></ul>
    6. 6. Learning to Be More Creative: Mental Locks That Block Creativity <ul><li>Looking for the “right” answer. </li></ul><ul><li>Always trying to be logical. </li></ul><ul><li>Strictly following the rules. </li></ul><ul><li>Insist on being practical. </li></ul><ul><li>Becoming too specialized. </li></ul><ul><li>Not wanting to look foolish. </li></ul><ul><li>Saying “I’m not creative. </li></ul><ul><li>Avoiding ambiguity. </li></ul>
    7. 7. TEN MENTAL LOCKS ON CREATIVITY (continued) <ul><li>For Discussion: Which of these mental locks typically stifle your own creativity? What can you do to avoid them? </li></ul>
    8. 8. Creativity: why promote it? <ul><li>Leads to more rigorous and critical thinking </li></ul><ul><li>Objectives are achieved more readily </li></ul><ul><li>Increases motivation, deep concentration and engagement </li></ul><ul><li>Improves relationships </li></ul><ul><li>Develops the talent of the individual </li></ul><ul><li>Develops skills for adult life – adaptability, coping with uncertainty and change </li></ul>
    9. 9. Creative Process
    10. 10. A Model of Creativity
    11. 11. Stages Of Creativity <ul><li>Exploring: Questioning and challenging </li></ul><ul><li>Inventing: Making significant connections </li></ul><ul><li>Selecting: Playing with ideas, keeping options open </li></ul><ul><li>Implementation: Applying learning in new ways and contexts </li></ul><ul><li>Evaluation: Evaluating ideas and actions </li></ul>
    12. 12. Phases of the Creative Process <ul><li>Preparation (Step One) </li></ul><ul><li>The individual learns about the problem. </li></ul><ul><li>This includes understanding the elements of the problem and how they relate to each other. </li></ul><ul><li>It may include looking at the problem from different perspectives or asking other people what they know or think about the problem. </li></ul>
    13. 13. Phases of the Creative Process <ul><li>Incubation (phase two) </li></ul><ul><li>In this stage, the prepared decision maker explores a multitude of different paths toward new alternatives. </li></ul><ul><ul><li>Production or generation of new alternatives </li></ul></ul>
    14. 14. Phases of the Creative Process <ul><li>Illumination (phase three) </li></ul><ul><li>This is the instant of becoming aware of a new candidate solution to a problem, that flash of insight when all the pieces come together, either spontaneously or as the result of careful study and work. </li></ul>
    15. 15. Phases of the Creative Process <ul><li>Verification (phase four) </li></ul><ul><li>In the final step the decision maker must verify that the candidate solution does in fact have merit. </li></ul>
    16. 16. Enhancing creativity
    17. 17. How to develop your Creativity <ul><li>Tools for Developing Creativity </li></ul><ul><li>- The Global Brain: Internet, Blog, Wikipdedia </li></ul><ul><li>- The Local Brain: Brain storming </li></ul><ul><li>- The Individual Brain: Eating, Drinking, Playing, Exercising, Sleeping </li></ul>
    18. 18. How to develop your Creativity <ul><li>Tips on Enhancing Creativity </li></ul><ul><li>- Always keep a notepad around to write down your thoughts. </li></ul><ul><li>Even at night, write down what one can remember from my dreams. </li></ul>
    19. 19. How to develop your Creativity <ul><li>Tips on Enhancing Creativity (continued) </li></ul><ul><li>-Always keep the computer handy so that you can enter more well-developed thoughts from your notepad. </li></ul><ul><li>-Whenever feasible, get on the Internet to do a search to find related ideas. </li></ul>
    20. 20. How to develop your Creativity <ul><li>Tips on Enhancing Creativity (continued) </li></ul><ul><li>-Newspapers and magazines offer important clues. </li></ul><ul><li>- To invent, you need a good imagination and a pile of junk. </li></ul>
    21. 21. Creativity Techniques <ul><li>Fluent and flexible thinking </li></ul><ul><li>Idea checklists (Alex F Osborn) </li></ul><ul><ul><li>(Add, Substract, Alter, Rearrange, Adapt, Magnify, Opposite, Minify, Other, Alternative) </li></ul></ul><ul><li>Brainstorming (Alex F Osborn) </li></ul><ul><li>Synectics (W J J Gordan) </li></ul><ul><li>Delphi Method </li></ul><ul><li>Six thinking Hats (Dr. Edward De Bono) </li></ul><ul><ul><li>White- Information; Green-Alternatives; Yellow – benefits; Black- Judgment; Red – Emotions; Blue-Control </li></ul></ul>
    22. 22. Creativity Techniques (Contd.) <ul><li>Morphological (Fritz Zwicky) – 3 to the power 3 </li></ul><ul><li>Mind Mapping (Tony Buzan) </li></ul><ul><li>Lateral thinking (Edward De Bono) </li></ul><ul><li>Guided Visualization </li></ul><ul><li>(Chris Musselwhite and Cheryl De Ciantis) </li></ul>
    23. 23. Techniques Creativity Stimulation <ul><li>Reverse Brain storming </li></ul><ul><li>Creative Overloading </li></ul><ul><li>Creative benchmarking </li></ul><ul><li>Creative thinking network </li></ul><ul><li>Stakeholder Council </li></ul><ul><li>Creative Scenario building </li></ul><ul><li>Exnovation </li></ul><ul><li>Creativity Training </li></ul>
    24. 24. Determinants of Organizational Creativity <ul><li>Five major organizational factors that enhance creativity in a work environment: </li></ul><ul><ul><ul><li>Organizational climate </li></ul></ul></ul><ul><ul><ul><li>Leadership style </li></ul></ul></ul><ul><ul><ul><li>Organizational culture </li></ul></ul></ul><ul><ul><ul><li>Resources and skills </li></ul></ul></ul><ul><ul><ul><li>The structure and systems of an organization </li></ul></ul></ul>
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