“ It is the process by which one person influences the action or attitude of others, who may be opinion seekers.”
Word of Mouth is …
The voice of the customer
A natural, genuine, honest process
People seeking advice from each other
Consumers talking about products, services, or brands they have experienced.
Medium for word of Mouth :-
web-based communication. occurring in blogs, chat session
Types of Word of Mouth Marketing:-
Unethical Word of Mouth Marketing Strategies:-
Word-of-mouth marketing :-
Word of mouth generates sales in a cost-effective way.
People don't spread the word for pay or favors — if they love your product, they'll do it for free.
Invite people to discuss your product or service through company blogs or other communication methods
Planned and Current Use of WOM
What’s Preventing Businesses from Creating WOM Plans ?
No metrics in place to evaluate its effectiveness.
How to integrate WOM into existing marketing efforts?
No staff experience.
Few Products Currently Marketed using WOM strategies:-
Nokia Phones, Films, TV shows, Video Games, Albums:-
New jewelry line/brand:-
WOM facilitative co creation of marketing messages will be the new standard of success. WOM marketing is changing the impact, reach and effectiveness of advertising by giving organizations access to information about customer needs.
Gone are the days when the silent consumer can’t communicate anything meaningful about themselves or their product, service or brand experiences.
"Everyone lives by selling something." Human voice is Clear, honest and accurate communication. Use it for better marketing of products.