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how to Annalysis case study of marketing ppt mba

  1. 1. CASE STUDY OF MARKETING management 4/9/2013
  2. 2. Satish – The meatwalla FACTS: • Satish Sehalpal was an officer in the air force. He bolonged to administrative and special duties branch and had specialised in catering. • Sehajpal had studied hygine, nourishment, diet planning, quality assurance of food products, cooking and so on. • Life took a turn when Satish Sehajpal lost his father. Satish Sehajpal had to reluntantly leave the air force and settle in Hyderabad. 4/9/2013
  3. 3. The Industrialist • A Number of friends suggested that he set up a live-star eating place because of his background in catering. • M/s Bindu & Ganttum, exported meat to the middle East in ready-to-consume packages. Sehajpal studied the details and concluded that. • M/s Bindu & Ganttum had set up this industry from scatch. It had been consistently returning profits from the time it started commercial production. • The company had a turnover of approximately Rs 8 crore per annum, through the capacity of the processing plant and the abattoir was 12 tonnes of finished product per day. • The sale of the plant could be considered a distress sale to some extent since the owners, Bana and Girish were migrating to Canada to settle with their children. The owners would be happy to get the total price in their hand at one go. This would enable them to leave the country quickly. The sellers did not count payments by instalments. • Satish Sehajpal could afford to bye the plant from the assets left by his father. • The deal went through quickly and smoothly. Satish Sehajpal was happy at having become an industrialist ‘Satish Sehajpal,Industrialist’ sounded great However, his friend gave him the title ‘Satish: The Meatwalla’. This angered and in protest, he give up eating meat. 4/9/2013
  4. 4. The problems • The most difficult area of working was kickbacks, speed money, ‘tips’, etc. • There was the problem of purchasing proper inputs and organizing timely transportation. • Quality Control. • There was also the problem of exports being reduced or orders being cancelled altogether. 4/9/2013
  5. 5. Solution • The best solution for this problems is that importance is giving towards Indian market. • Main preference is giving towards middle and lower level people. • Mainly much giving concentration about quality with pricing. 4/9/2013
  6. 6. Justification • It can be justified the above solution ,that more concentration on middle and lower level speople is because when the segmentation is done in indian market it better go to the middle and lower income group people with suitable pricing policy. • In india the seller cannot expect rich cutomers who can buy at higher prices also • Concentration on indian market reduces cost of transportation and qulity can be maintained very well 4/9/2013
  7. 7. Conclusion • lastly it can be concluded that more concentration on national market than foreign market is more profitable. 4/9/2013
  8. 8. 4/9/2013 Be as smart as you can, but remember that it is always better to be wise than to be smart Thank you