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A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
A project report on whether the decreasing sales of pizza hut can be increased through promotional activities
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A project report on whether the decreasing sales of pizza hut can be increased through promotional activities

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A project report on whether the decreasing sales of pizza hut can be increased through promotional activities

A project report on whether the decreasing sales of pizza hut can be increased through promotional activities

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  • 1. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESIndustry OverviewBabasabpatilfreepptmba.com Page 1
  • 2. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES INDUSTRY PROFILE Fast food A fast-food restaurant is a restaurant characterized both by food ready to eat quickly after ordering, and by minimal service. One trait shared by all fast food establishments is that the customer pays for the food prior to consuming it. Often this food is referred to as fast food. In response to increasing backlash against fast food, the industry has been trying to move the public away from that term over the past ten to fifteen years, shifting to the term quick service restaurant (QSR for short). Despite the industrys efforts, consumers continue to refer to them as "fast-food restaurants" The food in these restaurants is often cooked in bulk and in advance and kept warm, or reheated to order. Many fast-food restaurants are part of restaurant chains or franchise operations, and standardized foodstuffs are shipped to each restaurant from central locations. There are also simpler fast-food outlets, such as stands or kiosks, which may or may not provide shelter or chairs for customers. Because the capital requirements to start a fast-food restaurant are relatively small, particularly in areas with non- existent or poorly enforced health codes, small individually-owned fast-food restaurants have become common throughout the world. Restaurants such as Culvers and Noodles, where the customers sit down and have their food orders brought to them, are also considered fast food.Babasabpatilfreepptmba.com Page 2
  • 3. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES History of Fast foodAlthough fast-food restaurants are often viewed as a representation of moderntechnology, the concept of "ready-cooked food to go" is as old as cities themselves;unique variations are historical in various cultures. Ancient Roman cities had bread-and-olive stands, East Asian cultures feature noodle shops. Flat bread. Popular Indian "fast" food delicacies include Vada pav, Chaat, Bhelpuri, Panipuri and Dahi Vada. In the French-speaking nations of West Africa, meanwhile, roadside stands in and around the larger cities continue to sell- as they have done for generations- a range of ready-to-eat, char grilled meat sticks known locally as "brochettes" (not to be confused with the bread snack of the same name found in Europe). • The modern history of fast-food in America began on July 7, 1912 with the opening of a fast food restaurant called the Automat in New York. Automats remained extremely popular throughout the 1920s and 1930s. The company also popularized the notion of “take-out” food, with their slogan “Less work for Mother”. • The American company White Castle is generally credited with opening the second fast-food outlet in Topeka, Kansas in 1921, selling hamburgers for five cents a piece. Among its innovations, the company allowed customers to see the foodBabasabpatilfreepptmba.com Page 3
  • 4. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES being prepared. White Castle was successful from its inception and spawned numerous competitors. • Mexican-style food like tacos and burritos, as well as pizza, has also become staples of fast food culture. McDonalds, the largest fast-food chain in the world and the brand most associated with the term "fast food," was founded as a barbecue drive-in in 1940 by Dick and Mac McDonald. After discovering that most of their profits came from hamburgers, the brothers closed their restaurant for three months and reopened it in 1948 as a walk-up stand offering a simple menu of hamburgers, French fries, shakes, coffee, and Coca-Cola, served in disposable paper wrapping. As a result, they were able to produce hamburgers and fries constantly, without waiting for customer orders, and could serve them immediately; hamburgers cost 15 cents, about half the price at a typical diner. Their streamlined production method, which they named the "Speedier Service System”, was influenced by the production line innovations of Henry Ford. The McDonalds stand was the milkshake machine companys biggest customer and a milkshake salesman named Ray Kroc traveled to California to discover the secret to their high-volume burger-and-shake operation. Thought he could expand their concept, eventually buying the McDonalds operation outright in 1961 with the goal of making cheap, ready-to-go hamburgers, French fries and milkshakes a nationwide business.Babasabpatilfreepptmba.com Page 4
  • 5. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES The "fast" in fast food Fast-food outlets are take-away or take-out providers, often with a "drive- thru" service which allows customers to order and pick up food from their cars; but most also have a seating area in which customers can eat the food on the premises Nearly from its inception, fast food has been designed to be eaten "on the go" and often does not require traditional cutlery. Common menu items at fast food outlets include fish and chips, sandwiches, pitas, hamburgers, fried chicken, French fries, chicken nuggets, tacos, pizza, and ice cream, although many fast-food restaurants offer "slower" foods like chili, mashed potatoes, and salads. Other major brands McDonalds, a noted fast-food supplier, opened its first franchised restaurant in the US in 1955 (1974 in the UK). . He introduced uniform products, identical in all respects at each outlet, to increase sales. At the same time, Kroc also insisted on cutting food costs as much as possible, eventually using the McDonalds Corporations size to force suppliers to conform to this.Babasabpatilfreepptmba.com Page 5
  • 6. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Other major American fast food chains are Wendys, What burger, Hardees, Burger King, Arbys, Jack in the Box, Runza Restaurants, Good Times, Chick-fil-A, White Castle (restaurant), Captain Ds and the portfolio of restaurants owned by Louisville, KY-based Yum! Brands, including A&W Restaurants, Long John Silvers, Pizza Hut, and Taco Bell How did pizza originate The evolution of Pizza was quite a long and many Mediterranean cultures contributed to it. There exists historical evidence that citizens of ancient Egypt, Greece and later Rome had recipes similar to modern ones. The Egyptian had a tradition to celebrate the Pharaoh’s birthday with spicy flat loaves (by the way the world owes ancient Egypt the appearance of yeast and sour dough). Herodotus, an ancient Greek historian, mentioned baked flat cakes among the Babylonian recipes and the Greek themselves called their baked flat bread plakuntos. It is supposed that this bread sometimes served for the plate The word Pizza appeared in printing at the end of the X century for the first time. In Neapolitan dialect the word pizza was used to denote the way of snatching something from the hot oven. Though long before that Romans used the word picea to describe the bottom of the loaf blackened by ashes after baking in the oven. There is the verb pizzicare denoting to pinch in modern Italian. On the other hand etymology suggests the relation to the Near-Eastern pita; e.g. in Calabria they sometimes say pitta (flat) instead of pizza, though tomatoes are seldom used for cooking in this case.Babasabpatilfreepptmba.com Page 6
  • 7. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES So, the short definition for pizza may be as follows: a round and a very thin layer of yeast dough with different delicious stuff on top baked in the oven. In century pizza was already the most popular snack of the Spanish soldiers to have occupied Naples and Tavern a Cerriglio was their favorite place to visit. They often folded the flat cake in two like a book and ate it holding in hands. It became a tradition to cook pizza with tomatoes in the middle of the century. It took the Italian more than 200 years to get used to this strange vegetable and rid them selves of fear of it. Having been brought from South America at the beginning of the century tomatoes were considered to be poisonous at first and were grown as an ornamental plant. They were called ‘golden apples’, evidently because of their small size and the yellow colors, which was typical of them. Those were the poor from Naples who started adding tomatoes to their bread trying to make it more appetizing. To their fortune tomatoes grown on San Marzano farms not a far from Naples were particularly sweet! At the end of the century the Neapolitan distinguished several settled recipes of pizza to be stated next. Those were pizza with garlic (either rare or baked) and olive oil, pizza with small cicinielli fish and pizza with anchovy and cheese of the particular sort (mozzarella) brought to Italy shortly before (it had been invented by the Hindu in the VII century and they had made it of cow (buffalo species) milk only). Attica Pizzeria Port’Alba was the first ever pizzery proper opened in 1830 (18 Via Port’Alba). It has been working to this very day!!! It is interesting that before that pizza had been sold alfresco (in the open air): either from stands situated in immediate proximity to the ovens or from tin baskets on barrow boys’ heads. There was a perfect oven of fire brick in Port’Alba. Later volcanic lava was recognized surpassing as it allows reaching the required temperature of 400 °C as well as retaining the heat. Here the Vesuvius proximity came in handy! The marble stove forBabasabpatilfreepptmba.com Page 7
  • 8. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES cooking pizza and shelves with ingredients were of importance as well, not only the oven. Pizzery equipment remained the same in modern Naples. And let it be quite hot there in summer. Never mind! This agreeable warmth combined with the unique aroma makes up that miraculous and unmatched atmosphere in winter especially when one is lucky to watch the master pizzaiolo at work. Later Port’Alba pizzeria became the favorite place of the literary Bohemia. He said that pizza is Kind of flat bread cooked at St. Denis and that at first sight it is a simple pizza but at more detailed examination it appears to be quite intricate. Dumas expressed his view of pizza “a otto” in a touching manner, he considered this pizza to have been cooked eight days before it was served. Without a doubt the recipe was much more pleasant – some individuals (the lucky ones) were allowed to pay in eight days after the meal .A remarkable event took place in June 1889. King Umberto I and queen Margherita were spending their holidays in their summer place – the Capodimonte Palace in Naples as the rules of monarchy demanded to witness their presence in the Kingdom of Both Sicilies. The Queen took a keen interest in pizza she had never tried before and most likely she got to know about it from painters and writers admitted to the court. It is obvious that Margherita the queen could not go to pizzeria rejecting all the conventionalities of her royal status. That is why pizza came to her! It was her, Margherita of Savoy, birthday when they called Raffaele Esposito, the owner of a very popular Pizzeria di Pietro, and a famous pizzaiolo to the palace. That what he was doing could be described in no other way than by Julius Caesar motto, ‘Working hand in hand with Rosa Brandi, his wife, (by the way their pizzeria was called Brandi namely) Esposito presented three kinds of pizza to the royal persons. They were pizza with fat (Hey, Ukrainians – salo!) of a special sugna sort, cheese and basil, pizza with garlic, olive oil and tomatoes and at last the third one – pizza with mozzarella, tomatoes and basil. The latter one staggered Margherita by theBabasabpatilfreepptmba.com Page 8
  • 9. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES combination of colours similar to those of the Italian flag (though not only due to the patriotic spirit). Being sagacity himself Rafaele Esposito immediately named the third pizza Margherita. Besides Pizza Hut and Domino’s there were Shakeys and Little Ceasar’s. The American market met the Millenium with impressive activities: At the same time The absolute majority of Americans (19 of 20) buys takeaway pizza or orders it to home. Three regional standards have already formed. They follow the Neapolitan tradition in the Eastern Coast (preferring thin pizza with crispy edges, tomato sauce, mozzarella and vegetable and meat adding to predominate). In the west of the USA they prefer exotic varieties of pizza like pizza with asparagus or pineapple etc. The Middle West invented its own version of pizza with rich and fluffy base and quite massive components on top. Such pizza is often cooked for more than half an hour and frankly speaking has very little in common with the Italian pizza (the traditional pizza needs several minutes cooking.Babasabpatilfreepptmba.com Page 9
  • 10. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES PIZZAThere are several rules to be obligatory followed for pizza to claim to the status of pizza  Pizza Dough contain Flour, Baker yeast (brewer’s yeast allowed), salt and water. No kind of fat permitted;  The diameter of pizza should not exceed 30 cm;  The dough should be made by hands or by means of certified mixers preventing it from overheating; Pizza should be rolled out by hands only. All other methods including rolling-pin application are forbidden; Pizza should be baked in the immediate bottom of the oven. Neither frying pans nor baking trays permitted;  The oven should be bricked and lined with fireproof materials similar to the volcanic rock. The oven should be burned with natural wood;  Temperature in the oven should not be less than 400 °C; How was Pizza made in ancient timesBabasabpatilfreepptmba.com Page 10
  • 11. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Pizza pie is the name of an oven-baked, flat, usually round bread covered with tomato sauce with optional toppings. It is a typical dish of Neapolitan cuisine. The crust is traditionally plain, but may also be seasoned with butter, garlic, or herbs, or stuffed with cheese. In some pizza recipes the tomato sauce is omitted (termed "white pizza"), or replaced with another sauce (usually garlic butter but can be sauces made with spinach or onions). Pizza is normally eaten hot (typically at lunch or dinner), but leftovers are often eaten cold for breakfast or as a snack. And apparently came to mean flat bread with a cheese topping by the 14th century in some Italian dialects. Pizzo, which means "point" in Italian, may have been an influence. Many languages around the Mediterranean have similar words meaning flat bread or unleavened bread, see pita. The Italian word for a person with talent for making pizza is pizzaiolo. A restaurant that serves pizza is called a pizzeria (from Italian); the phrase "pizza parlor" is also used in the United States and Canada. Pizza can also be purchased in grocery stores or supermarkets (usually, but not always, frozen); in many countries, pizza can also be ordered by telephone (or, increasingly, via the Web) to be delivered, hot and ready to eat, to almost any address within range of the restaurant.Babasabpatilfreepptmba.com Page 11
  • 12. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES History of Pizza Crusts and Baking methods The bread base of the pizza is called the crust. Its thickness may vary widely according to style: thin as in hand-tossed pizza, thick as in pan pizza In restaurants, pizza can be baked in a gas canister (stone bricks above the heat source) oven, an electric deck oven, a conveyor belt oven or, in the case of more expensive restaurants, a wood- or coal-fired brick oven. On deck ovens, the pizza can be slid into the oven on a long paddle called a peel and baked directly on the hot bricks or baked on a screen (a round metal pan that has holes in it like a screen). When making pizza at home, it can be baked on a "pizza stone" in a regular oven to imitate the effect of a brick oven. Another option is grilled pizza, in which the crust is baked directly on a barbecue grill. Greek pizza, like Chicago-style pizza, is baked in a pan rather than directly on the bricks of the pizza oven. In home-made pizza, there are many variations on the bread used for crust. In some countries, creations such as pita pizza, bagel pizza, matzo pizza and tortilla pizza are popular, especially with children. In Japan, where full-size ovens are a rarity in the home, pizza toast is a popular version.Babasabpatilfreepptmba.com Page 12
  • 13. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES CompanyBabasabpatilfreepptmba.com Page 13
  • 14. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES ProfileBabasabpatilfreepptmba.com Page 14
  • 15. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES COMPANY PROFILE Pizza Hut world widePizza HutType: Subsidiary of Yum! Brands.Founded: Wichita Kansas, USA (1958).Headquarters: Dallas, Texas, USAKey people: Dan and Frank Carney (founders) David C. Novak (CEO)Products: Pizza, Pasta, soups, pastry.Pizza Hut is a restaurant chain and international franchise based in Dallas, Texas, USA,specializing in American-style pizza along with side dishes including buffalo wings,breadsticks, and garlic bread. Pizza Hut is the worlds largest pizza restaurant chain andis part of the YUM! Family of restaurants. YUM! brand restaurants total approximatelyrestaurants, delivery-carry out units, and kiosks in 100 countries.Babasabpatilfreepptmba.com Page 15
  • 16. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES History of Pizza HutTypical small town location in the U.S. Midwest Pizza Hut was founded in 1958 by Dan and Frank Carney in Wichita, Kansas. It was named Pizza Hut because they wanted the word "pizza" in the title and because there were only three spaces left after "Pizza" in the sign, and the facility was shaped like a hut. The company gained national recognition in its first-ever advertising campaign, called "Pizza Putt to Pizza Hut," which first debuted on American television in 1965. That first TV commercial was directed by Randall Parker. The company was purchased by PepsiCo, Inc. in 1977 Pizza Hut was spun-off from Pepsi Cola, in October 1997, into Tricon Global Restaurants, which has been renamed Yum! Brands, Inc.. The most distinct symbol of Pizza Hut is the trademarked design of the restaurants roof, which is a red painted Mansard roof; It is incorporated into the logo. The current design was adopted in 1969, and updated in 1999.Babasabpatilfreepptmba.com Page 16
  • 17. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Mission Statement:To be a World’s Number 1 Pizza Outlet YUM BRANDS Yum! Brands based in Louisville, Kentucky, is the worlds largest restaurantcompany in terms of system restaurants, in more than 100 countries and territories. Fourof the companys restaurant brands - KFC, Pizza Hut, Taco Bell and Long John Silvers- are the global leaders of the chicken, pizza, and Mexican-style food and quick-serviceseafood categories respectively. A&W Restaurants is the longest running quick-servicefranchise chain in America.Yum! Brands is the worldwide leader in multi branding which offers consumers morechoice and convenience at one restaurant location from a combination of KFC, TacoBell, Pizza Hut, A&W or Long John Silvers brands. Yum!s formula for success iscentered on putting people capability first because when we do that, we satisfy ourcustomers and generate more profits. Were building an operating culture dedicated to 100% CHAMPS with a Yes! Attitude. CHAMPS is centered on the execution basics that deliver great customer service including Cleanliness, Hospitality, Accuracy, Maintenance, Product QualityBabasabpatilfreepptmba.com Page 17
  • 18. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES and Speed. Our focus is to execute CHAMPS with passion, urgency and excellence, so that we will drive same store sales growth in every restaurant.Yum’s passion“To Put Yum on People’s faces around the world” PIZZA HUT IN INDIAIndia’s largest restaurant chain with over 123 restaurants across 32 cities, pizza hut isthe highest flying brands of Yum! Restaurant international, which also has KFC, inIndia under its umbrella is famous Red Roof is recognized as the universal symbol ofthe best and the most distinct pizzas. The acknowledged leader of the pizza industryworld wide, pizza hut has established it’s self as the market leader of the category inIndia. We made its foray into India with a dine-in restaurant in Bangalore in June 1996. It was the first international restaurant chain to enter this category and in being the pioneer it created the pizza market in India. In line with its commitment to offer great customer experience, Pizza Hut recently involves its brand positioning to “treat you can’t Beat”.Babasabpatilfreepptmba.com Page 18
  • 19. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESDifferent franchise of Pizza Hut in India. :  Dodsal corporation private limited.  Pizzeria  DIL (Devyani India limitedPizza Hut came to India in 1996 with dine-in restaurant Bangalore that had specialvegetarian pizzas. In additional to traditional toppings, it incorporates Indian favoritessuch as Chicken tikkas, Lamb korma etc. in its list of innovative toppings. Along withpizzas, the menu features appetizers like garlic bread and soups, fresh salads; ovenbakes pastas and choice of ice-cream sundaes.Now Pizza hut is available in many major Indian cities like Chandigarh, Ludhiana,Jalandhar, Jaipur, Lucknow, New Delhi, Mumbai, Kolkatta, Chennai, Pune, Surat,Coimbatore, Amritsar, Cochin and Hyderabad (with multiple branches in many of thosecities), Ahmedabad .Hubli, Mangalore, Mysore, Indore, pandichery vishakapatanam,vapi, Bhuvaneshwar,Baroda jodhpur,faridabad, guragaon ,mathura, Agra, Kanpur,Ghaziabad, Meerut, DehradunBabasabpatilfreepptmba.com Page 19
  • 20. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Brands Top 24 Markets by Unit Count for Full-Year 20062006 Top 24 Markets KFC PH TB A&W LJS TOTAL 18,11United States 5,310 6,210 5,070 406 1,121 7 2,11Mainland China 1,822 291 2 - - 5 1,49Japan 1,149 348 - - - 7 1,32Great Britain 649 674 - - - 3 1,12Canada 728 326 68 - - 2 84Australia 550 293 - - 1 4 54Malaysia 362 147 - 34 2 5 53Indonesia 256 135 - 144 - 5 49Korea 162 336 - - - 8 49Mexico 320 175 - - - 5 44South Africa 442 - - - - 2 37Thailand 296 74 0 30Philippines 166 136 4 - - 6 26Taiwan 127 140 - - - 7 20New Zealand 95 105 - - - 0 18Saudi Arabia 80 105 - - - 5 16Puerto Rico 86 47 31 - - 4 15Spain 41 117 - - - 8 15France 44 112 - - - 6 14India 21 127 - - - 8 14Singapore 73 39 - - 28 0 Pizza Hut - Hubli Babasabpatilfreepptmba.com Page 20
  • 21. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESHubli: Pizza Hut, the largest pizza chain in the world, has opened its restaurant in Hubli.With the opening of this restaurant, Pizza Hut restaurants in India have risen to 125across 31 cities: The brand enjoys the status of market leader in its category for the last10 years in the county, according to a press release.Situated at Kalburgi Square here on IB Road, this 136-seater restaurant promises a uniquedining experience to its customers combined with its range of sumptuous mouth-wateringpizzas, in a friendly and delightful ambience, the release said. To achieve an exponentialgrowth rate and to broaden the brands appeal amongst existing market and small towns,Pizza Hut has introduced Treat Bundles at an unbelievable price of Rs 75 per head. Thetreat for one option offers a persons pan pizza, a beverage of choice and a desert - anabundant, satisfactory and complete meals at Rs 75 per head. This move is in line withthe brands belief in providing the highest value for money to its customer. RANGE OF PRODUCTS AND SERVICESBabasabpatilfreepptmba.com Page 21
  • 22. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESBabasabpatilfreepptmba.com Page 22
  • 23. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES APPETISERS VEGETARIAN NON-VEGETARIAN • Garlic bread • Garlic bread with chicken • Garlic bread with cheese • Shammi kebab lollies • Garlic bread spicy supreme • Tandoori chicken spin rolls • Garlic bread exotica • Hara kebab lollies • Veggie spin rolls • Garlic bread platter BEVERAGES COLD BEVERAGES HOT BEVERAGESAERATED DRINKS • Tea • Pepsi • Coffee • Miranda • 7up • Mountain dew • Iced tea • Lemonade • Masala Lemonade SOUPS VEGETARIAN NON-VEGETARIAN • Tomato and basil soup • Cream of chicken soup • Cream of mushroom sop SALADS VEGETARIAN NON-VEGETARIAN • Pasta mint salad • Tropical chicken salad • Garden salad • Chicken Caesar saladBabasabpatilfreepptmba.com Page 23
  • 24. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES PASTAS VEGETARIAN NON-VEGETARIAN • Pasta with mushroom sauce • Pasta with chicken arbiatta • Pasta with arabiatta sauce sauce PIZZA [PAN PIZZA] VEGETARIAN NON-VEGETARIAN • Simply veg • Fiery chicken • Veggie crunch • Chicken Hawaiian • Spicy veggie • Chick ’n’ spicy • Double cheese • Chicken tikka makhani • Veggie taka tak • Malai seekh kebab • Teekha paneer makhani • Chicken supreme • Veggie lovers • Exotica • Country feast • Veggie supreme PIZZA [FRESHIZZA] VEGETARIAN NON-VEGETARIAN • Double cheese • Chicken Hawaiian • Veggie taka tak • Chick ’n’ spicy • Teekha paneer makhani • Chicken tikka makhani • Veggie lovers • Malai seekh kebab • Exotica • Chicken supreme • Country feast • Veggie supreme DESSERTS • Chocolate fudge sundae • Mango ice cream • Strawberry sundae • Ebony and Ivory • Brownie fudge sundaeBabasabpatilfreepptmba.com Page 24
  • 25. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Products Pizza Huts Pan Pizza The most commonly sold food at the restaurants is the "Pan Pizza", which usually comes in four different sizes including Personal Pan (which is an individual serving), Small, Medium, and Large, in a variety of toppings, including "specialty" styles. Pan Pizza has a thicker crust than most other commercially available pizzas. In addition to the Pan Pizza, Pizza Hut also sells "Stuffed Crust" (with the outermost edge wrapped around a coil of mozzarella cheese), "Hand-Tossed" (which is more like traditional pizzeria crusts), "Thin N Crispy" (a thin and crispy dough which was the original crust), and the "4 for All" (a medium sized pizza that has been divided into 4 individual serving sized squares). The purpose of the "4 for all" is so 4 people could enjoy separate recipes for the price of one medium pizza.Babasabpatilfreepptmba.com Page 25
  • 26. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESBabasabpatilfreepptmba.com Page 26
  • 27. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES INDIAN TREATIndian treat was launched in July 2006 for celebration of 10th anniversary of pizza hut inIndia. Pizza hut the world largest pizza chain has introduced the great Indian treat, a newmenu catering to Indian taste. Its offer all four course like beverages that is masalalemonade, in terms of appetizer its veggie spin roll hara kabab lolies, tandoori chickenspin roll and murg sate, they also offer a new Indian taste pizza that is peshawari chanapaneer , tandoori paneer, sahi shami kabab.This was a great experiment in term of fusion of Indian cuisine and Italian cousins.The great Indian treat is also available for delivery and carry out to boost the customerdemand, its cost them 225 for vegetarian and 275 for non vegetarian pack. Whichincludes, one portion of spin roll, with 2 Indian pizza, and one music cd which has latestand old song.,There are a large no of consumer who have always wanted to visit to pizzahut for great service and ambiance but did not venture till now for want of a morefamiliar taste menu.With the introduction of great Indian treat menu. Pizza hut will now able to provide theseconsumers best of the both worlds. Three kind of food in our kind of place.In terms of marketIndian treat will be promoted through an exciting communication campaign across amedia mix of satellite television print and radio. a specially created TVC depicting the ofthe product was on air. Indian treats leaflets showcasing the entire offer in all the out letin IndiaMore over the entire delivery pilot having a new uniform with Indian treat logo to createvisibility on road and create on ground awareness.Babasabpatilfreepptmba.com Page 27
  • 28. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESApart from above activity we had putted a new Indian treat hoarding showing Indianmenu item which give them a visual attraction across the India it’s also supported bynews paper aids.Jawed Jaffery was a manic RGM to promote the Indian treat.Its not only the food part it’s has a Indian theme. On that a customer could play chaser,and win any thing from the menu. Even he could spin up the meal for fortune and winany thing out of the menu even a treat in pizza hut. Which is completely on houseIndian treat had given the sales growth of 27% of the sale.Menu mix of Indian menu had a maximum of 87.5% of Delhi.Rest of India had also a great menu mix.Babasabpatilfreepptmba.com Page 28
  • 29. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES SERVICESBabasabpatilfreepptmba.com Page 29
  • 30. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESPizza hut services is divided in three segments 1. Dine in 2. Delivery 3. Take awayDine In – most of the pizza hut outlet got a good dine in space where the customer enjoyservice. Pizza hut is very particular about the services as they believe 56 % customerwalk in to pizza for the services their services is basically friendly and courteous service.Pizza hut service is a time bound service all the product of the pizza hut got a differentfixed service time for example all cold beverages takes 3 minutes and hot beverages 5minutes all the hot appetizer take 9 minutes the same cold appetizer take 7 minutes, pizzawill take 17mins and 30secs. In fact their greeting time is also fixed that is 15 secs . oncecustomer ask for the bill the bill should be given to the customer with in 3 minutes and atthe same time the customer should get the change in 3 minsPizza hut got ten moments of truth that is1. Greeting2. Seating3. Taking the order4. Serving the drink5. Serving the starters6. Serving the main course7. Following up after the main course8. Offering desertsBabasabpatilfreepptmba.com Page 30
  • 31. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES9. Delivering deserts and offering the bill10. Clearing the deserts taking payment and thankingIn dine in service they have some standard on going behavior which needs to be followedby the server to make customers feel like welcome guest and value customers 1. Open the door for the customer entering or leaving. 2. Acknowledge customers within 3 feet smile and make an eye contact. 3. Acknowledge children smile and friendly comment. 4. Listen to customers when they talk. 5. Assist customers with tray or bags when they need help. 6. Talk with customer in dining room/lobby and assist as they needed. 7. Be passionate and knowledgeable about all menu items. 8. Stay neat and clean 9. Keep up the pace and be safe 10. Maintain your workplace and equipment.They follow a culture of customer mania that is 100% C.H.A.M.P.S with yes attitude orin other words doing ordinary things in extraordinary way. In their service they neverthink anything is impossible but they always think is possible for the customer. Duringmy course of project I came to know that one night a group of 4 people were passingfrom the pizza hut they saw some of the employees were cleaning the restaurant. Theywere traveling from belgaum to Bangalore they were very hungry they thought theymight get something in pizza hut they dropped down from their vehicle asked theemployees and they said pizza hut is closed but the customer requested they said “areyaar bahut tez bhook lagi hai hum log Bangalore ja rahe hai pizza hut se bahut ummidlagi thi ki kuch tho khane ko milaga “ then the employees said “ sir give me a minute letme speak with my manager they come back after 5 minutes and he said sir I will give youpastas to you they made the pastas and gave to the customer but as accounting was closedfor the that day so did not charge anything to the customer. The customers were veryBabasabpatilfreepptmba.com Page 31
  • 32. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESdelighted and they wanted to pay the amount. Later on the customer gave the phone no tohim and also had taken manager number they called the manager next day asked the billand deposited the amount to his account. This was a small incident of customer maniaapart from this there was lot of instances of customer mania.C.H.A.M.P.SChamps are a set of customer expectations which includes Cleanliness, Hospitality,Accuracy, Maintenance, Product quality, and Speed of service.1. Cleanliness- which include immediate exterior and outside area cleaning restaurantinterior area cleaning and rest room is clean and free from offensive odor2. Hospitality – This includes friendly greeting thank you for visiting pizza hutresolving all the concern of the customer their grooming and professional behavior.3. Accuracy – it includes availability of product with correct portion size garnish andaccompaniments of the product and bill amount with the correct changes4. Maintenance – This includes exterior and interior items which need to be repaired restaurant temperature and music volume too.5. Product Quality- which includes appetizing appearance of the product, taste, temperature, 6. Speed –which includes greeting timing, service timing, cash out timingEvery month one mystery customer is going to do a CHAMPS check which includes a100 mark questions which cover all above mentioned pointsCleanliness 18 pointsHospitality 22 pointsBabasabpatilfreepptmba.com Page 32
  • 33. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESAccuracy 16 pointsMaintenance 6 pointsProduct quality 20 pointsSpeed 18 pointsIf a restaurant is going to score 4 consecutive CHAMPS they will get a award that’scalled YUM ELITE.If restaurant is going to score 8 consecutive CHAMPS they will get a award that’s calledCLUB MILLENIUMIf a restaurant is going to score 12 consecutive CHAMPS they will get a award that’scalled YUM OSCORIn India prestige center point pizza hut got a record of 27 consecutive CHAMPS.Pizza hut hubli has scored 100% CHAMPS till dateBabasabpatilfreepptmba.com Page 33
  • 34. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESDeliveryPizza hut delivers the pizzas within 30 minutes for the specific distance. They also havethe same time bound services dispatcher or home delivery manager is entirely responsiblefor home service business. Home service business is divided in two parts that is homeservice order taking and dispatching. Home service order taking includes attending thephone calls taking down the order and resolving all the concern. Pizza hut has a standardscript for order taking which changes as per the offers but they got standard telephonicslandered which needs to followed by the order taker 1. Always pick-up the call before 4th ring. 2. Never put the customer on hold if its necessary then take prior permission and get back to him within 30 second 3. T hank the customer for holding. 4. Suggest the additional item from the menu 5. Repeat the order 6. Inform the total amount due and time for the delivery 7. Thank the customer by nameDispatching is nothing but sending the order to the customer and guiding the pilot andfollowing the order with the make table, pasta and common runner.Dispatcher needs to send the pizza from the store within mention in store time that is 14min. He is also responsible for cashing out the order for the order.Delivery services also follow the same set of CHAMPS.In every month delivery also got champs and they treat delivery as separate channel.They got different employee p&l for delivery business so they could measure the servicestandard. In terms of satisfaction it’s really difficult to satisfy the customer the only wayis to deliver the pizza on time and every time.Babasabpatilfreepptmba.com Page 34
  • 35. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESPizza hut delivers the pizzas in 30 minutes but they never compromise in terms of safetyand security of their pilots. A pilot needs to follow a standard which is called riderservice essentials. They are 1. Always hustle of the bike not on the bike. 2. Verify the order at the door step 3. Be polite and professional 4. Cash out correctly and quickly.Take AwayIn term of take away the service is very easy as customer who places the order they aremostly transit customer. They also need the same hospitality what the other customerBabasabpatilfreepptmba.com Page 35
  • 36. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESgets. As customer is in hurry so they needs to greet within 30sec. and they are suppose toget the order within 14 minutes. In term of slandered measure there are chances thatchamps is not going to happen in delivery but its going to happen in Take away. In termsof busy hour or high volume restaurant its always suggested to the server to suggest thecustomer for take away. There are some out let in India that has only taken awaybusiness.Like sigma in Bangalore. They are gone to come up with lots of Take Away business outlet as cost of investment is less as well as operating cost is also less. In abroad they gotlots of Take away out let. Take away run with the same offer what delivery has but Dinein got different offer.In terms of different service problem they also follow two rules1 Apologize and show concern2. Offer a solution3. Inform the manager.4. Check back on satisfaction and thank the customerAnd the other rule is 1. Never let the customer go unhappy. 2. Solve the problem before it becomes complaint 3. Treat the customer as the way you wanted to be treated. 4. Never argue with customer. 5. Never blame other crew member.Babasabpatilfreepptmba.com Page 36
  • 37. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES 6. Thank the customer.The above mentioned rules are used in all the channels to satisfy the customer.Babasabpatilfreepptmba.com Page 37
  • 38. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Pizza Hut Becomes First Company In History To Deliver Pizza To Residents Living In Outer SpaceLandmark "Space Race Delivery Made To International Space Station Pioneers Adding another chapter to the decades-old "space race" chronicles, Pizza Hut has become the first company in history to deliver pizza straight to the pioneers living in outer space on the International Space Station (ISS). The creation and delivery of the worlds first space-consumable pizza was the culmination of nearly a year of collaboration between Pizza Hut and Russian food scientists. After months of rigorous testing, the Pizza Hut pizza made the landmark, trans-atmospheric journey to become the only pizza ever delivered to and eaten by people living in space. "Pizza Hut is known for quality, innovation and category leadership. Having recorded numerous firsts on Earth, we also wanted to make history by becoming the first company in the world to deliver pizza to space," said Randy Gier, chief marketing officer, Pizza Hut, Inc. "From this day forward, Pizza Hut pizza will go down in history as the worlds first pizza to be delivered to and eaten in space."Babasabpatilfreepptmba.com Page 38
  • 39. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES"As a leader in the pizza delivery business, were determined to give customers whatthey want, when they want it and where they want it, even if they are in space.Wherever there is life, there will be Pizza Hut pizza," said Gier. "After checking and re-checking the address, we made a few minor route adjustments to ensure that the pizzawould successfully make it to the ISS. If space tourism is going to be a reality, PizzaHut pizza will make the trip even better.Babasabpatilfreepptmba.com Page 39
  • 40. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESCustomer ManiaCustomer Mania is our operation philosophy where we treat each and every .customeras an honored guest. This sets us apart from the competition. Around the world,our customer maniacs are striving each and every day to put a Yum !On our customersfaces. We train our team members constantly on how to be customer maniacs. Our customer mania translation into a focus on CHAMPS which is a 6 pointmeasure including cleanliness, hospitality, accuracy, maintenance, product quality andspeed. CHAMPS are centered on the exceptional basis that delivers great customerservice. Our focus is to execute CHAMPS with passion, urgency and excellence, so thatwe will drive great service in every restaurant. We know that if we put the customers first in every thing we do, then we’re running great restaurants. Our more than 900,000 worldwide customer maniacs are dedicated to providing the best possible service to our billions of annual guests. Our goal is to providing the best possible service to our billions of annual guests. Our goal is to put a Yum! On peoples faces around the world.Babasabpatilfreepptmba.com Page 40
  • 41. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Management levels/ organizational chartPizza hut organization functions are divided in different channels likeRestaurant division, finance, development, procurement, HR and PRRestaurant divisionRestaurant division is divided into different zones all the zonal manager reports to COOCOO reports to CEO and CEO to MD and chairman each zonal general manager isresponsible for entire business of that particular zone operation manager is directlyreports to general manager area manager reports to operation manager. Each restaurantHead reports to their respective area manager in terms of one unit hierarchy go like teammember --- shift manager ---assistant restaurant manager--- restaurant managerRestaurant division is the main revenue generation division as all the money is generatedby different restaurant across India each restaurant got their own P&L and restauranthead is entirely responsible for their healthy or unhealthy P&L rest all the departmentsact as supporting body like marketing department is responsible launching of newproduct for supporting in market promotion all the restaurant have a certain amount ofmoney which is spent on local sales and marketing for any money spent on account headof local sales and marketing needs to approved by marketing manager and areamanager pizza hut follow double way of marketing that is one from head office andanother one is called local marketing. The marketing done by head office is gone tosupport entire India. They think that all the place got different marketing issue as perclientele and sexual and geographical demography, now a days economical back groundand average money spent capacity also varies as per the city structure so they cantpromote all the store in same promotional . For example home service marketing got adifferent marketing promotion for the entire store has different clienteles. DeliveryBabasabpatilfreepptmba.com Page 41
  • 42. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESservice promotion is most important as delivery business totally depends on newpromotion. All the restaurants head give their .requirement to home service dept. homeservice dept coordinate with marketing team and with agency and give the requirementfor the leaflets and then they distribute the leaflets to their respective restaurant.Restaurant division is also supported by training dept where training is responsible fordevelopment of team maintaining the standards doing a regular check on standards,procedure by conducting team member training structure [TMTS]Pizza hut fallow quarters training plan that is they plan the training schedule well inadvance for 3 months. All the store has one training coordinator who coordinate withcentral training dept and reports to him. Training coordinator is responsible fordevelopment of team. Training coordinator create a network of body trainer who willfulfill his desire in terms of scoring a good marks on TMTS.Restaurant division is also supported by training division. Marketing division andmaintenance departmentFinance divisionChief finance officer is responsible for all the financial activities which is supported bytwo secretaries it is legal firm relationship and secretary finance and accounts seniormanager finance and accounts hold all the financial matters by the help of manger financeand accounts, executive finance and accounts and assistant finance and accountsFinance division also looks the activities of IT department. Manager IT is responsible forall the IT related issues its is supported by engineers and assistant IT person. All therestaurant head needs to report to their zonal account office for all the accountingpurpose. All the bills need to send it to account department for their approval. It needs tobe signed and sealed by the restaurant head. All the statementDevelopmentBabasabpatilfreepptmba.com Page 42
  • 43. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESManager development is responsible for setting up new stores. Project manager select theplace with help of marketing team project manager reports to architect on retainer shipmanager. Project department are separate for each zone, project manger is supported bydifferent project coordinator. Project manager with the help of marketing division do theresearch and select the place with the minimum requirement of 2500 sq ft. with theparking space. Then the make a report and send it to architect on retainer ship managerthen that manager approve the site with help of yum restaurant manager and developmentmanager once everything is done then they start setting up the place each project has afixed time period setting up the store if the store is not set on the mentioned time thenthey need to pay a fine worth $30000Human ResourceHR is headed by HR manager which is supported by different zonal HR executive. HRexecutive is supported with assistant HR. HR department divided into two segments thatid HR and Admin, Admin is headed by executive administrator who is supported byfacility manager. HR dept is responsible for all recruitment but restaurant generalmanager also has a authority to recruit team member but not at the manager level. Eachrestaurant head it self HR manager for their respective store. The entire PF andappointment letter is given by HR manager or executive. Restaurant manager recruit andsend all the recruitment related document to their zonal HR executive and then zonal HRexecutive will take care for further procedure the salary and pay roll is fixed for all theposts. Pizza hut has open door policy in that a team member or a manager directly calls toHR manager or supervisor’s supervisor directly.Public relationPublic relation is headed COO agency business manager supported by PR executive theirwork is to coordinate with marketing department and restaurant division general managerfor their promotional event. PR is also responsible for any kind of press release or TVadds. They always look for competitor promotional activities and also help in launchingBabasabpatilfreepptmba.com Page 43
  • 44. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESof new product in terms of press release and adds. PR is also going to support eachrestaurant head for their promotional activities. Once the restaurant head give theapproval from marketing team then marketing team forward the approval to PR where PRlook for all the legal and branding issues and then approve the proposal further toapproval they make contact the agencies and place the order. PR is also responsible forany kind of issues which going to effect the brand. Brand manager play a important rolein terms of developing the brand image.CORPORATE RESPONSIBILITYAt Yum! Brands, we believe in giving back to the community and in making adifference in the lives of our customers and their families. Many of the 900,000employees and franchisees in the Yum! System around the globe, give back every dayin many ways, all with a hope that we can leave this world a better place.Babasabpatilfreepptmba.com Page 44
  • 45. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESWhile Yum! Brands support hundreds of community activities and charities across theglobe, efforts are primarily focused on nourishing the bodies and minds of children inneed through programs such as hunger relief, creation of after-hour day-care, readingincentives and mentoring at-risk teens. Our community outreach also includes diversityand educational programs as well as exposing children to the arts. From America toEurope, Asia and all around the globe, were committed to improving the lives of thecustomers we serve.Babasabpatilfreepptmba.com Page 45
  • 46. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Project DetailsBabasabpatilfreepptmba.com Page 46
  • 47. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESProject DetailsI] INTRODUCTION OF THE TOPIC:The study undertaken had a major subject, Sales. The competition has made ever one tothink on how do manage sales in the versatile market. Every organization has theircutting edges to increase sales they have USP’s to make the magic of sales. But to oursurprise some times many things may not do magic of sales.We took up the study to understand has promotional activities impacts the sales.Main Objective:1. To study whether the Decreasing sales of Pizza Hut can be increased throughpromotional activities.Sub objectives 1. To find out the reason for decrease sales. 2. Whether promotional activities motivate customers to visit Pizza Hut.Babasabpatilfreepptmba.com Page 47
  • 48. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESII] RESEARCH METHODOLOGY Data collection instruments Primary Data : QuestionnaireSecondary Data : Internet, company profile of Pizza HutSample Size : 30Sample Frame : Customers who come to pizza hutSampling Method : Convenient samplingPilot survey is done on the basis of questionnaire which helps me to frame validity andreliable of the Instrument used in collecting the data.Sales promotion is any initiative undertaken by an organization to promote an increase insales, usage or trial of a product or service (i.e. initiatives that are not covered by theother elements of the marketing communications or promotions mix). Sales promotionsare varied. Often they are original and creative, and hence a comprehensive list of allavailable techniques is virtually impossible (since original sales promotions are launcheddaily!). Here are some examples of popular sales promotions activities a) Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit - especially if there is a corresponding increase in sales. This is known as a PREMIUM sales promotion tactic.Babasabpatilfreepptmba.com Page 48
  • 49. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES b) Customer Relationship Management (CRM) incentives such as bonus points or money off coupons. There are many examples of CRM, from banks to supermarkets. c) New media - Websites and mobile phones that support a sales promotion. For example, in the United Kingdom, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect. d) Merchandising additions such as dump bins, point-of-sale materials and product demonstrations. e) Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich. f) Discounted prices e.g. Budget airline such as Easy Jet and Ryan air, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced. g) Joint promotions between brands owned by a company, or with another companys brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals. h) Joint promotions between brands owned by a company, or with another companys brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals. i) Vouchers and coupons, often seen in newspapers and magazines, on packs. j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs. k) Cause-related and fair-trade products that raise money for charities, and the less well off farmers and producers, are becoming more popular.Babasabpatilfreepptmba.com Page 49
  • 50. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESBabasabpatilfreepptmba.com Page 50
  • 51. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Analysis & InterpretationAnalysis & Interpretation 1. Cross tabs for Age Groups and How often they visit Pizza HutBabasabpatilfreepptmba.com Page 51
  • 52. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Count Visit pizza hut More than Once a week once a once in a n Once a week w fortnight month occasionally Total Age than15 Less 1 1 15-25 4 2 7 1 14 25-35 3 1 2 6 35-45 2 1 2 1 6 45-55 1 1 2 Above 55 1 1 Total 5 5 4 9 7 30 Interpretation: From the above cross tabs, it can be interpretated that different age group peopleprefer to visit Pizza Hut at different intervals. The major fractions (14) of the customerswho visit Pizza Hut are in the age group ranging from 15-25. But the intervals at whichthey visit Pizza Hut differ from each other. But this is not the only target group ofcustomers, there are even other target groups from 25-55 and also above 55 who prefer tovisit Pizza Hut at different intervals. But it can be known that the major Part ofrespondents visit Pizza Hut once in a month This may not work out for the company,having customers visiting once in a month or occasionally. Therefore company has totake initiative to strengthen the customer base and also to improve the existing one.2. Cross tabs for Occupation and How often they Visit Pizza Hut .Babasabpatilfreepptmba.com Page 52
  • 53. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Count Occupation Business Student Service profession Others Total Visit more than once a week 1 1 1 2 5 Pizza hut once a week 1 4 5 once a fortnight 1 1 1 1 4 once in a month 1 6 2 9 occasionally 2 2 1 2 7 Total 5 14 4 2 5 30Interpretation: From the above analysis it can be interpretated that that the major people (14)who visit Pizza Hut are the Students or Youth. The other sections of the society also dovisit Pizza Hut, but not very frequently. Therefore care must be taken to promote PizzaHut to other sections of the society. It can also be noticed that Major part of thecustomers visit pizza hut once in a monthBabasabpatilfreepptmba.com Page 53
  • 54. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES3. Do you think the excitement & Interest in Pizza Hut is decreasing for you? a. Yes b. No Do you think the interest and Excitement in Pizza Hut is decreasing for you? No, 7, 23% Yes No Yes, 23, 77%Interpretation: The major part of the Sample i.e. 77% agrees to the fact that the interest &Excitement for the consumers is decreasing. This may be due to various reasons, but thecompany should consider the above fact seriously and try to work on the reasons to keepcustomers coming back for more.4. If yes, why do you think the Interest & Excitement in consumers is decreasing? a. Lack of PromosBabasabpatilfreepptmba.com Page 54
  • 55. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES b. Lack of Events c. High prices d. Local competitors e. Others, please specify Why do you think the interest and Lack of promos Excitements are decreasing? Lack of events 9% 4% High prices 35% Local competitors 26% Others 26%Interpretation: The major part (35%) of the respondents feels that Lack of any promotionalactivities done by Pizza Hut is the major reason for Decreasing Interest & Excitement.The company can implement some of the well designed promos and also certain Eventsto increase the Interest and Excitement in Consumers and to keep them coming back formore. This can ensure higher customer satisfaction to a certain extent5. Cross tabs Whether Promos influence consumers to visit Pizza Hut and why is interestand Excitement decreasing for consumersBabasabpatilfreepptmba.com Page 55
  • 56. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Promos influence Yes No No 26.67% Pies show counts n=8 73.33% n=22 YesInterpretation: It is very interesting to conclude from the above analysis that major respondentsare influenced by promotional activities to Visit Pizza Hut. Very less people denied tothis fact, standing out as the obvious exceptions. The respondents also agreed to the fact that the interest and excitement for theconsumers is decreasing. And this was mainly due to Lack of Promos in the pizza hut .The other reasons being Lack of Events and High Prices of the Products. 6. Which Promo influences the most to customers to Visit Pizza Hut ?Babasabpatilfreepptmba.com Page 56
  • 57. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Percentage 80 70 60 50 40to 30 Percentage 20 10 0 Combo Members Road Advertise Price disc Events DJ Offers hip show Percentage 60 80 30 30 10 10 5Interpretation: 80% of the Pizza Hut customers chosen price discounts as the most influencingfactor for them that would inspire them to visit Pizza Hut.This may be influencing to consumers because of the high priced products would not bewithin the reach of the pockets of every customer. Regarding to this response of thecustomer, Pizza Hut has take an initiative to promote more price discounts during daytime that are within the reach middleclass so that people feel that within theirAffordability7. Which Age group Preferred Price Saving?Babasabpatilfreepptmba.com Page 57
  • 58. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Which Age Group Prefer Price discounts? Bars show Sums 30 20 10 7 5 33 13 12 3 n=1 n=14 n=6 n=6 n=2 n=1 0 Less than 15 25-35 45-55 O N S U C T D S C E R P 15-25 35-45 Above 55 I I AgeInterpretation: From the above chart it can be interpretated that the most of the people preferringprice discounts are of the age groups of 15-25 years. And incidentally this age group isthe ones that visit restaurant very often. Therefore care has to be taken to retain thesecustomers to visit Pizza Hut and also they can be a medium for Word of mouth publicity.A “Price Discount Implementation’’Babasabpatilfreepptmba.com Page 58
  • 59. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESAfter analyzing the pilot survey, it was very much clear that the consumers were seemedto be more influenced by price discounts. Therefore in accordance to customer’sresponse, it was decided to implement a Price discounts for a week and to check out forthe Customer satisfaction regarding the new offer. This was when “OFFER” was introduced. PRICE DISCOUNT OFFER included promoting of non selling hoursTIMING 2 PM TO 7 PM ONLY IN DINING • ABOVE 1000RS 18% • RS600 - RS1000 16% • RS400 - RS 600 15% • RS300 – RS 400 12%.Drop in at our store for mouth watering pizzasValid only at pizza hut Hubli CONDITIONS APPLY VALID ONLY IN DINING TAXEX EXTRAThe customer’s feedback about how they felt about the Offer was collected through afeed back form at the end to know the satisfaction level of the consumers.Details of the Offer :Babasabpatilfreepptmba.com Page 59
  • 60. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES  Implemented for a week  The offer was promoted to consumers 3-4 days before Implementation and Also some people were informed through SMS about the offer.  There was a Minimum crowd of 40 people between 2pm to 7pm as to 15-20 of maximum in normal days.  Minimum sales of Rs 900 as to 500 maximum at afternoons.  Utmost Customer satisfaction.  March 4th – 11 march, 2008 SALES FIRURES OF PIZZA HUT DINNING WEEK DAYSBabasabpatilfreepptmba.com Page 60
  • 61. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES8 Jan - 13 Jan 59,56415 Jan - 20 Jan 58,78622 Jan - 27 Jan 54,65429 Jan - 3 Feb 60,5885 Feb - 10feb 59,98712 Feb - 17 Feb 63,26719 Feb - 24 Feb 65,43226 Feb - 2 march 60,8764 march-11 march 82,765 100,000 82,765 75,000 50,000 Series1 25,000 0 8 jan - 15 jan - 22 jan - 29 jan - 5 feb - 12 feb - 19 feb - 26 feb - 4 13 jan 20 jan 27 jan 3 feb 10feb 17 feb 24 feb 2 march- march 11 marchAfter seeing the response of pilot survey it is been clear that customers prefer to pricediscounts. On that basis a price discount offer was introduced on the month of March .itwas introduced for a week i.e. on march 4th to march 11, 2008. By seeing last 8 week figure it is clear that there is a low sale but afterintroduction of offer there is a hike in sales. There is an increase of 37% of salescompared to last 8 weeks.Babasabpatilfreepptmba.com Page 61
  • 62. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESAnalysis of the Feedback of Discount Offer 1. cross tabs between how often consumer visit Pizza Hut & What was their purpose of visit during Offer TimingHow often do you Visit Pizza Hut What is your purpose to visit Pizza Hut todayCross tabulation Count What is your purpose to visit Pizza hut today Happy Just a I visit on Price discounts was casual visit Every sunday the purpose Others Total How often More than Once a week 1 1 do you Visit Once a week 1 4 3 1 9 Pizza hut Once a fortnight 1 5 1 7 Day Once a month 11 8 19 Occasionally 2 2 Total 16 4 16 2 38Interpretation: From the above cross tabs, it can be interpretated that major respondents (19) visitrestaurant once in a Month. Having a Customers visiting hardly once a month willdefinitely not work out outstanding for pizza hut. It is also noticed in above cross tabs that the majority of the respondents agreedthat PRICE DISCOUNTS was the Purpose of their visit to Pizza Hut. But at the sametime there were exactly same number of people whose purpose was a casual visit, but notto forget that they too also preferred the combos and appreciated.Babasabpatilfreepptmba.com Page 62
  • 63. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES2. What was the Purpose of customers visit to Pizza Hut? Bars show counts 20 15 Count 10 5 10 5 21 2 n=10 n=5 n=21 n=2 0 Just a casual visit Price discounts was the purpose I visit on Every Sunday OthersInterpretation: From the above graph it can be interpretated that the majority (21) of therespondents agreed that PRICE DISCOUNT was the Purpose of their visit to Pizza Hut.This is an extremely good sign for the offer. This clearly indicates that given anopportunity, consumers are willing to visit Pizza Hut. This evidently proves that welldesigned offers can fetch a good amount of customers and also increase the sales. . Therefore Pizza Hut must take an initiative to organize such more discountoffers to satisfy the customer.Babasabpatilfreepptmba.com Page 63
  • 64. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES3. How would customers rate the Price discounts? Customers rating about the Price discount" 5.26% Average how would you rate the price discount pro n=2 Excel lent Excellent Good Average 23.68% Pies show counts n=9 71.05% n=27 GoodInterpretation: The major part of the respondents said that they felt the offer was [71.05% ] goodand to some extent consumers even responded as Excellent[23.68 ] to offers. In fact,there were very few people who denied to the fact that offer were good and rated it asbeing Average. This clearly depicts that offer had been leaded the road where it has beenflourishing to create a positive impact in the minds of the customer. This can be evidencefor consumers are willing to visit Pizza Hut, but the interest amongst consumers is to bestimulatedBabasabpatilfreepptmba.com Page 64
  • 65. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES4. Would Customers Expect Pizza Hut to organize such more Promos in the future? Would Customers expect Pizza HUT to Organize such more Offers in the future? 2.63% No Yes n=1 No Pies show counts 97.37% n=37 YesInterpretation: A greater part of the respondents strongly agreed [97.37%s ] that the Pizza Hutmust organize such more promotional activities in the future. A very lesspercentage[2.63%] of the respondents denied to this fact, standing out as the obviousexceptions.5. Would Promotional Activities inspire the customers to Visit Pizza Hut?Babasabpatilfreepptmba.com Page 65
  • 66. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES 30 Count 20 10 37 1 n=37 n=1 0 Yes No Does Promos of this type inspire you to visit Pizza HUtInterpretation: Approximately 97% of the respondents notified that Promotional activities inspirethem to visit Pizza Hut. When its crystal clear that Promotional activities inspire peopleto Visit Pizza Hut, Pizza Hut must take this opportunity to attract more customersthrough promos which can build a trust and commitment amongst people towards PizzaHut .6. Are the customers satisfied with the “PRICE DISCOUNTS?”Babasabpatilfreepptmba.com Page 66
  • 67. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES 100% 75% Percent 50% 25% 97% 3% n=37 n=1 0% Yes No "Interpretation: 97% of the consumers were satisfied by the Promo that they were a part of.Several consumers even suggested keeping PRICE DISCOUNTS forever in therestaurant so that they could avail it anytime. These positive outcomes of the Peopleprove that Consumers were highly satisfied with the offer done and expect Pizza Hut toorganize such promos in the Future. Therefore it can evidently be proven that a goodPromo can attract consumers and can also increase the sales to some extent.Findings:Babasabpatilfreepptmba.com Page 67
  • 68. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESThe things that consumers feel that needs to be improved in the Restaurant are: 1. Smoking Zone 2. Music 3. Keep changing the interior for new look and experience 4. Advertisements and Events 5. Promotional Activities 6. Furniture’s. 7. Birthday celebrations 8. Service of Tea and CoffeeBabasabpatilfreepptmba.com Page 68
  • 69. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Suggestions & RecommendationsBabasabpatilfreepptmba.com Page 69
  • 70. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIESSuggestions & Recommendations After interacting with consumers, it was found out that though Pizza Hut is apopular brand but the interest and excitement among the customers for the band isdecreasing in Hubli City. And the general feedback from the consumers is that restaurantshould be made more exciting with additional Promotional Activities.To Pizza Hut: 1. To organize at least a few promotional activities in order to build up the customers Interest and also to attract customers towards pizza hut. 2. Pizza Hut should also organize certain events in the restaurant like contests, in order to keep consumers coming back for more. To organize events help pizza to attract customers there by sales can be increased to certain extent. 3. In order to increase sales, Pizza Hut can also have corporate tie ups within their reach in the city. 4. The company should also concentrate on Low price promotional strategy. 5. Variety of Food and smoking zone is also the need of the hourBabasabpatilfreepptmba.com Page 70
  • 71. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES ConclusionBabasabpatilfreepptmba.com Page 71
  • 72. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Conclusion The study helped me gain valuable insights in Understanding howpromotional activities help the companies to increase its sales. This project titled “Tostudy whether the Decreasing sales of Pizza Hut can be increased through promotionalactivities” has been a knowledge gaining experience for me. By interacting with the respondents I have been able to understand that designingpromotional activity is an art and it takes a very strong brand image for a company tosuccessfully increase its sales through Promotional activities. The results of the surveyproved to be both disappointing and encouraging. The respondents are well aware of thebrand which is a good sign but the brand lacks interest & awareness and to add to it thebrand still has a long way to go in terms of competition.Babasabpatilfreepptmba.com Page 72
  • 73. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Questionnaire Personal DetailsName: Age: Sex:Occupation: Income:1. How often do you visit pizza hut?  More than once a week  Once a week  Once a fortnight  Once a month  Occasionally2. For what purposes would you like to use the pizza hut? Rank ‘1’ for the most importantpurpose, ‘2’ for next and so on. Rank  Social & Family -------  Refreshments & light snacks -------  Private parties -------  Business meetings -------  Others, please specify -------3. Do Promotional Activities influence you to come to Pizza Hut?  Yes  No4. Do you think the excitement & Interest in Pizza Hut is decreasing for you?  Yes  No (If No, go to Q.6)5. If yes, why do you think the Interest & Excitement in consumers is decreasing?  Lack of Promos  Lack of Events  High prices  Competition  Others, please specify Why?6. Which of the following factors would influence and interest you if it were to be carriedout by Pizza Hut? I. Promos II. Events III. High Prices  Advertisements Music/DJ Shows Price DiscountsBabasabpatilfreepptmba.com Page 73
  • 74. A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES  Memberships Road shows Price saving Combos  Others Contestss7. Which is one thing that you would like to improve in the Pizza Hut (Hubli) and Why?Babasabpatilfreepptmba.com Page 74

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