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A study on perception of customers towards tata indica v2 project report mba marketig BEC DOMS BAGALKOT

A study on perception of customers towards tata indica v2 project report mba marketig BEC DOMS BAGALKOT

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A study on perception of customers towards tata indica v2 project report mba marketig A study on perception of customers towards tata indica v2 project report mba marketig Document Transcript

  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI CONTENTSChapter - I • Introduction • Literature review • Statement of the problem • Purpose of the study • Scope of the study • Objectives of the studyChapter – II • Organization profile • Organization chart • Sampling • Research design • Data collection methods • Measuring toolsChapter – III • Results and discussion with graphs and chart. • Summary, conclusion and a proposed action plan with resource requirement and projected benefits to the organization.Chapter – IV • Appendix • Questionnaires • Bibliography EXECUTIVE SUMMARY BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIOBJECTIVES OF THE STUDY: • To know the perception of customers towards Indica V2 Xeta car. • To know whether the customers are satisfied with the present features of the car. • Factors considered in selecting Indica V2 Xeta car. • To know the effective sources of awareness for the customers towards Indica V2 Xeta car. • To know the effectiveness of promotional activities done for Indica V2 Xeta car. • To seek suggestions and opinion from customers regarding the improvement of features of Indica V2 Xeta car.SCOPE OF THE STUDY:-  The study will help the company to know the perception of customers.  The company can find out the effectiveness of promotional activities done for Indica V2 Xeta car.  The study will help the company to make proper marketing strategy for their weaker areas.  The study covers the customers of Manickbag Automobiles owning passenger cars in Hubli city.LIMITATIONS OF THE STUDY:- BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Not single work is exception to the limitations every work has got its ownlimitations, so due to time constraint, my study confines only to Hubli city and it isnot possible to make extensive study. It is assumed that the sample selected representsentire population.RESEARCH METHODOLOGY:- Primary(field survey) Data source Secondary (Internet) Area of research Hubli Research Approach Survey Method Research Instrument- Questionnaire Sample Plan Personal Interview Sample Unit All existing and potential customers Sampling Method Stratified random sampling Sample Size 100 units Data Analysis: Analysis using SPSS software INTRODUCTION BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIIn this new area of highly competitive world, Globalization led the market to bemore competitive and innovative. As a result, there is greater demand foraggressive marketing in this sector. The concept of sellers market has graduallyshifted into buyer’s market.Few decades back a car was perceived to be luxury good a treated as a statussymbol. But we can observer the major shift from this perception. Now daysthe car is considered as a necessity good. Thanks to competitive world, jobrequirement, and changing trends. Much consideration is given not only theprice but also to the Mileage, Resale service, running cost, and safety. As aresult we see greater demand for diesel vehicles, and TATA INDICA is foundto be more effective diesel vehicle in its segment.Stiff market competition coupled with new and improved product line segments is theemerging trend. As a part of study curriculum for my MBA, it is quite appropriate tostudy the nature and quality of service provided by a car manufacturer through variousdealer’s service stations. My Marketing Research objective is to find out thereason “Why there is less demand for petrol version of Indica and how the salesand its awareness can be increased” BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI LITERATURE REVIEWThe world is full of stimuli. A stimulus is any unit of input affecting one or more ofthe five senses sight, smell, taste, touch, and hearing. The process by which we select,organizing interprets these stimuli into a meaningful and coherent picture is calledperception.In essence, perception is how we see the world around us and how we recognize thatwe need some help in making a purchase decision. People cannot perceive everystimulus in their environment. Therefore, they use selective exposure to notice andwhich to ignore. The importance of the concept of care and the actions that define itwere found to be critically important for a customers total satisfaction. Theimportance of the care phase in the total customer process was found to increase asthe customer relationship matures.Customer Perception Audits:Every time you lose a customer, there’s a reason why. Do you really know what yourcustomers think about your business, your offerings, or your service? Are they havinggood or bad experiences? Are you equipped with the insight you need to improvecustomer satisfaction and loyalty, and make the changes that matter? Entrepreneursare often too busy to really take the time to tap into what customers are reallythinking. But customers hold the key. They know what you need to do to dramaticallyincrease the value you deliver to them. Why keep this data a secret? Uncovering andunderstanding it will give you what you need to be the best, generate higher sales andreferrals and earn repeat business. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLISTATEMENT OF THE PROBLEM:-TATA Indica is the first car manufactured WHOLLY BY AN Indian firm. Initiallyafter its launch it had to face a lot of complaints and in February 2001 an improvedversion of the car was launched as TATA INDICA V2. The petrol version of TATAINDICA V2 XETA was introduced in January 2006 in north Karnataka, especially inHubli-Dharwad Region; Manickbag Automobiles is the only Dealer of TATAINDICA. The petrol version of TATA INDICA V2 XETA was unable to make aNiche for itself.After the preliminary data collection and interaction with Dealers and Customers, weframed our Sub-Marketing Problems to the above stated Market Research Problem as:“What is the impact of promotional activities on purchase of any Indica car?”“What are the factors used by customer while purchasing a car?”“What is the impact quality of product on the purchase?”“What is the impact of Pre and post purchase services offered to the Customers?”“What is the effect of Price on the Purchase decision?”By considering the above Marketing problem and sub-Marketing problems wecarried out market research work and tried to bring the best data by which wewill able to arrive at conclusions regarding the above problems and to give fewrecommendations to tackle the problem. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIPURPOSE OF THE STUDY:-The main purpose of the study is to understand the perception of customers towardsIndica V2 Xeta which will help the company to make proper marketing strategy torender good services and satisfy the needs of the customers. The study will help thecompany to make proper strategies and emphasize on their weaker areas.SCOPE OF THE STUDY:-  The study will help the company to know the perception of customers.  The company can find out the effectiveness of promotional activities done for Indica V2 Xeta car.  The study will help the company to make proper marketing strategy for their weaker areas.  The study covers the customers of Manickbag Automobiles owning passenger cars in Hubli city. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIOBJECTIVES OF THE STUDY:- • To know the perception of customers towards Indica V2 Xeta car. • To know whether the customers are satisfied with the present features of the car. • Factors considered in selecting Indica V2 Xeta car. • To know the effective sources of awareness for the customers towards Indica V2 Xeta car. • To know the effectiveness of promotional activities done for Indica V2 Xeta car. • To seek suggestions and opinion from customers regarding the improvement of features of Indica V2 Xeta car.LIMITATIONS OF THE STUDY:-. a. Because of time constraint, my study confines only to Hubli city and it is not possible to make extensive study. b. By busy schedule of the executives it is difficult to extract more information from them. c. Unwillingness of car owners and drivers has left us to make random conclusions. COMPANY PROFILETata Motors Limited is Indias largest automobile company, with revenues of Rs.24,000 corers (USD 5.5 billion) in 2005-06. It is the leader by far in commercialvehicles in each segment, and the second largest in the passenger vehicles market BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIwith winning products in the compact, midsize car and utility vehicle segments. Thecompany is the worlds fifth largest medium and heavy commercial vehiclemanufacturer.The companys 22,000 employees are guided by the vision to be “best in the mannerin which we operate best in the products we deliver and best in our value system andethics.”Established in 1945, Tata Motors presence indeed cuts across the length and breadthof India. Over 3.5 million Tata vehicles ply on Indian roads, since the first rolled outin 1954. The companys manufacturing base is spread across Jamshedpur, Pune andLucknow, supported by a nation-wide dealership, sales, services and spare partsnetwork comprising about 1,200 touch points.Tata Motors, the first company from Indias engineering sector to be listed in theNew York Stock Exchange (September 2004), has also emerged as a globalautomotive company. In 2004, it acquired the Daewoo Commercial VehiclesCompany, Koreas second largest truck maker. The rechristened Tata DaewooCommercial Vehicles Company has already begun to launch new products.In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanishbus and coach manufacturer, with an option to acquire the remaining stake as well.Hispanic’s presence is being expanded in other markets. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIThese acquisitions will further extend Tata Motors global footprint, establishedthrough exports since 1961. The companys commercial and passenger vehicles arealready being marketed in several countries in Europe, Africa, the Middle East,Australia, South East Asia and South Asia. It has assembly operations in Malaysia,Kenya, Bangladesh, Spain, Ukraine, Russia and Senegal. The foundation of the companys growth over the last 50 years is a deepunderstanding of economic stimuli and customer needs, and the ability to translatethem into customer-desired offerings through leading edge R&D.With 1,400 engineers and scientists, the companys Engineering Research Centre,established in 1966, has enabled pioneering technologies and products. It was TataMotors, which developed the first indigenously developed Light CommercialVehicle, Indias first Sports Utility Vehicle and, in 1998, the Tata Indica, Indias firstfully indigenous passenger car. Within two years of launch, Tata Indica becameIndias largest selling car in its segment.The pace of new product development has quickened. In 2005, Tata Motors createda new segment by launching the Tata Ace, Indias first indigenously developed mini-truck. The years to come will see the introduction of several other innovativevehicles, all rooted in emerging customer needs. R&D is also focusing onenvironment-friendly technologies in emissions and alternative fuels.Through its subsidiaries, the company is engaged in engineering and automotivesolutions, construction equipment manufacturing, automotive vehicle componentsmanufacturing and supply chain activities, machine tools and factory automation BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIsolutions, high-precision tooling and plastic and electronic components forautomotive and computer applications, and automotive retailing and serviceoperations.True to the tradition of the Tata Group, Tata Motors is committed in letter and spiritto Corporate Social Responsibility. It is a signatory to the United Nations GlobalCompact, and is engaged in community and social initiatives on human rights, laborand environment standards in compliance with the principles of the Global Compact.Simultaneously, it also plays an active role in community development, serving ruralcommunities adjacent to its manufacturing locations. With the foundation of its richheritage, Tata Motors today is etching a refulgent future.Ratan Tata Profile:Born: December 28, 1937Achievement: Honored with Padma Bhushan, one of the highest civilian awards in2000.Ratan Tata is presently the Chairman of Tata Sons, the holding company of the TataGroup. Ratan Naval Tata is also the Chairman of the major Tata companies such asTata Steel, Tata Motors, Tata Power, Tata Consultancy Services, Tata Tea, TataChemicals, Indian Hotels and Tata Teleservices. He has taken Tata Group to newheights and under his leadership Groups revenues have grown manifold. Ratan Tatawas born on December 28, 1937, in Bombay. He received a Bachelor of Sciencedegree in architecture from Cornell University in 1962. Ratan Tata had a short stintwith Jones and Emmons in Los Angeles, California, before returning to India in BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIlate1962. He joined the Tata Group and was assigned to various companies beforebeing appointed director-in-charge of The National Radio & Electronics Company(NELCO) in 1971. Ratan Tata was appointed Chairman of Tata Industries in 1981.He was assigned the task of transforming the company into a Group strategy think-tank, and a promoter of new ventures in high technology businesses.In 1991, Ratan Tata took over the Chairmanship from JRD Tata. Under him TataConsultancy Services went public and Tata Motors was listed in the New YorkStock Exchange. In 1998, Tata Motors came up with Tata Indica, the first trulyIndian car. The car was the brainchild of Ratan Tata.Ratan Tata was honored with Padma Bhushan, one of the highest civilian awards in2000. He was also conferred an honorary doctorate in business administration byOhio State University, an honorary doctorate in technology by the Asian Institute ofTechnology, Bangkok, and an honorary doctorate in science by the University ofWarwick.MILESTONES:It has been a long and accelerated journey for Tata Motors, Indias leading automobilemanufacturer. Some significant milestones in the companys journey towardsexcellence and leadership. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI2000 • First consignment of 160 Indicas shipped to Malta. • Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched. • Utility vehicles with Bharat 2 (Euro II) compliant engine launched.2001 • Indica V2 launched - 2nd generation Indica. • Launch of the Tata Safari EX • Indica V2 becomes Indias number one car in its segment. • Exits joint venture with Daimler Chrysler.2002 • Unveiling of the Tata Sedan at Auto Expo 2002. • Petrol version of Indica V2 launched. • 2,00,000th Indica rolled out. • Launch of the Tata Sumo+ Series • Launch of the Tata Indigo.2003 • Launch of the Tata Safari Limited Edition. • The Tata Indigo Station Wagon unveiled at the Geneva Motor Show. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI • On 29th July, J. R. D. Tatas birth anniversary, Tata Engineering becomes Tata Motors Limited.2004 • Tata Motors unveils new product range at Auto Expo 04. • New Tata Indica V2 launched • Tata Motors completes acquisition of Daewoo Commercial Vehicle Company • Tata LPT 909 EX launched • Tata Motors lists on the NYSE2005 • Tata Motors rolls out its 500,000 the Passenger Vehicle • Tata Motors wins JRD QV award for business excellence. • Tata Motors launches Indica V2 Turbo Diesel. • One millionth passenger car produced and sold • Inauguration of new factory at Jamshedpur for Novus • Launch of Novus range of medium trucks in Korea, by Tata Daewoo Commercial Vehicle Co. (TDCV)2006 • Tata Motors vehicle sales in India cross four million mark • Indica V2 Xeta launched BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI • Tata Motors first plant for small car to come up in West Bengal • Tata Motors extends CNG options on its hatchback and estate range • Tata Motors and Fiat Group announce three additional cooperation agreements.Awards: • Tata Motors chosen as Indias Most Trusted Brand in Cars... • Business today selects Mr. P.P. Kadle as Indias Best CFO in 2005... • Tata Motors is Commercial Vehicle Manufacturer of the Year... • Industry and Technology Award, 2002. • Advertising Awards... • Tata Engineering was conferred Bharat Gaurav Puraskar... • Best Value for Money Car of the Year - Tata Indigo CNBC Auto Car Auto Awards - 2... • National Award for R&D Efforts... • Best Company Award at Work skills Competition... • Prof. Vasant Rao Rolling Trophy for Value Engineering - 2002... • Tata Motors team wins The Runners up Position at The Asian Business Simulation C... • Tata Engineering - A Socially Responsible Corporate, says TERI... Management:Board of Directors BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIMr. Ratan N Tata (Chairman)Mr. N A SoonawalaDr. J J IraniMr. V R MehtaMr. R GopalakrishnanMr. Nusli N WadiaMr. S A NaikMr. S M PaliaMr. Ravi KantMr. P P KadleSenior Management: Mr. Ravi Kant Managing Director Mr. P P Kadle Executive Director (Finance and Corporate Affairs) BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Mr. A P Arya President (Heavy and Medium Commercial Vehicles) Mr. P M Telang President (Light and Small Commercial Vehicles) Sr. Vice President (Manufacturing and Commercial - Mr. Rajiv Dube Passenger Cars)Mr. C Ramakrishnan Vice-President (Chairmans Office Vice-President (Sales & Marketing - Commercial Vehicle Mr. Shyam Mani Business) Mr. K C Girotra Vice President (Lucknow Works & FBV) Mr. R S Thakur Vice President (Finance) Mr. M V Rajarao Vice President (Manufacturing) Mr. R K Ghosh Vice President (Customer Care-Commercial Vehicles) Mr. A I Rebello Chief (Tata Motor Finance) Vice President (Corporate Finance – Accounts and Mr. P Y Gurav Taxation) Dr S J Tambe Vice President (Human Resource) Mr. H K Sethna Company Secretary Mr. Debasis Ray Head - Corporate CommunicationsManufacturing:Tata Motors owes its leading position in the Indian automobile industry to its strongfocus on indigenization. This focus has driven the Company to set up world-classmanufacturing units with state-of-the-art technology. Every stage of productevolution-design, development, manufacturing, assembly and quality control, is BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIcarried out meticulously. Our manufacturing plants are situated at Jamshedpur in theEast, Pune in the West and Lucknow in the North. Jamshedpur:This was the first unit of the Company established in 1945 and is spread over an areaof 822 acres. It consists of 3 divisions - Truck, Engine (including the Gear Boxdivision) and Axle. The divestments in March 2000. Pune:The Pune unit is spread over 2 geographical regions- Pimpri and Chinchwad and has acombined area of around 510 acres. It was established in 1966 and has a ProductionEngineering Division. Lucknow:Established in 1991 and covering an area of 600 acres, the Lucknow Plant wasestablished to assemble Medium Commercial Vehicles (MCVs) to meet the demandin the Northern Indian market. In 1995, the unit started manufacturing bus. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIResearch & Development:Research provides the much-needed inspiration for the birth of new ideas, which inturn breathes new life into products. World-class automotive research anddevelopment are key factors that contribute to the leadership of the Company.Engineering Research Centre (ERC):The Research Centre at Jamshedpur regularly upgrades components and aggregates. Awell-equipped torture track enables rigorous and exhaustive testing of modificationsbefore they are used as regular fitments. The Engineering Research Centre in Punewas setup in 1966 and is among the finest in the country. It has been honored withtwo prestigious awards - The DSIR National Award for R&D Effort in Industry -1999 and National Award for Successful Commercialization of IndigenousTechnology by an Industrial Concern - 2000.LOCATION OF MANUFUFACTURING PLANTS:1 Jamshedpur2 Pimpri3 Chinchwad near Pune in Maharashtra.Associates: Over the years, Tata Motors has made substantial investments in building companies that add value, facilitate and support its diverse range of business activities. • Tata Technologies Ltd. (TTL) and its subsidiaries • Telco Construction Equipment Co. Ltd. (Telcon) BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI • HV Axles Ltd. (HVAL) • TAL Manufacturing Solutions Ltd. (TAL) • Concorde Motors (India) Ltd. (Concorde) [formerly known as Minicar (India) Ltd.] • Tata Motors Insurance Services Ltd. (TMISL) [formerly known as Concorde Motors Ltd.]COLLABORATION:The company has technical tie up with The Institute of development inAutomotive Engineering, Italy. (For assistance in small car body design andstyling)] 1. Le Moteur Modern, France. (For the development of diesel and petrol engine for passenger car)Training:At Tata Motors, employees are invaluable assets and their career and personalgrowth are of prime concern to the Company.Tata Motors provides a congenial atmosphere to work, learn and grow. TheCompany conducts various programmes to train their staff in the latest and the besttechnology and management practices. The Company through its in-house vocationaltraining and apprenticeship programmes trains the technicians at Tata Motors.Numerous talented BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Youngsters, honed by such rigorous programmes, have received numerous National Best Apprentice Awards - the highest accolade for excellence in skills, in India.Tata Motors expansion projects offer numerous growth opportunities. Structuredtraining programmes, rotational assignments and cross-functional mobility allowemployees to grow. Movement across functions is encouraged to help employeesdevelop a wider perspective and gain expertise in manifold functions.Corporate Social Responsibility:Green Matters Tata Motors, a Company that cares about the future... True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on labour and environment standards in compliance with the principles of the Global Compact. In accordance with this, it plays an active role in community development, serving rural communities around its manufacturing locations. Tata Motors believes in technology for tomorrow. Our products stand testimony to this. Our annual expenditure on R&D is approximately 2% of our turnover. We have also set up two in-house Engineering Research Centers that house Indias only Certified Crash Test Facility. We ensure that our products are environmentally BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLISound in a variety of ways. These include reducing hazardous materials in vehiclecomponents, developing extended life lubricants, fluids and using ozone-friendlyrefrigerants. Tata Motors has been making conscious effort in the implementation ofseveral environmentally sensitive technologies in manufacturing processes. TheCompany uses some of the worlds most advanced equipment for emission checkand control.Tata Motors concern is manifested by a dual approach -1) Reduction of environmental pollution and regular pollution control drives2) Restoration of ecological balance.Our endeavors towards environment protection are soil and water conservationprogrammes and extensive tree plantation drives. Tata Motors is committed torestoring and preserving environmental balance, by reducing waste and pollutants,conserving resources and recycling materials.Reducing Pollution:Tata Motors has been at the forefront of the Indian automobile industrys anti-pollution efforts by introducing cleaner engines. It is the first Indian Company tointroduce vehicles with Euro norms well ahead of the mandated dates. TataMotors joint venture with Cummins Engine Company, USA, in 1992, was apioneering effort to introduce emission control technology for India. Over the years,Tata Motors has also made investments in setting up of an advanced emission-testing laboratory. With the intention of protecting the environment, Tata Motorshas upgraded the performance of its entire range of four and six cylinder engines to BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Meet international emission standards. This has been accomplished with the help of world-renowned engine consultants like Ricardo and AVL. These engines are used in Tata Motors vehicles in the Indian market, as well as in over 70 export markets.Tata Motors is constantly working towards developing alternative fuel enginetechnologies. It has manufactured CNG version of buses and followed it up with aCNG version of its passenger car, the Indica Restoring Ecological Balance: Tata Motors has set up effluent treatment facilities in its plants, to avoid release of polluted water into the ecosystem. In Pune, the treated water is conserved in lakes attracting various species of birds from around the world thus turning the space into a green belt. Tree plantation programmes involving villagers and Tata Motors employees, have turned acres of barren village green. Tata Motors has planted as many as 80,000 trees in the works and the township and more than 2.4 million trees have been planted in Jamshedpur region. Over half a million trees have been planted in the Poona region. Tata Motors has directed all its suppliers to package their products in alternate material instead of wood. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI INTRODUCTION TO MANICKBAGSERVICES OF MANICKBAG: Manickbag is exclusive showroom for TATA Motors situated at VidyanagarHubli which is covering 6 districts namely Bagalkot, Bijapur, Dharwad, Gadag,Belgaum and Haveri. It is having small showrooms at Ankola and Bijapur to cover those areas, whichare working under the guidance of Manickbag the main branch. It uses promotionalactivities such as periodical advertisement, Offers Insurance, Road Shows,Demonstration. Sales executives are playing important role in attaining the enquires of theircustomers, the present enquiry a purchasing ratio of customer is 3:1. Since Manickbag is the only big showroom the promotional activities conductedare not reaching effectively to customers of other districts, it show that most of theirsales are in and around Dharwad district simultaneously it is loosing customers inother districts. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIPRESENT BUSINESS THEY ARE IN:Hindustan petroleum Since 1950Simpson Since 1951Mico Since 1956Kirloskar Bearings Since 1975TVS Motors Since 1979Sesa Goa Pig Iron Cike & Coal Since 1990Tata Motors Since 1992BRANCHES OF MANICKBAG:Head Office : Hubli.Branch : • Belgaum, • Bijapur. • Ankola. • Gulbarga.Service Setup: • Bagalkot • Bidar • Chikodi BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIMAN POWER: • Workers 528 • Staff 320 • Service 200The group was converted in to private limited on 1st April 2002ACHEVEMENTS: • Best Dealership Award from TELCO. • Best Dealership Award form MICO. • Best Dealership Award from TVS.ACTIVITIES: 1. Sales of Tata motors Cars. 2. Service/Repair of all range of Tata Cars. 3. Sales of Tata Cars Spares Parts.ADRESS FOR CONTACT:Manickbag Auto Mobiles Pvt Ltd,.Unit of Tata Motors Ltd.Vidhyanagar, P.B.Road.Hubli-580031Tel: (0836) 2374535 / 2372486 / 5251039 Fax: 0836-2374069.E-mail: salespcdh@manikbag.com BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIINFRASTRUCTURE AVAILABLE IN PARTICULAR:Cover Area 1 AcreOpen Area 4500 Sq ftNo. Of Bays More then 50No. Of Operational Bays 12No. Of PDI (Pre-Delivery inspection Bay) 02No Of Bays for Accidental Repairs 12Bays (Parking Area) 4 AcresNo. Of Trained Mechanics 125No. Of Trained Supervisors 06THERE ARE TWO MAIN DIVISIONS IN THE FIRM. THOSE ARE: • Commercial Vehicle Division • Passenger Vehicle DivisionDEPARTMENT PROFILE:There are mainly four departments in Manickbag Auto mobiles Pvt Ltd. They are 1. Sales Department. 2. Service Department. 3. Spares Department. 4. Accounts Department. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI1. SALES DEPARTMENT: Sales department is headed by the sales Manager Mr. Wilson A.M. under him.Show in Charge Mr. Salikoppa.Assistant Sales Manager Mr. Anand Barimani.istant Sales Manager Mr. Karikatti.Finance Executive Mr. Ravi Shetty.Sales Executive Mr. Ritesh Shetty.Sales Executive Mr. Anil Hitalmani.Sales Executive Mr. G.N.Kulkarni.Customer Care Executive Miss Savita.2. SERVICE DEPARTMENT: Mr. Mahaveer Angadi heads Service Department and under his guidanceService Advisor Mr. Sunil AmingadService Advisor Mr. Sunil IraddiService Advisor Mr. Sham Shuddin.PDI in Charge Mr. Kalappa.Customer care executive Miss Rajeshwari.Denting and Painting in charge Mr. Vinod.3. SPARES DEPARTMENT:Mr. Kishore. Kurthkoti Heads it under his guidance:Mr. G.M. Hedge BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIMr. Akbar.Mr. Vinayak.4. ACCOUNTS DEPARTMENT:Mr. Shindey maintains all the recordsVARIOUS FACILITIES AVAILABLE AT MANICKBAG AUTOMOBILESLTD: Good infrastructure qualified and trained manpower, state of the art diagnosticequipments and innovative ideas were key elements in making ManickbagAutomobiles a successful operation ASO.FACILITIES AVAILABLE:SL. No Facilities & System Availability01 Good infrastructure YES02 Trained Man power YES03 Computerized Engine Analysis YES04 Computerized Wheel Aligner YES05 Computerized Wheel Balancer YES06 Pneumatic Lines and Tools YES07 Standby Vehicle for customers YES08 Service Promotional Activity YES09 Feedback Card Analysis YES10 Customer Complaint Handling YES11 Customer care Management YES12 Quick Repair Facility YES COMPETITORSThe main competitors for Manickbag Automobiles are: 1. RNS Motors, Hubli 2. Bellad Motors, Hubli. 3. Javali Motors, Hubli. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI SWOT ANALYSISSTRENGTHS:1) Tata company achievements (Indica) and others.2) The most economical car in this segment.3) The company is well established.4) The decisions taken by them are quick and effective when concerned to changes in market.5) Presence of effective communication between company and dealers is one of the important strength.6) The company is technically well efficient with various modern technologies, which helps the company to face any challenge either from internal or external factors.7) The company has high goodwill in the market for their quality products.MANICKBAG AUTOMOBILES STRENGHTS:1) The customers can ask test drive.2) The customers are attended as soon as as they come.3) They have their own finance.4) The dealers have high goodwill in the market for their service.5) Presence of effective flow of communication between the departments of Manickbag is the greatest strength, which ensures smooth flow of operations.WEAKNESS: 1) Tough competition from other companies 2) The dealers prefer experience rather than talent for higher post. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI 3) Difficulty in marketing Petrol cars as it is set in minds of public that Tata is for diesel vehicles.OPPORTUNITIES: Can capture rural areas when they are going to launch their new vehicle. The dealers can go for diversification. The dealers can conduct exchange promotional activities to increase its sales. Potential marker in low-income group and rural areas.THREATS: Ever changing market trends. Competition from other models. Globalization and privatization Any sudden change in Government policy may affect the sales. New incentive from competitors like price and quality. Change in market that is from seller’s market to buyers market. ORGANIZATION STRUCTURE PVD MANAGING PARTNERAccount Sales Spares Account Service BABASAB PATIL Sales Manager Store Manager Administration Manager Service Staff Manager Executive Keeper Staff Service ASM Supervisor Cashier Biller Supervisors Mechanics Works I/C Advisor
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLISAMPLING:Sample plan to know the customers perception towards Indica V2 Xeta in this projectis through personal interview.SAMPLE UNIT: BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLII have taken the customers of Manickbag Automobiles who own an Indica V2 Xetacar.SAMPLING METHOD:I have used Non- probability sampling i.e. Stratified Random Sampling.Sample size for this project is 100 customers who are car owners.RESEARCH DESIGN:• In this research design of this project the study was conducted by the survey method.• Taking sample of 100 customers owning passenger cars by commencing sampling using the research instrument as the questionnaire.• Personal interview is considered as the sample plan.• For this project area of research is Hubli City.DATA COLLECTION METHOD:I have collected the data from the following sources:A. PRIMARY DATA:  The data collected from the company persons. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI  Pamplets, Brouchers. THE PRODUCTS ARE:  Questionnaires.Tata SafariTata Sumo B. SECONDRY DATA:Tata Sierra  Interviewing with the owners of carsTata Estate  InternetTata Spacio  Magazines, Catalogues, etc.Tata Indica MEASURING TOOLS: VARIETIES OF INDICA V2 For preparing this project I have considered questionnaire as measuring tool for TATA INDICA V2 DIESELDL E[N AC]collecting the data.DEL [with AC]DLS [AC with ST]DLG [Semi deluxe]DLX [fully loaded]INDICAB [Taxi purpose] TATA INDICA V2 XETA PETORLA LI [Mech St]LEI [AC with MS]LSI [AC with power ST]LGI [Cent Locking] BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Product Profile:Indica V2 Xeta:The new Indica V2 Xeta. Its extra Efficiency Torque Advantage petrol engine delivers12.4 kgm torques, for a smoother and more responsive drive. With instant pick up andfewer gear changes in stop-start city traffic.A new and refined version of Indica called Indica V2 Xeta. Introduced in the localmarket by Sipradi Trading Private Limited (STPL) - the authorized dealers of TataMotors for Nepal - Xeta is an abbreviation for extra Efficient Torque Advantageengine.Available in five different colors, including lagoon blue, palm green and salsa red,Indica V2 Xeta comes in five different models, namely, GL, GLE, GLF, GLG andGLX.Step into the Xeta:Tata Indica V2 Xeta is the latest model from Tata Motors. Equipped with 475 SIMulti Point Fuel Injection System with 32-bit microprocessor, Xetas 1.4 liter extrafuel Efficient Torque Advantage (XETA) petrol engine delivers an impressivemileage of 14 kmpl.TATA Motors focus has rightfully been centered on the diesel version of its small carthe Indica V2. Most of the cars it sells continue to be diesel powered, though petrolengine variants have also been available all along. The technology for the Indicaspetrol engine originally came from Le Moto Modern of France, but the engine has BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIseen considerable refinement since. Yet, two factors must have hampered higher salesvolumes for the Indica and the Indigo petrol variants.Tata Motors relative lack of experience with petrol compared to other small-carmanufacturers with established credentials in this segment, and the fact that the `bigand powerful tag is not necessarily a positive attribute for a petrol car in theexcessively fuel-efficiency conscious small-car segment.The recently re-launched petrol version, the Indica XETA, could fit the bill, as thechanges to the cars `heart seem to be capable of offering better fuel efficiency.Uniqueness:The changes to the new Indica V2 XETA (acronym for extra fuel Efficient, TorqueAdvantage) are really only in the engine department, though the new beige interiortheme also does add a bit of a premium quality to the car. TataMotors reason for taking up the 1.4 liter petrol engine was clearly to improve its fuelefficiency ranking.The Indica V2s engine handicap came not just from the fact that it was the biggest inthe small-car segment. The new XETA engines improved refinement is easilyrecognizable. A reduction in noise and vibration levels is a bonus, coming with thechanges that were primarily targeted at improving the engines fuel efficiency.The engines pistons and rings have also been re-engineered to reduce the weight andwidth of the ring to achieve a lowering of friction, which will also enable a loweringof fuel consumption in the long run. In addition, a new two-part aluminum oil sump BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIand plastic timing covers have been incorporated to improve the XETAs NVH (noise,vibration and harshness) packaging.Fuel efficiency of the new XETA should be better than its predecessor by up to 15-20per cent. Expect mileage numbers of 10-12 kmpl in city driving conditions.The new XETA has the potential to change the Indicas image of being a guzzler. Butfinish quality and reliability will still be issues that Tata Motors will have to tackle tobe considered equal amongst the petrol-driven hatches in the market. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIRESULTS AND DISCUSSION WITH GRAPHS AND CHARTS: BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI 1) Do you own a car? Table-3.1 Frequency Percent Valid Cumulative Percent Percent Valid Yes 100 100.0 100.0 100.0 The information presented in table3.1 reveals that: ⇒ Almost all respondents are owning a car. The same information is presented in the form of diagrammatically as follows:- Diagram-3.1 120 100 100 80 60 40Percent 20 0 Yes 2) Are you aware of Tata Indica V2 Xeta (Petrol car)? BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Table-3.2 Frequency Percent Valid Percent Cumulative Percent Vali Yes 74 74.0 74.0 74.0 d No 26 26.0 26.0 100.0 Total 100 100.0 100.0 The information presented in table3.2 reveals that: ⇒ 74% of the respondents are aware of Tata Indica V2 Xeta (Petrol car). ⇒ While 26% of them are not aware of it. The same information is presented in the form of diagrammatically as follows: Diagram-3.2 80 74 60 40 26 20 Percent 0 Yes No3) How did you come to know about this car? Table-3.3 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Frequency Percent Valid Percent Cumulative Percent Vali Friends 41 41.0 41.0 41.0 d Newspaper 22 22.0 22.0 63.0 Television 9 9.0 9.0 72.0 Magazine 17 17.0 17.0 89.0 Hoardings 7 7.0 7.0 96.0 Internet 4 4.0 4.0 100.0 Total 100 100.0 100.0The information presented in table- 3.3 reveals that: ⇒ 41% of the respondents have come to know about Tata Indica V2 Xeta car through their friends and 22% of them through newspaper. ⇒ Nearly 9% of them from television and 17% of them from magazines. ⇒ While 7% from hoardings and 4% from internet.The same information is presented in the form of diagrammatically as follows: BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Diagram-3.3 50 40 41 30 20 22 17 10 Percent 9 7 4 0 Friends New spaper Television Magazine Hoardings Internet4) Which companys car do you prefer while buying a car? Table-3.4 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Frequency Percent Valid Cumulative Percent PercentValid Tata Motors 37 37.0 37.0 37.0 MUL 21 21.0 21.0 58.0 Hyundai 10 10.0 10.0 68.0 Toyota 11 11.0 11.0 79.0 G.M. 9 9.0 9.0 88.0 Honda 12 12.0 12.0 100.0 Total 100 100.0 100.0 The information presented in table3.4 reveals that: ⇒ 37% of the respondents prefer to buy a car from Tata Motors and 21% of them from Maruti. ⇒ 10% of the respondents prefer to buy a car from Hyundai and 11% of them from Toyota. ⇒ While 9% of them prefer General Motors and 12% of them for Honda. The same information is presented in the form of diagrammatically as follows: BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Diagram-3.4 40 37 30 20 21 12 10 11 10 9 Percent 0 Tata Motors MUL Hyundai Toyota G.M. Honda5) What are the features that attracted you to buy Tata Indica V2 Xeta (Petrol car)? Table-3.5 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Frequency Percent Valid Cumulative Percent Percent Valid Mileage 15 15.0 15.0 15.0 Price 25 25.0 25.0 40.0 Comfort 14 14.0 14.0 54.0 Safety 5 5.0 5.0 59.0 Aesthetics 7 7.0 7.0 66.0 Maintenance 21 21.0 21.0 87.0 Brand name 13 13.0 13.0 100.0 Total 100 100.0 100.0The information presented in table3.5 reveals that: ⇒ 15% of the respondents are attracted by Mileage to buy Tata Indica V2 Xeta car and 25% of them for Price. ⇒ 14% of them are attracted for comfort, 5% for safety and 7% of them for aesthetics. ⇒ While 21% of the respondents are attracted for maintenance and 13% of them for Brand Name. The same information is presented in the form of diagrammatically as follows: BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Diagram-3.5 30 25 20 21 15 14 13 10 7 Percent 5 0 Mileage Comfort Aesthetics Brand name Price Safety Maintenance6) Source of finance for purchase of Tata Indica V2 Xeta (Petrol car)? Table-3.6 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Frequenc Percent Valid Cumulative y Percent Percent Valid Cash 21 21.0 21.0 21.0 Employee 32 32.0 32.0 53.0 finance Private finance 28 28.0 28.0 81.0 Bank finance 19 19.0 19.0 100.0 Total 100 100.0 100.0 The information presented in table3.6 reveals that: ⇒ 21% of the respondents have purchased Tata Indica V2 Xeta car through cash and 32% of them through Employee finance. ⇒ While 28% of them have purchased this car through Private finance and 19% of them through Bank finance. The same information is presented in the form of diagrammatically as follows: Diagram-3.6 40 32 30 28 20 21 19 10 Percent 0 Cash Private f inance Employee f inance Bank f inance7) Availability of parts for major repairs of Tata Indica V2 Xeta (Petrol car)? Table-3.7 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Frequency Percent Valid Cumulative Percent Percent Valid Easily available 33 33.0 33.0 33.0 Available 52 52.0 52.0 85.0 Not available 15 15.0 15.0 100.0 Total 100 100.0 100.0 The information presented in table3.7 reveals that: ⇒ 33% of the respondents are in favor that parts for major repairs are easily available ⇒ Nearly 52% of them are in favor that major parts are available. ⇒ While remaining 15% of them are in favor that major parts are not available. The same information is presented in the form of diagrammatically as follows: Diagram-3.7 60 50 52 40 33 30 20 15 Percent 10 0 Easily available Available Not available8) What is your experience about Tata Indica V2 Xeta (Petrol car)? BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Table-3.8 Frequency Percent Valid Cumulative Percent PercentValid Very Good 19 19.0 19.0 19.0 Good 43 43.0 43.0 62.0 Neither Good/ 11 11.0 11.0 73.0 Bad Bad 17 17.0 17.0 90.0 Very Bad 10 10.0 10.0 100.0 Total 100 100.0 100.0The information presented in table3.8 reveals that: ⇒ 19% of the respondents are in favor of very good satisfaction from Indica V2 Xeta car, 43% of them are in favor of good satisfaction and from the analysis 11% of them are in favor of neither good/bad. ⇒ While 17% of them are in favor of bad satisfaction and remaining 10% in favor of very bad satisfaction BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIThe same information is presented in the form of diagrammatically as follows: Diagram-3.8 50 43 40 30 20 19 17 10 11 10 Percent 0 Very Good Good Neither Good/Bad Bad Very Bad9) Indica V2 Xeta car is fit for rough roads? BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Table-3.9 Frequency Percent Valid Cumulative Percent PercentValid Strongly Agree 9 9.0 9.0 9.0 Agree 39 39.0 39.0 48.0 Neither Agree/Dis- 16 16.0 16.0 64.0 Agree Dis-Agree 27 27.0 27.0 91.0 Strongly Dis- 9 9.0 9.0 100.0 Agree Total 100 100.0 100.0The information presented in table3.9 reveals that: ⇒ 9% of the respondents have strongly agree that Tata Indica V2 Xeta car is fit for rough roads, 39% of them have agree and from the analysis 16% of them have neither agree/dis-agree. ⇒ Nearly 27% of them have dis-agreed and remaining 9% have strongly dis-agreed for Indica V2 Xeta is not fit for rough roads. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIThe same information is presented in the form of diagrammatically as follows: Diagram-3.9 50 40 39 30 27 20 16 10 Percent 9 9 0 Strongly Agree Neither Agree/Dis-Ag Strongly Dis-Agree Agree Dis-Agree10) I am satisfied with respect to mileage of Tata Indica V2 Xeta (Petrol car)? BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Table-3.10 Frequency Perce Valid Cumulative nt Percent Percent Valid Strongly satisfied 9 9.0 9.0 9.0 Satisfied 29 29.0 29.0 38.0 Neither satisfied/Dis- 13 13.0 13.0 51.0 satisfied Dis Satisfied 38 38.0 38.0 89.0 Strongly Dis-Satisfied 11 11.0 11.0 100.0 Total 100 100.0 100.0 The information presented in table3.10 reveals that: ⇒ 9% of the respondents are strongly satisfied with the mileage of Tata Indica V2 Xeta car, 29% of the respondents are satisfied and from the analysis 13% of them are neither satisfied/dis-satisfied. ⇒ Nearly 38% of the respondents are dis-satisfied with the mileage and remaining 11% of them are strongly dis-satisfied.The same information is presented in the form of diagrammatically as follows: BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Diagram-3.10 40 38 30 29 20 13 10 11 9 Percent 0 Strongly satisf ied Neither satisfied/Di Strongly Dis-Satisf i Satisf ied Dis Satisf ied11) What do you feel about the price of Tata Indica V2 Xeta (Petrol car)? Table-3.11 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Frequency Percent Valid Cumulative Percent Percent Valid Very 12 12.0 12.0 12.0 High High 21 21.0 21.0 33.0 Competiti 18 18.0 18.0 51.0 ve Low 35 35.0 35.0 86.0 Very Low 14 14.0 14.0 100.0 Total 100 100.0 100.0 The information presented in table3.11 reveals that: ⇒ 12% of the respondents are in favor of Very High price of Tata Indica V2 Xeta car and 21% of them in favor of High price. ⇒ Nearly 18% of them are in favor of Competitive price of Indica V2 Xeta. ⇒ While 35% of them are in favor of Low price of Indica V2 Xeta car and 14% of them in favor of very low price.The same information is presented in the form of diagrammatically as follows: BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Diagram-3.11 40 35 30 20 21 18 14 12 10 Percent 0 Very High High Competitive Low Very Low12) Do you agree that Tata Indica V2 Xeta (Petrol car) is comfortable while driving? Table-3.12 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Frequency Percent Valid Cumulative Percent Percent ValidStrongly Agree 17 17.0 17.0 17.0 Agree 31 31.0 31.0 48.0 Neither Agree/Dis- 15 15.0 15.0 63.0 Agree Dis-Agree 28 28.0 28.0 91.0 Strongly Dis-Agree 9 9.0 9.0 100.0 Total 100 100.0 100.0 The information presented in table3.12 reveals that: ⇒ 17% of the respondents have strongly agree that Tata Indica V2 Xeta car is comfortable while driving, 31% of them have agree and from the analysis 15% of them have neither agree/dis-agree. ⇒ Nearly 28% of them have dis-agreed and remaining 9% have strongly dis-agreed about comfortable.The same information is presented in the form of diagrammatically as follows: BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Diagram-3.12 40 30 31 28 20 17 15 10 9 Percent 0 Strongly Agree Neither Agree/Dis-Ag Strongly Dis-Agree Agree Dis-Agree13) Whether Tata Indica V2 Xeta (Petrol car) have lived up to your Expectations? Table-3.13 Frequency Percent Valid Cumulative Percent Percent BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Valid Strongly Agree 13 13.0 13.0 13.0 Agree 36 36.0 36.0 49.0 Neither 16 16.0 16.0 65.0 Agree/Dis-Agree Dis-Agree 24 24.0 24.0 89.0 Strongly Dis- 11 11.0 11.0 100.0 Agree Total 100 100.0 100.0 The information presented in table3.13 reveals that: ⇒ 13% of the respondents have strongly agreed that Tata Indica V2 Xeta has lived up to their expectations, 36% of them have agreed and from the analysis 16% of them have neither agree/dis-agree. ⇒ Nearly 24% of them have dis-agreed and remaining 11% have strongly dis-agreed that Indica Xeta car has not lived up to their expectations.The same information is presented in the form of diagrammatically as follows: Diagram-3.13 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI 40 36 30 24 20 16 13 10 11 Percent 0 Strongly Agree Neither Agree/Dis-Ag Strongly Dis-Agree Agree Dis-Agree14) Are you satisfied with present features of Tata Indica V2 Xeta (Petrol car)? Table-3.14 Frequency Percent Valid Cumulative Percent Percent BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Valid Completely Satisfied 16 16.0 16.0 16.0 Satisfied 38 38.0 38.0 54.0 Neither Satisfied/Dis- 13 13.0 13.0 67.0 Satisfied Dis-Satisfied 23 23.0 23.0 90.0 Completely Dis- 10 10.0 10.0 100.0 Satisfied Total 100 100.0 100.0 The information presented in table3.14 reveals that: ⇒ 16% of the respondents are completely satisfied with present features of Tata Indica V2 Xeta car, 38% of the respondents are satisfied and from the analysis 13% of them are neither satisfied/dis-satisfied. ⇒ Nearly 23% of them are dis-satisfied and remaining 10% of them are completely dis-satisfied.The same information is presented in the form of diagrammatically as follows: Diagram-3.14 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI 40 38 30 23 20 16 13 10 10 Percent 0 Completely Satisf ied Neither Satisf ied/Di Completely Dis-Satis Satisf ied Dis-Satisfied15) Are you satisfied with the schemes and sales promotion activities of Tata Indica V2 Xeta (Petrol car)? Tabe-3.15 Frequency Percent Valid Cumulative Percent Percent BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Vali Completely Satisfied 18 18.0 18.0 18.0d Satisfied 36 36.0 36.0 54.0 Neither Satisfied/Dis- 16 16.0 16.0 70.0 Satisfied Dis-Satisfied 21 21.0 21.0 91.0 Completely Dis-Satisfied 9 9.0 9.0 100.0 Total 100 100.0 100.0The information presented in table3.15 reveals that: ⇒ 18% of the respondents are completely satisfied with the schemes and sales promotion activities of Tata Indica V2 Xeta car, 36% of the respondents are satisfied and from the analysis 16% of them are neither satisfied/dis-satisfied. ⇒ Nearly 21% of them are dis-satisfied and remaining 9% of them are completely dis-satisfied.The same information is presented in the form of diagrammatically as follows: Diagram-3.15 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI 40 36 30 20 21 18 16 10 9 Percent 0 Completely Satisfied Neither Satisfied/Di Completely Dis-Satis Satisfied Dis-Satisfied16) Do you recommend others to buy this car? Table-3.16 Frequency Percent Valid Cumulative Percent Percent Valid Yes 73 73.0 73.0 73.0 No 27 27.0 27.0 100.0 BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Total 100 100.0 100.0 The information presented in table3.16 reveals that: ⇒ 73% of the respondents are in favor of recommending others to buy Tata Indica V2 Xeta car. ⇒ While remaining 27% of them are not in favor of recommending to others. The same information is presented in the form of diagrammatically as follows: Diagram-3.16 80 73 60 40 27 20 Percent 0 Yes No CONCLUSIONLess than anticipated growth in the face of intensifying competition and rising costscan hardly be expected to get the company foaming. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Tata Motors is a well known Automobile manufacturing company in theIndian scenario and it is the leader with monopoly position in Diesel version cars andwith these achievements they have entered into petrol version cars with Tata IndicaV2 Xeta car. By seeing the observations most of the customers are having positiveperception towards Tata Indica V2 Xeta car and are satisfied with its features such asChild safety locks on rear door, Light intensity control etc. As Tata Motors is wellknown for its Diesel cars, so this car is also progressing continuously in Petroldivision as a new car of Tata motors to compete with other Petrol version carcompanies. SUGGESTIONS  As 49% of the respondents have Dis- Satisfied with mileage, therefore the company should work on improving the mileage. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI  As 36% of the respondents have Dis-Agreed that Indica V2 Xeta car is fit for rough roads, so the ground clearance of the vehicle should be increased to suit the Indian roads.  47% of the respondents have complained that bonnet of the car is very tall (Aero dynamic), thus the company should reduce the shape of the bonnet.  The firm should tap the un-tapped locations & market. This will help them in increasing the business. Rural places are advised.  The brand awareness campaigns should be conducted. The firm should work on its Advertisements through local Medias.  Mobile test drive centers can be set up through-out Hubli Dharwad city.  There should be effective customer follow-up for those who come for test drive. BENEFITS OF THE PROJECT• The study will help the company to know the performance of Tata Indica V2 Xeta car. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI• The company will come to know the most effective media t create awareness level in Hubli city.• It will help the company to make effective advertisements to increase the awareness of Indica V2 Xeta car.• The company will come to know how customers have perceived their Indica V2 Xeta car.• It will help the company to predict their future sales of this car. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI QuestionnaireDear Sir/Madam,1. Do you own a car? Yes No BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI2. Are you aware of Tata Indica V2 Xeta (Petrol car)? Yes No If No go to Q.No: 43. How did you come to know about this car? Friends Newspaper Television Magazine Hoardings Internet Any other, specify: ____________4. Which company’s car do you prefer while buying a car? Tata Motors MUL Hyundai Fiat Toyota G.M. Honda Ford If any other, specify: __________5. What are the features that attracted you to buy Tata Indica V2 Xeta (Petrolcar)? Mileage Price Comfort Safety Aesthetics Maintenance Brand name Others, specify ______________________6. Source of finance for purchase of Tata Indica V2 Xeta (Petrol car). Cash Employee finance Private finance Bank finance others, specify: ___________ BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI7. Availability of parts for major repairs of Tata Indica V2 Xeta (Petrol car). Easily available Available Not available8. What is your experience about Tata Indica V2 Xeta (Petrol car)? Very Good Good Neither Good Nor Bad Bad Very Bad9. Indica V2 Xeta car is fit for rough roads. Strongly Agree Agree Neither Agree Nor Dis-Agree Dis-Agree Strongly Dis-Agree10. I am satisfied with respect to mileage of Tata Indica V2 Xeta (Petrol car). Strongly satisfied Satisfied Neither satisfied Nor Dis-satisfied Dis Satisfied Strongly Dis- Satisfied11. What do you feel about the price of Tata Indica V2 Xeta (Petrol car)? Very High High Competitive Low Very Low12. Do you agree that Tata Indica V2 Xeta (Petrol car) is comfortable whiledriving. Strongly Agree Agree Neither Agree Nor Dis-Agree Dis-Agree Strongly Dis-Agree13. Whether Tata Indica V2 Xeta (Petrol car) have lived up to your expectations. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI Strongly Agree Agree Neither Agree Nor Dis-Agree Dis-Agree Strongly Dis-Agree 14. Are you aware of features of Tata Indica V2 Xeta (Petrol car). Sl.No. Features Yes No 1 Clear lens Head lamps 2 Light intensity control 3 Lamp in luggage compartment 4 Child safety locks on Rear Doors . 5 Air Conditioning System. 15. Are you satisfied with present features of Tata Indica V2 Xeta (Petrol car)? Completely Satisfied Satisfied Neither Satisfied Nor Dis-satisfied Dis-Satisfied Completely Dis-Satisfied 16. Are you satisfied with the schemes and sales promotion activities of Tata Indica V2 Xeta (Petrol car)? Completely Satisfied Satisfied Neither Satisfied Nor Dis-Satisfied Dis-Satisfied Completely Dis-Satisfied17. Do you recommend others to buy this car? Yes No18. Please provide suggestions to improve the quality and performance of TataIndica V2 Xeta (Petrol Car? BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLI ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________Please provide the below mentioned information:Name:_______________________________________________________Address:____________________________________________________________Occupation: _________________________Annual Income _______________________Gender: Male [ ] Female [ ] *** Thank You *** WEEKLY PROGRESS REPORT Name the student:-Riyaz Ahmed Hospet BIBLIOGRAPHY REFERENCE BOOKS:- 1. MARKETING RESEARCH Tull and Hawkins. 3. MARKETING Lamb, Hair, McDaniel. BABASAB PATIL
  • MANICKBAG AUTOMOBILES (P) LTD. HUBLIWEBSITE:-1. www.tatamotors.com2. www.google.com.3. www.khoj.com BABASAB PATIL