consumer behavior towards opinion Leadership.
Definition :- <ul><li>“  It is the process by which one person  influences the action or attitude of others, who may be op...
Medium for word of Mouth :- <ul><li>Verbal encounters </li></ul><ul><li>SMS  </li></ul><ul><li>emails  </li></ul><ul><li>w...
Types of Word of Mouth Marketing:- <ul><li>Buzz Marketing:   </li></ul><ul><li>Viral Marketing:   </li></ul><ul><li>Commun...
Unethical Word of Mouth Marketing Strategies:-   <ul><li>Stealth Marketing: </li></ul><ul><li>Shilling: </li></ul><ul><li>...
Word-of-mouth marketing :- <ul><li>Word of mouth generates sales in a cost-effective way. </li></ul><ul><li>People don't s...
Examples:- <ul><li>Doctors:- </li></ul><ul><li>Google:-  </li></ul>
<ul><li>Microsoft:-  </li></ul>
Planned and Current Use of WOM
What’s Preventing Businesses from Creating WOM Plans  ? <ul><li>No metrics in place to evaluate its effectiveness. </li></...
Few  Products Currently Marketed using WOM strategies:- <ul><li>Nokia Phones, Films, TV shows, Video Games, Albums:- </li>...
Conclusion:- <ul><li>WOM facilitative co creation of marketing messages will be the new standard of success. WOM marketing...
<ul><li>&quot;Everyone lives by selling something.&quot;   Human voice is Clear, honest and accurate communication. Use it...
Upcoming SlideShare
Loading in...5
×

Consumer behavior

1,093

Published on

Consumer behavior

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,093
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
59
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Consumer behavior

  1. 1. consumer behavior towards opinion Leadership.
  2. 2. Definition :- <ul><li>“ It is the process by which one person influences the action or attitude of others, who may be opinion seekers.” </li></ul><ul><li>Word of Mouth is … </li></ul><ul><li>The voice of the customer </li></ul><ul><li>A natural, genuine, honest process </li></ul><ul><li>People seeking advice from each other </li></ul><ul><li>Consumers talking about products, services, or brands they have experienced. </li></ul>
  3. 3. Medium for word of Mouth :- <ul><li>Verbal encounters </li></ul><ul><li>SMS </li></ul><ul><li>emails </li></ul><ul><li>web-based communication. occurring in blogs, chat session </li></ul><ul><li>VoIP communications </li></ul>
  4. 4. Types of Word of Mouth Marketing:- <ul><li>Buzz Marketing: </li></ul><ul><li>Viral Marketing: </li></ul><ul><li>Community Marketing: </li></ul><ul><li>Cause Marketing: </li></ul><ul><li>Referral Programs: </li></ul>
  5. 5. Unethical Word of Mouth Marketing Strategies:- <ul><li>Stealth Marketing: </li></ul><ul><li>Shilling: </li></ul><ul><li>Infiltration: </li></ul><ul><li>Spam : </li></ul><ul><li>Falsification: </li></ul>
  6. 6. Word-of-mouth marketing :- <ul><li>Word of mouth generates sales in a cost-effective way. </li></ul><ul><li>People don't spread the word for pay or favors — if they love your product, they'll do it for free. </li></ul><ul><li>Invite people to discuss your product or service through company blogs or other communication methods </li></ul>
  7. 7. Examples:- <ul><li>Doctors:- </li></ul><ul><li>Google:- </li></ul>
  8. 8. <ul><li>Microsoft:- </li></ul>
  9. 9. Planned and Current Use of WOM
  10. 10. What’s Preventing Businesses from Creating WOM Plans ? <ul><li>No metrics in place to evaluate its effectiveness. </li></ul><ul><li>How to integrate WOM into existing marketing efforts? </li></ul><ul><li>No staff experience. </li></ul><ul><li>Budget constrains. </li></ul>
  11. 11. Few Products Currently Marketed using WOM strategies:- <ul><li>Nokia Phones, Films, TV shows, Video Games, Albums:- </li></ul><ul><li>Softwares :- </li></ul><ul><li>Hair-care products:- </li></ul><ul><li>New jewelry line/brand:- </li></ul>
  12. 12. Conclusion:- <ul><li>WOM facilitative co creation of marketing messages will be the new standard of success. WOM marketing is changing the impact, reach and effectiveness of advertising by giving organizations access to information about customer needs. </li></ul><ul><li>Gone are the days when the silent consumer can’t communicate anything meaningful about themselves or their product, service or brand experiences. </li></ul>
  13. 13. <ul><li>&quot;Everyone lives by selling something.&quot; Human voice is Clear, honest and accurate communication. Use it for better marketing of products. </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×