Your SlideShare is downloading. ×
A project report on public awareness regarding adulteration of milk
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A project report on public awareness regarding adulteration of milk

6,039

Published on

A project report on public awareness regarding adulteration of milk

A project report on public awareness regarding adulteration of milk

Published in: Business, Technology
2 Comments
1 Like
Statistics
Notes
  • A project report on public awareness regarding adulteration of milk i want this project sir emigration
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • plz sir give a project
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
6,039
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
206
Comments
2
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CONTENTSSL.NO TITLE 1 EXECUTIVE SUMMARY 2 ABOUT INDUSTRY 3 COMPANY PROFILE 4 RESEARCH METHODOLOGY 5 DATA ANALYSIS 6 FINDINGS 7 SUGGESTIONS 8 CONCLUSION 9 BIBLIOGRAPHY
  • 2. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION EXECUTIVE SUMMARYDharwad Milk Union is one of the member milk unions among 13 unions in theKarnataka state and functioning at Middle level between the Dairy Co-operativeSocieties (DCS) member and Karnataka Milk Federation (KMF) where the milkprocurement, pasteurization, processing and marketing is taking place. It was a great experience to undergo summer in-plant training on “A Studyon Public awareness regarding the adulteration of milk in dharwad city” During thestudy I tried my best to know the various departments of the company, fromproduction to the marketing of milk. In the first half of my study i.e. Organizationalstudy I found that Marketing department plays key role in the company. In this report I tried to know the Public awareness regarding adulteration ofmilk which may help the Marketing department of the company as well as to thecompany. The study focused on how exactly Public awareness about adulteration inmilk. And does the Public awareness according to the company? In the findings andsuggestion part I tried to find the answers to the above. While survey trough questionnaire, I came to know the company have toimprove sales trough advertisement, they should aware to customers about company.Products they should put banners and hoarding at the public places, the companyhighlight its products as a health conscious trough advertisement. Babasabpatilfreepptmba.com 2
  • 3. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION INDUSTRIAL PROFILEDAIRY INDUSTRY IN INDIA:Dairy enterprise is an important occupation of farmer. In India nearly 70% of the peopledepend on agriculture. It is the backbone of India. Dairy is linked with agricultureindustry to a large extent. Animal husbandry in India is an essential part of agriculture. It is mainly a ruraloccupation closely associated with agriculture.DEVELOMENT OF DAIRY INDUSTRY IN INDIA: During the Pre-independence year there was no serious stress given to dairyindustry. In 1886 the Department of Defense of the British Government established thedairy farms for the supply of milk to the British troops in Allahabad. Later, in 1920 serious steps were taken by Mr. William Smith, an expert indairy forming to improve the milk production There was discrimination done to theIndians hence this led to the rise of the first milk union in India. In Lucknow in 1937called the Lucknow milk producer’s Co-operative union Ltd. In 1946 AMUL (Anand Milk Udyog Ltd) was started in Gujarat to bring up theeconomic stability of villagers. When the farmer Prime Minister Lal Bahaddur Shastrivisited the functioning as it was rendering a social service to the society, which helpedthe villagers to come in the national economic stream. The dairy and Animal Husbandry received serious attention after theindependence. There were lots many of progressive steps taken by the governmentthrough five year plans. This led to the formation of National Dairy DevelopmentBoard in 1965 & thus in 1970 he decided to Bring a “ White Revolution” through outthe country, Initially 10 states were selected were for this purpose excludingKarnataka. In Karnataka in 1974 an integrated project was launched to restructure andreorganize the dairy industry on Co-operative principle of AMUL and to layfoundation for new direction in dairy industry. Babasabpatilfreepptmba.com 3
  • 4. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONNATIONAL DARIY DEVELOMENT BOARD:History: The NDDB was founded to replace exploitation with empowerment, traditionwith Modernity, Stagnation with growth, transforming dairy into and instrument forthe development of Indian’s rural people. The NDDB was established in 1965; the board is registered under the SocietiesRegistration Act and the public Trust Act, fulfilling the desire of the Prime Minister ofIndia – the late Lal Bahaddur Shastri to extend the success of the Kaira Co-operativeMilk producers union (AMUL) TO OTHER PARTS OF India. Dr Vergese Kurien wasthe founder chairman. The success combined the wisdom & energy of farmers withprofessional management to successful capture liquid milk and milk product marketswhile supporting farmer’s investment with inputs and services.The Growth: NDDB began its operations with the mission of making dairying a vehicle to abetter future for millions of gross roots milk producers. The mission archived helped tolaunce ‘’Operation Flood’’, a programmed extending over 26 years and with the helpof World Bank Loan India become the world’s largest milk producing country. As perMarch 2001 India’s 96000 Dairy Co-operative are integrated thorough a three Tier Cc-operative structure. The Anand pattern, which is owned by more than 10 millionformers, procures an average of 1605 million liters of milk everyday. The milk isprocessed and marketed by 170 milk producers’ co-operative unions which, in turnown 15 state co-operative milk marketing federation. Since its establishment the dairydevelopment board has planned and spearheaded India’s Dairy programmer by placingdairy development in the hands of milk producers and the professionals they employ tomanage their co-operatives. In addition, NDDB also promotes other commodity basedco-operative, allied industries and veterinary biologically on an intensive and nationwide basis. Babasabpatilfreepptmba.com 4
  • 5. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONObjectives of NDDB: • To sponsor, promote, manage, acquire, construct or control any plant or work, which promote projects of general public utility relation to dairying. • To make information available on request to technical services to increase production of Milk. • To prepare initial feasibility studies of dairying and other dairy related projects and undertake subsequent designing planning and start up those projects. • To undertake research and development programmed related to production and marketing of milk and milk products. • To provide assistance for exchange of information to other international agencies.Services rendered by NDDB: • Planning dairy and rural development projects. • Organization of farmer co-operative societies. • Setting up of dairy and cattle feed plants. • Manpower planning and training. • Applied research and development. • Implementation of milk production enchantment programmed. Babasabpatilfreepptmba.com 5
  • 6. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION DHARWAD MILK UNIONEstablishment: The Dharwad Milk union is co-operative society among the 13establishment, under KMF The dharwad Milk Union (DMU) is one of the most modernplant in Karnataka. it is located in specious 15 acres of land, located in lakamanahalliindustrial area, adjacent to the national highway -4 it is patterned after AMUL Milk dairyAnand Gujarat.History: A group of experienced offices appointed by the Karnataka Milk Federationsurveyed the whole of dharwad districts in before 1984 dairy was run by Karnatakagovernment in 1984 it was being handed over to Karnataka milk federation and in 1988the unit is handed over to cooperative society called as dharwad milk union operated byco-operative societies of four north Karnataka Districts, dharwad, Gadag, Haveri, UttarKannada. The production capacity of DMU is 2 lakh liters of milk per day and also hasthe capacity to produce 12 tons of milk powder 10 tones of butter and 6 tones of Ghee perday. DMU collecting 80 thousand liters of milk per day from its societies and sellsabove 70 thousand liters per day and the remaining milk is used for produce milkproducts. Babasabpatilfreepptmba.com 6
  • 7. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION COMPANY PROFILEStatus A co-operative society registered under the co-operative Act 1959.Location Lakmanahalli, industrial area, DharwadShare capital 3 crores by members and 2 crores by government of KarnatakaPlant capacity 2 lakh liters per day Milk powder 12tons/day Butter 6tons/day Ghee 6tons/dayMilk chilling centers Gadag 20,000 ltrs/day Haveri 20,000 ltrs/day Hirekerur 20,000 ltrs/day Naragund 8,000 ltrs/day Ron 10,000 ltrs/day Sirsi 20,000 ltrs/dayPresence value of activity Collection of Milk 80,000 ltrs/day Sales of Milk 70,000 ltrs/dayArea of operation Dharwad, Haveri, Gadag, Uttar kannada districtsBoard of directors Elected members 8 Ex officers 3 By govt 5Total workers 393 workersDepartments 8Brand name NANDINIProducts Milk: Toned Milk, full cream milk, standard milk, shubham milk, homogenized milk. Milk products: Butter, ghee, curd, lassi, paneer, milk powder, khova, peda, mysore pack etc……Co-operative societies at 460 socities Babasabpatilfreepptmba.com 7
  • 8. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONvillage levelVision statement of DMU: • Total quality • Honesty • Discipline • Cleanliness • Transparency • Sincerity and dedication • Co-operation free of politics • Sovereignty • Respecting each others, opinions, ideas & feelings.Mission statement of DMU: At DMU we Endeavour to satisfy the taste and nutritional requirements of thecustomers. Through excellence in marketing by DMU committed team, DMU arecommitted to offering quality products that provide best value for money.Quality policy of DMU: To ensure pure, hygienic milk and milk products through continuous improvementof quality standards.Infrastructure facilities: Infrastructure facilities in DMU, they have these won chilling center and they candistribute milk with the capacity of covering the 11 routes and the capacity is 1, 00,000LPD. Babasabpatilfreepptmba.com 8
  • 9. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONOther facilities like: • Security facilities • Canteen facilities • Shift: Three shift per day. • Manual punching card and computer entries will be thereFunctions of DMU: • The main function of DMU is to procure milk from villagers and pay them the right price. • To educate the villagers about milk and its quality. • To make Nandini as a part of daily life. • To provide good quality of cattle feed, fodder, veterinary aid seeds, etc., to the villagers. • To see that the DCSs are carrying out their activities properly and in an efficient manner. • To see that the milk is brought from DCSs to the chilling centers in the prescribed time. • To look the accounts of the DCSs supervise the purchase process and market the milk and milk products. Babasabpatilfreepptmba.com 9
  • 10. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONObjectives of DMU: • Providing hygienic and good quality of milk to the consumers. • To build the economic strength of the milk producers in villagers. • To eliminate middlemens in the business so that the milk producers receive their appropriate share of bread. • To educate the villagers about the adulteration of milk and its harmful effect on the body. • To see that every citizen becomes healthy by consuming good quality of milk. • To make villagers self-viable and build self image.Goals of DMU: • Generating employment opportunities for rural mass urban. • Procurement of good milk. • Supplying quality milk to the customers in the city at appropriate Price.Process at DMU: The milk collected at DCSs is brought to the center through carriers, trucks etc.The quality and quantity of milk bought is checked at the Reception center by asupervisor. A sample of milk is taken and is tested in a laboratory for fat content, Solid NotFat (SNF) acidity etc. As the milk is at room temperature it is to be brought down to 4°C. to 5 degree C.So that it may check the growth of bacteria. To ensure this milk is passed through a Babasabpatilfreepptmba.com 10
  • 11. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONchilling chamber where the milk is chilled. Its temperature is bought down and then themilk is stored in a tank called as "Ram Milk Tank". From this tank the milk is pumped to a pasteurizing cell where the milk is heatedup to 72°C and 15 seconds, so that all the bacteria and microorganisms may be killed andthen the milk is simultaneously cooled to 4°C to 5 degree C and is stored in a"Pasteurized Milk Tank". From here the milk is separated according to the requirement of production ofdifferent types of milk and the remaining milk is used for manufacturing milk products. Babasabpatilfreepptmba.com 11
  • 12. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONProduct Profile: • Nandini Toned Fresh and Pure milk containing 3.0% fat and 8.5% SNF. Available in 500ml and 1litre packs. • Nandini Homogenized Milk is pure milk which is homogenized and pasteurized. Consistent right through, it gives you more cups of tea or coffee and is easily digestible. • Full Cream milk. Containing 6% Fat and 9 % SNF.A rich, creamier and tastier milk, Ideal for preparing home-made sweets & savories. • Cow’s pure milk, UHT processed bacteria free in a tamper-proof tetra-fino pack which keeps this milk fresh for 60 days without refrigeration until opened. Available in 500ml Fino and in 200ml Bricks Babasabpatilfreepptmba.com 12
  • 13. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION• A taste of purity. Nandini Ghee made from pure butter. It is fresh and pure with a delicious flavor. Hygienically manufactured and packed in a special pack to retain the goodness of pure ghee. Shelf life of 6 months at ambient temperatures. Available in 200ml, 500ml, 1000ml sachets, 5lts tins and 15.0 kg tins• Nandini Curd made from pure milk. It’s thick and delicious. Giving you all the goodness of homemade curds. Available in 200gms and 500gms sachet.• No matter what you are celebrating! Made from pure milk, Nandini Peda is a delicious treat for the family. Store at room temperature approximately 7 days Available in 250gms pack containing 10 pieces each.• Great way to those soft and juicy jamoon treats at home! Nandini Gulab Jamoon Mix is made from Nandini skimmed milk powder, maida, soji and Nandini Special Grade Ghee. Available in 100gms and 200gms standy pouch with a five layer foil lamination. Shelf life of 6 months. Babasabpatilfreepptmba.com 13
  • 14. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION• Nandini spiced Butter Milk is a refreshing health drink. It is made from quality curds and is blended with fresh green chilies, green coriander leaves, 14safetida and fresh ginger. Nandini spiced butter promotes health and easy digestion. It is available in 200 ml packs and is priced at most competitive rates, so that it is affordable to all sections of people.• Sterilized flavored milk, a nutritious and healthy drink and an all-season wholesome drink available in five different flavors – pineapple, rose, badam, pista.• Rich, smooth and delicious. Nandini Butter is made out of fresh pasteurized cream. Rich taste, smooth texture and the rich purity of cow’s milk makes any preparation a delicious treat. Available in 100gms (salted), 200gms and 500gms cartons both salted and unsalted, Babasabpatilfreepptmba.com 14
  • 15. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONOrganizational Structure: BOARD Directors Ex officers Govt nominees (8members) (5members) Product Procurement Marketing Administrati Finance Security president Dept dept ve dept dept dept director Accounts Quality F.G.S& Transport control M.I.S & stores purchaseDEPARTMENTS OF THE COMPANY: • Production department • Administration department • Engineering department • Procurement & input department • Stores department • Security department • Processing department • Quality control department • Finance department Babasabpatilfreepptmba.com 15
  • 16. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION • Marketing department • Distribution departmentPROCUREMENT AND INPUT DEPARTMENT: The structure of procurement & input department: Manager (P & I) Procurement wing Technical Input Wing Deputy Manager Deputy Manager Assistant Manager Assistant Manager Extension Officer Clerks Clerks Helpers The Union carries on procurement by setting up co-operative societies at villagelevel. Later milk is collected in the Chilling Center. Milk collected from the milk center,is first tested. There is milk - testing equipments for this purpose. Then a survey onavailability of transportation facilities and productive capacity of villages are conducted. Babasabpatilfreepptmba.com 16
  • 17. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONIf the marketable surplus is more than 150 liters per day, a society is formed. Further 10promoters are selected from the village and are given the responsibility of collecting thecapital for the society by selling shares. Procurement is done twice a day and payment ismade on the basis of percentage of the content and SNF in the milk. After this, Milk is sent to Union else chilling center, whichever is near. At thechilling center, milk is chilled up to 4 degree Celsius. Later this chilled milk is sent toUnion in Insulated Tankers for further processing. The main function of this departmentis to procure milk different areas throughout the year. DMU making a minimum RS.7.50 for cow milk and Rs. 10 for buffalo milk.Sometimes price may vary with quality. Procurement of milk varies from season to during flesh season i.e., fromSeptember to late December the milk productivity is high and during summer the milkproductivity will come down. The department also provides facilities that help in enhancing more productivity. The main function of P & I Department is to organize, supervise and operate village dairy co-operative societies and to procure more milk from village societies. Other services provided are: • Veterinary services to keep up the good health of cattle through o Regular health Camps o Emergency service round the clock o First aid, Vaccination, Infertility Camps, Fodder • Artificial Insemination facilities for improvement of Cattle breed. • Facilitating Training Programs regarding management of Cattle. • Supply of fodder to cattle. Babasabpatilfreepptmba.com 17
  • 18. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONPRODUCTION DEPARTEMENT: The production department has the following structure: Manager (Dairy) Deputy Manager Office Staff Asst. Manager Asst. (Accounts) Asst. (Stores) Technical Officer Clerk Typist Senior Supervisor Junior Supervisor Dairy Operators Dairy technician Dairy Worker Babasabpatilfreepptmba.com 18
  • 19. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONPRPDUCTION PROCESS: DCS Fresh Liquid Milk Sample Testing Fat and SNF Chilling Storing Pasteurization Separation Homogenization Storing Packing Dispatching Babasabpatilfreepptmba.com 19
  • 20. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONPRODUCTION AND PROCESS DEPARTMENT: The main objective of this department is to follow up production schedule as perplan and to maintain close and co-ordinate relationship with other department and ensuresto upgrade the technical efficiency of production. Milk, as it is highly perishable producthas to process immediately to avoid spoilage milk with respect to its flavor, texture andtaste. Production department is well equipped and has various types of highlysophisticated machines imported from Sweden and Denmark. Once the milk is receivedfrom P & I department, it is first weighed with the help of weighing bowl. Later, it ispoured in dump tank. Sample testing is made through lactometer reading and other tests.The fat and SNF content of each sample of milk is accessed the cow and buffalos milkare separately received and sent to the production section separately through two differentstainless steel pipes. Later, the raw milk is passed through plate chiller of variable capacity where it iscooled up to 4-5 degrees Celsius. This cooled raw material is further stored in a silo of30,000 liters capacity.PURPOSE OF CHILLING: This is done to avoid the growth of microorganisms, which are responsible forspoilage of milk and bitter taste. The milk, which is stored in silos, is pumped throughpipeline to the balance tank, which helps to maintain the steady speed flow of milk in thePasteurization machine. In, DMU, there are 2 milk Pasteurization machine and 1 CreamPasteurization machine. Babasabpatilfreepptmba.com 20
  • 21. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONPURPOSE OF PASTEURIZATION: Pasteurization is a process where milk is heated to high temperature and cooledinstantly, to destroy any microorganism. The pasteurized milk will stored in Pasteurizedmilk silos and then sent to pre-packing section. Packing is done in 500ml and 1000ml andstored in cold storage at 7°.PASTEURIZATION OF CREAM: The milk in bulk is taken to the cream separator. Here, the, cream is separated.The cream is passed through cream Pasteurization Unit. This cream is sent to ButterSection. The milk with no fat is skimmed milk. This skim milk is pumped back toPasteurization Unit and heated to 72° using steam and chilled to 4° using chilled waterand stored silos. This skimmed milk is sent to powder section. The pasteurize cream ismixed in portion to pasteurized milk.The different types of milk with difference in quality are:TYPES OF MILK CONTENT FAT (in %) SNF (in %)Toned milk 3.0 8.5Standard milk 4.5 8.5Shubham milk 5.0 9.0 Babasabpatilfreepptmba.com 21
  • 22. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION The below table gives a brief idea of the milk products, their fat SNF, moisture Content: PRODUCT FAT SNF MOISTURE Butter 83% 1% 16% Ghee 99.8% - 0.2% Panner 20% 30% 50% QUALITY DEPARTMENT: The structure of Quality control department: Deputy Manager Asst. Manager Asst. Manager Quality Assistant Quality Assistant Officer (Chemicals) Officer (Bacteriology) Quality AnalystLab Assistant Quality Asst. Babasabpatilfreepptmba.com 22
  • 23. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONQuality Control Department: A qualified Q.C officer is in charge of this section which works in all the threeshifts. The main of this department is to see and check the quality of milk and milkproducts produced in the plant. The activities of this section in brief are as listed below:1. Tanker milk : Fat, Snf, Temperature, acidity, cob, and Adulterants.2. Can milk: : organoleptic, fat & snf of society samples And cob of doubtful cases3. Raw milk silo : stock check at beginning and end of shift. Temperature, fat, snf, clr, and acidity4. pasteurized milk silo : fat , snf, mbrt, phosphates, temperature And keeping quality5. Butter : fat, curd, moisture, salt, yeast & mould, Coli Form count.6. ghee : moisture and free fatty acid7. peda : moisture and total solids8. powder : snf, moisture, burnt particles etc9. material testing : chemicals and packing materials Babasabpatilfreepptmba.com 23
  • 24. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION10. Water- : hardness, ph, alkalinity, total dissolved Solids Of raw, soft and boiler blow down Water. There are various tests conducted by the officer in charge as well as the assistantsto meet this requirement. If any product does not pass through the quality standard thenthe product is rejected. Even before dispatching the Products undergo testing and it is only after the approval of the quality departmentthat the goods are dispatched.Test conducted at DMU: When the milk arrives at DMU, at the reception center a panel of well-qualifiedpersons in a laboratory tests the quality and quantity of milk. There are number of testscarried, some of them are as follows: • on boiling (COB) test • Clot Alcohol test • Taste • Flavor • Acidity • Corrected lactometer reading (CLR) • Gerber method for fat test. • Milk-tested method • Moisture test • Solid not fat (SNF) test.Test for SNF: SNF is tested using lactometer at 27oc because at this temperature the SNF and fatcontact will be equally distributed in the milk. Babasabpatilfreepptmba.com 24
  • 25. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONTESTS FOR FAT:Gerber method: This is the most accurate scientific method of checking the fat content in themilk. In this method 10% of H2SO4 (90%dilute) + 10.75ml of milk is taken in a test tubewith appropriate marketing. To this 1ml of Amyl alcohol is added. Shake well andcentrifuge it at 1200 RPM (revolutions per minute) for 3 minutes. This gives the amountof fat content in the milk. Out of these some tests are carried out for milk products such as moisture test etcand the remaining are carried for milk.Other tests conducted in laboratory:Phosphates test: This test is carried out to see that whether the milk is pasteurized or not. If the testshows yellow color it is raw milk and if it shows white color it is pasteurized milk. Forthis test 5ml of Disodium-4 Para nitro phenyl die-sodium salt =1 of milk. Keep it in waterincubator at 37oMethelene Blue Reduction Test (MBRT): This test is carried to test the life of the Pasteurized milk. For this test 10mlpasteurized of milk +1ml of MBR solution. This mixture is kept for one hour and if thecolor is reduced to blue in color in 1 hour, it extends the life of the milk to 3hours.Alcoholic Test: Babasabpatilfreepptmba.com 25
  • 26. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION This test is done to check the acidity of the milk. For this test 65% of alcohol ismixed with equal volume of milk. If any precipitate in the test tube then it shows that it ispositive meaning it contains alcohol which gives higher acidity.Acidity Test: This test is also carried out to check the acidity of the milk. For this test 10ml ofmilk +10ml of distilled water +1 or 2 drops of phenolphthalein is added as an indicator.This mixture is titrated till the color changes from, white to light pink in color. Thisshows the percentage of lactic acid content in the milk. The other tests like taste, flavor etc…., are conducted at the reception center bythe person in charge. These all tests are conducted to ensure that right quality of milk andmilk products are producedMARKETTING DEPARTMENT: The structure of marketing department: Manager Deputy Manger Deputy Manger (Account / Audit (Account / Audit Asst. Manager Asst. Manager (Tech. Officer) Supervisor Supervisor (FGS/Stores) Babasabpatilfreepptmba.com 26
  • 27. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION Market assistant Market assistant Marketing Department is very important part of Organization marketing of milk andits products is the greatest responsibility to all the products before loosing its quality. The marketing department of DMU is considerably extensive which covers the areaof north GOA, UTTAR KANNADA,HUBLI,DARWAD,GADAG & HAVERI today’smarket share of DMU is 23%.Functions of marketing department: • To prepare the marketing plan at the beginning of every year, taking into consideration • The demand, sales, production capacity and customer performance. • To promote milk and milk products through medices. • To study competitors products and their strategies.Nandini. 23%Loose vendors. 57%Private Brand. 14%Others. 06%Even today large no of the market share lies with the loose vendors who supplies inferiorquality of the milk. There fore it is necessary for the company to undertake an aggressivemarketing campaign and educate people about the quality of the milk.MARKETING STRATEGY: • Visit to all roots of distribution vehicle for connect with all agents. Babasabpatilfreepptmba.com 27
  • 28. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION • Aims to conduct consumer awareness program. • Aims to conduct agents meeting. • Aims to setup more Nandini milk parlors. • Joining to other program. • Women’s association. Aiming to set up new sales promotional and advertising activities.COMPETITORS: • Arokya • Aditya • Bharath. • Spurthi. • varana • Shrikrishna • Loose vendorsDISTRIBUTION CHANNEL:DMU Transportation  Dealers  Door Delivery Boys  ConsumerDMU Transportation  Institution. (Institution: Hospitals, Hotels, Hostels etc.)DMU Transportation  Parlors  Consumers.DMU  Transportation  Day counters  Consumers. Babasabpatilfreepptmba.com 28
  • 29. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONMEDIA OF ADVERTISEMENT: • News Papers. • T.V.Add. • Wall paint. • Pamphlets. • Public Awareness ProgrammesSALES PROMOTION: Providing discounts, incentives, to agents for increase sales.MANAGEMENT INFORMATION SYSTEM DEPARTMENT:Function of MIS department: • To maintain daily reports • To maintain information regarding input and output • Maintains town wise sales report • Reports regarding procurement and input • Maintaining accounts of daily purchase of ice and water. The structure of MIS department: MANAGING DIRECTOR MIS OFFICER Babasabpatilfreepptmba.com 29
  • 30. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION MIS ASSISTANCESTORE DEPARTMEENT: Store department structure: Store superdent Store Assistant (FDG) Store Assistant (GR-2) Helpers The stores department in DMU follows the Cordex System (Coded ControlSystem). A card is maintained for each item and a number is allotted. The card attached toeach article consists of amount balance, date of issue, purchase etc., this is later recordedin separated ledger book. The inventors are of different kind ranging from mechanical,spares, packing items to animal drugs, and stationary and veterinary drugs. There are at Babasabpatilfreepptmba.com 30
  • 31. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONleast 4000 different inventories.This department has the following services: It tries to maintain maximum and minimum level of inventory so as to avoidblockage of capital and storage.Ordinary and local available commodities are maintained at minimum possibleLevel.Items of urgent and not easily available are stored sufficiently for further demand.FINISHED GOODS STORES: The FGS department has the following structure: Assistant Manager Marketing Assistant Account Assistant Dairy operator Dairy WorkersFinished Goods Stores: This department acts as an interface between production and MarketingDepartment. It is concerned with maintenance of finishes goods connected records. Itreceives all the finished goods and issues the stock to marketing department as per Babasabpatilfreepptmba.com 31
  • 32. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONindents. It ensures that the goods are maintained properly with respect to quality. Accounts are maintained and daily and monthly report is submitted to theproduction. Marketing and Finance Department, as the products as perishable first-in-first-out method of inventory is followedADMINISTRATION DEPARTEMENT: The department has the following structure: Deputy ManagerAsst. Manager (Board) Asst. Manager (Personnel)Admn Superintendent Admn Superintendent Admn. Assistant Time Canteen SecurityFunctions of administration department: • Maintenance of attendance. Babasabpatilfreepptmba.com 32
  • 33. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION • Establishment of billing. • Maintenance of service records. • Domestic enquiry. • To maintain shifts timing. • To look after recruitment process. • Conducting training to the new employees and also to the existing once.Responsibility of Administration Department: • To look after the overall administration of time office management. • Conducting training to the new employees and also to the existing once. • To look after over recruitment process. • To maintain shifts timings.FINANCE DEPARTMENT: The main activity of the finance department is to keep all the accountof the financial transactions. It is responsible for maintaining up to date account. Thevarious activities are collected to different sections. The structure of finance department: DEPUTY MANAGER FINANCE ASSISTANT MANAGER Babasabpatilfreepptmba.com 33
  • 34. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION ACCOUNT ASSISTANT HELPERSRESEARCH METHODOLOGY:Topic of the study: “Public awareness regarding the adulteration of milk”Objectives of the study: • To know about the consumer awareness about the adulteration of milk. • To know the consumer perception towards quality and price of Nandini milk. • To know the effectiveness of promotional activities conducted by DMU.Need for the study: The study will try to know the reasons for declining of sales of Nandinialthough it is having good brand name in the market. And try to know customersawareness level towards adulteration of the milk.Scope of the study: Babasabpatilfreepptmba.com 34
  • 35. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION • The scope of the project is to know the consumers’ awareness towards adulteration of milk • The study will help the respondents to know the adulteration of milk. • The study will help the company to know the expectations of the customers. • The study will help the company to make strategies to improve their services to meet customers’ expectation.Limitations of the study: • Time limitation the study is restricted to 8 week. • Study limited to Dharwad city only. • The study focused on only marketing aspects.Sampling and the Testing of hypothesis: For this research study I have chosen 100 customers as a sample size, among these 30for pilot study. My sample unit will be 4 areas of Dharwad city. My sampling elementswill be existing and non existing customersData Collection Methods: The information necessary for this research study is collected by tappingprimary and secondary sources. The sources are as follows:Primary Sources: a) Questionnaire b) Personal interactionSecondary Sources: a) Company reports. b) Company website. c) Related Information from Internet. Babasabpatilfreepptmba.com 35
  • 36. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONSampling process: 1. Population: Customers from the Dharwad city. 2. Sampling frame: Few areas Dharwad city. 3. Sampling unit: House wives, Business men, professionals 4. Sampling size: 100 units. 5. Sampling method: Simple Random Sampling.1.Frequencies Do you know that adulteration can be done in milk Cumulative Frequency Percent Valid Percent Percent Valid 1=yes 83 83.0 83.0 83.0 2=no 17 17.0 17.0 100.0 Total 100 100.0 100.0 Babasabpatilfreepptmba.com 36
  • 37. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION Do you know that adulteration can be done in milk 100 80 60 40 Frequency 20 0 1=yes 2=no Do you know that adulteration can be done in milkANALYSIS: Out of the 100 respondent 83% of respondents said that they know thatadulteration can be done in the milk & remaining 17% don’t know that adulteration canbe done in milk.INTERPRETATION: the above table shows that the more number of respondents areknow that adulteration can be done in the milk and very few respondents don’t know.2.Frequencies if yes which of the following you know in adulteration? Cumulative Frequency Percent Valid Percent Percent Valid 18 18.0 18.0 18.0 adding water 56 56.0 56.0 74.0 adding chemicals 16 16.0 16.0 90.0 adding flour 1 1.0 1.0 91.0 adding gum powder/gelatin etc for 9 9.0 9.0 100.0 thickening the milk Total 100 100.0 100.0 Babasabpatilfreepptmba.com 37
  • 38. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION if yes which of the following you know in adulteration? 60 50 40 30 Frequency 20 10 0 adding w ater adding f lour adding chemicals adding gum pow der/ge if yes which of the following you know in adulteration?ANALYSIS: out of the 100 respondents 56% of respondents know about adding water,16% were know about adding chemicals, 9% respondents were know about adding gumpowder etc & 1% of respondent were knew about the adding flour & the 18% of therespondents said that they don’t about the adulteration of milk.INTEPRETATION: the more number of respondents were aware of adding water in themilk and only few respondents were aware of chemicals adding flour and adding gumpowder etc.3.Frequencies are you aware of ill effects of consuming adulterated milk? Cumulative Frequency Percent Valid Percent Percent Valid yes 43 43.0 43.0 43.0 no 57 57.0 57.0 100.0 Total 100 100.0 100.0 Babasabpatilfreepptmba.com 38
  • 39. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION are you aware of ill effects of consuming adulterated milk? 60 50 40 30 20 Frequency 10 0 yes no are you aware of ill effects of consuming adulterated milk?ANALYSIS: Out of the 100 respondents 43% of respondents said that they aware of illeffects of consuming adulterated milk and 57% respondent don’t aware about that.INTRPRETAION: the above shows that the more number of respondents don’t knowabout ill effects by consuming adulterated milk and few respondents know about that.4.Frequencies Babasabpatilfreepptmba.com 39
  • 40. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION if yes which ill effects do you know ? Cumulative Frequency Percent Valid Percent Percent Valid 58 58.0 58.0 58.0 interstine problem 21 21.0 21.0 79.0 typhoid 2 2.0 2.0 81.0 dysentery 19 19.0 19.0 100.0 Total 100 100.0 100.0 if yes which ill effects do you know ? 70 60 50 40 30 Frequency 20 10 0 interstine problem typhoid dysentery if yes which ill effects do you know ?ANALYSIS: Out of 100 respondents 21% said they know about Intestine problem, 2%Typhoid, 19% dysentery and 58% said they don’t know about the ill effects.INTERPRETATION: the above table shows that the most of respondent don’t knowabout ill effects by consuming adulterated milk, few responds know about intenstineProblem and very few know about typhoid and dysentery.5.Frequencies Babasabpatilfreepptmba.com 40
  • 41. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION do you know what to observe while buying milk? Cumulative Frequency Percent Valid Percent Percent Valid weight 4 4.0 4.0 4.0 date 45 45.0 45.0 49.0 price 25 25.0 25.0 74.0 content 18 18.0 18.0 92.0 manufacturer 8 8.0 8.0 100.0 Total 100 100.0 100.0 do you know what to observe while buying milk? 50 40 30 20 Frequency 10 0 w eight date price content manuf acturer do you know what to observe while buying milk?ANALYSIS: The above table & chart shows Out of 100 respondents, 45% of therespondents observe date of the manufacturing, 25% observe price, 18% respondentsobserve contents and 8% &4% respondents observe only manufacturer and weight.INTERPRETATION: By survey we came to know that most of respondents are observeabout the manufacturing date and few respondents observes the price, content andmanufacturer and weight.6.Frequencies Babasabpatilfreepptmba.com 41
  • 42. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION are you satisfied with the quality of nandini milk? Cumulative Frequency Percent Valid Percent Percent Valid yes 84 84.0 84.0 84.0 no 16 16.0 16.0 100.0 Total 100 100.0 100.0 are you satisfied with the quality of nandini milk? 100 80 60 40 Frequency 20 0 yes no are you satisfied with the quality of nandini milk?ANALYSIS: Out of 100 respondents, 84% of people satisfied with the quality of Nandinimilk and only 16% of people not satisfied with the Nandini milk.INTERPRETATION: This table and chart shows most of the respondents satisfied withthe quality of Nandini milk and only few respondents not satisfied.7.Frequencies Babasabpatilfreepptmba.com 42
  • 43. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION if yes,how much you are satisfied with quality of nandini milk? Cumulative Frequency Percent Valid Percent Percent Valid 14 14.0 14.0 14.0 0 to 25 9 9.0 9.0 23.0 26 to 50 22 22.0 22.0 45.0 51 to 75 41 41.0 41.0 86.0 76 to 100 14 14.0 14.0 100.0 Total 100 100.0 100.0 if yes,how much you are satisfied with quality of nandini milk? 50 40 ANALYSIS: 30 This table 20 and chart Frequency 10 shows Out of 100 0 0 to 25 26 to 50 51 to 75 76 to 100 respondents , if yes,how much you are satisfied with quality of nandini milk? 41% ofpeople satisfied with the quality of Nandini milk,14% of people highly satisfied and 22%& 9% of people Average and dissatisfied. Remaining people are not satisfied.INTERPRETATION: By this survey most of people satisfied with quality of Nandinimilk but people are not highly satisfied so people are said improve the quality of milkAnd milk products.8.Frequencies Babasabpatilfreepptmba.com 43
  • 44. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION how do you feel about the price of nandini milk compare to other milk Cumulative Frequency Percent Valid Percent Percent Valid 3 3.0 3.0 3.0 low 7 7.0 7.0 10.0 Affordable 72 72.0 72.0 82.0 High 17 17.0 17.0 99.0 Very high 1 1.0 1.0 100.0 Total 100 100.0 100.0 how do you feel about the price of nandini milk compare 80 60 40 Frequency 20 0 low A f f ordable High V ery high how do you feel about the price of nandini milk compare to other milkANALISIS: Out of 100 respondents, 72% of people said price is average, 17% & 1% ofpeople says high and very high and 7% of people told Price is low. remaining 3% don’tabout the price.INTERPRETATION: By this survey most of the people say price is average Compare toother brand milk, it is enough buying the Nandini milk.9.Frequencies Babasabpatilfreepptmba.com 44
  • 45. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION are aware of promotional activities conducted by dharwad milk union towards nandini milk? Cumulative Frequency Percent Valid Percent Percent Valid yes 76 76.0 76.0 76.0 no 24 24.0 24.0 100.0 Total 100 100.0 100.0 are aware of promotional activities conducted by dharw 80 60 40 Frequency 20 0 yes no are aware of promotional activities conducted by dharwad milk union towaANALYSIS: Out of 100 respondents, 76% people are aware of promotional activities24% of them are not aware.INTERPRETATION: Maximum numbers of the respondents are aware of Promotionalactivities of Dharwad milk union and few respondents don’t know about aboutpromotional activities.10.Frequencies Babasabpatilfreepptmba.com 45
  • 46. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION if yes which of the following promotional activities do you know ? Cumulative Frequency Percent Valid Percent Percent Valid 26 26.0 26.0 26.0 t v add 38 38.0 38.0 64.0 news papre 18 18.0 18.0 82.0 pomphlents 6 6.0 6.0 88.0 banners 6 6.0 6.0 94.0 public awarness program 6 6.0 6.0 100.0 Total 100 100.0 100.0 if yes which of the following promotional activities do you know ? 40 30 20 Frequency 10 0 t v add pomphlents public aw arness prog new s papre banners if yes which of the following promotional activities do you know ?ANALYSIS: out of 100 respondents 38% of the respondents came to know about Nandinithrough Television, 18% through News paper and remaining 18% through other Medias.INTERPRETATION: the most of respondents know about T.V ads and few respondentsknow about news paper, pamphlets and public awareness program.11.Frequencies Babasabpatilfreepptmba.com 46
  • 47. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION are the promotional activities helping you to know about good quality & adultretaion of milk ? Cumulative Frequency Percent Valid Percent Percent Valid yes 62 62.0 62.0 62.0 no 38 38.0 38.0 100.0 Total 100 100.0 100.0 are the promotional activities helping you to know about good qual 70 60 50 40 30 Frequency 20 10 0 yes no are the promotional activities helping you to know about good quality &ANALYSIS: out of 100 respondents 62% of respondents are agree that promotionalactivities will help the know the adulteration of milk and remaining 38% do not agree.INTERPRETATION: most of the respondents are agree that promotional activities willhelp the know adulteration and quality of milk.12. Babasabpatilfreepptmba.com 47
  • 48. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONFrequencies if yes which of the promotional activities helping you to know about good quality &adultretion of milk Cumulative Frequency Percent Valid Percent Percent Valid 40 40.0 40.0 40.0 t v add 19 19.0 19.0 59.0 news paper 15 15.0 15.0 74.0 pomplets 2 2.0 2.0 76.0 banners 2 2.0 2.0 78.0 public awerness program 22 22.0 22.0 100.0 Total 100 100.0 100.0 if yes which of the promotional activities helping you to know about goo 50 40 30 20 Frequency 10 0 t v add pomplets public aw erness prog new s paper banners if yes which of the promotional activities helping you to know about gooANALYSIS: 22% respondents are will help to know through public awareness programand 19% respondents are will help to know through T.V add and remaining respondents’trough other promotional activities to know about the quality and adulteration of milk.INTERPRETATION: most of the respondents said that public awareness will help tothem to know about quality and adulteration of milk. Babasabpatilfreepptmba.com 48
  • 49. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION13.Frequencies are you aware of public awerness program cunducted by dharwad milk union? Cumulative Frequency Percent Valid Percent Percent Valid yes 37 37.0 37.0 37.0 no 63 63.0 63.0 100.0 Total 100 100.0 100.0 are you aware of public awerness program cunducted by dharwad milk union 70 60 50 40 30 20 Frequency 10 0 yes no are you aware of public awerness program cunducted by dharwad milk unionANALYSIS: Out of 100 respondents 63% not aware of public awareness programconducted by DMU and remaining 37% of them aware of public awareness program.INTERPRETATION: the most of respondents don’t know about the public awarenessprogram conducting by DMU, few of them know about that. Babasabpatilfreepptmba.com 49
  • 50. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION14.Frequencies if yes which of the following program are aware of ? Cumulative Frequency Percent Valid Percent Percent Valid 63 63.0 63.0 63.0 schools childerns 7 7.0 7.0 70.0 program door to door 11 11.0 11.0 81.0 doctor visit 3 3.0 3.0 84.0 mahilamandal program 6 6.0 6.0 90.0 quality awareness 10 10.0 10.0 100.0 program Total 100 100.0 100.0 if yes which of the following program are aware of ? 70 60 50 40 30 20 Frequency 10 0 schools childerns pr doctor visit quality aw areness pr door to door mahilamandal program if yes which of the following program are aware of ?ANALYSIS: In 100 respondents, 63% respondents don’t know about this program, 7%know about school children program, 11% respondents know about Door to Door andonly 3% & 6% respondents know about doctor visit and mahila mandal program.INTERPRETATION: only few respondents know about the public awareness programconducting by DMU. Babasabpatilfreepptmba.com 50
  • 51. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION15.Frequencies which of the following QAP is most effective to know about the adultretion & quality aspects? Cumulative Frequency Percent Valid Percent Percent Valid school childern program 4 4.0 4.0 4.0 door to door 24 24.0 24.0 28.0 doctor visit 18 18.0 18.0 46.0 mahilamandal program 14 14.0 14.0 60.0 quality awareness 40 40.0 40.0 100.0 program Total 100 100.0 100.0 which of the following QAP is most effective to know about the adu 50 40 30 20 Frequency 10 0 school childern prog doctor visit quality aw areness pr door to door mahilamandal program which of the following QAP is most effective to know about the adultretiANALYSIS:40% respondents said that quality awareness program is most effective knowabout adulteration and quality aspects, 24% of the respondent Door to Door, 18% Doctorvisit and remaining respondents are other programmes.INTERPRETATION: the most of the respondents says that Quality awareness programsis most effective to know the adulteration and quality aspects. Babasabpatilfreepptmba.com 51
  • 52. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION16.Frequencies do you know meaning of mnemonic symbol? Cumulative Frequency Percent Valid Percent Percent Valid yes 63 63.0 63.0 63.0 no 37 37.0 37.0 100.0 Total 100 100.0 100.0 do you know meaning of mnemonic symbol? 70 60 50 40 30 20 Frequency 10 0 yes no do you know meaning of mnemonic symbol?ANALYSIS: Out of 100 respondents, 63% of respondents are knowing the meaning ofMnemonic symbol and remaining 37% of respondents don’t know.INTERPRETATION: most of the respondents are aware the meaning of mnemonicsymbol. Mnemonic symbol meaning is “fresh & pure” Babasabpatilfreepptmba.com 52
  • 53. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION17.Frequencies are you aware of co-operative dairies? Cumulative Frequency Percent Valid Percent Percent Valid yes 64 64.0 64.0 64.0 no 36 36.0 36.0 100.0 Total 100 100.0 100.0 are you aware of co-operative dairies? 70 60 50 40 30 20 Frequency 10 0 yes no are you aware of co-operative dairies?ANALYSIS: 64% respondents of the aware of co-operative dairies and 36% respondentsare not aware of co-operative dairies.INTERPRETATION: most of respondents are aware of co- operative dairies, only fewrespondents are not aware. Babasabpatilfreepptmba.com 53
  • 54. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION18.Frequencies do you know that there will authorized license for (MMPO)milk &milk products order? Cumulative Frequency Percent Valid Percent Percent Valid yes 34 34.0 34.0 34.0 no 66 66.0 66.0 100.0 Total 100 100.0 100.0 do you know that there will authorized license for (MMPO)milk &milk prod 70 60 50 40 30 Frequency 20 10 0 yes no do you know that there will authorized license for (MMPO)milk &milk prodANALYSIS: Out of 100 respondents 66% respondents were do not know the authorizedlicense for MMPO and remaining 34% respondents were know.INTERPRETATION: Only few respondents know the authorized license for MMPOgiving by government of India to good quality of milk & milk products. Babasabpatilfreepptmba.com 54
  • 55. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONTESTING OF HYPHOTESIS:1. To know about the consumer awareness about the adulteration of milk. H0; More than 55% of the respondents are aware of consuming adulterated milk. H0 > 55% H1; Less than 55% of the respondents are aware of consuming adulterated milk. H1 < 55% Testing of hypothesis at 5% level of significant N=100 PH0=55% QH0=45% p =43% = 0.43 Standard error = PH0*QH0 N = 0.55*0.45 100 = 0.002 = 0,049 ZCAL = P –PH0 STD Error = 0.43-0.55 0.049 = -2.44 < -1.64 = -2.44 >-1.64 ZCAL<ZTAB value H0 reject H1 accept. Babasabpatilfreepptmba.com 55
  • 56. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONThere for, Less than 55% of the respondents are aware of consumingadulterated milk2) To know the consumer perception towards quality & price of Nandini milk.H0; More than 90% of the respondents are satisfied with the quality of Nandini milkH0 > 90%H1; Less than 90% of the respondents are satisfied with the quality of Nandini milk H0 < 90%Testing hypothesis of 5% level of significantN=100PH0=90% QH0=10%p= 84% = 0.84Standard error = PH0*QH0 N = 0.90*0.10 100 = 0.0009 = 0.03Z CAL = P –PH0 STD Error = 0.84 - 0.90 0.03 = -2. -2.>-1.64ZCAL<ZTAB valueH0 reject, H1 accept. Babasabpatilfreepptmba.com 56
  • 57. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONThere for, Less than 90% of the respondents are satisfied with the quality ofNandini milk3. To know the effectiveness of promotional activities conducted by dharwadmilk unionH0; more than 75% of respondents are the promotional activities helping to knowabout the quality & adulteration of milk.H0 > 75%H1; less than 75% of the respondents are the promotional activities helping to knowabout the quality & adulteration of milk.H1 < 75%Testing of hypothesis at 5% level of significantN=100PH0=75% QH0=25%p =62% = 0.62Standard error = PH0*QH0 N = 0.75*0.25 100 = 0.002 = 0.044Z CAL = P –PH0 STD Error = 0.62-0.75 0.044 = -2.95-2.95 <-1.64 Babasabpatilfreepptmba.com 57
  • 58. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION ZCAL>ZTAB value H0 reject, H1 accept. There for, less than 75% of the respondents are the promotional activities helping to know about the quality & adulteration of milk.CrosstabsAnalysis: Out of 83 respondents who said adulteration can be done in milk and 56 ofthem who said adding water in milk , 16 of them adding chemicals, 1 0f them addingflour. and 17 respondent said no about adulteration can be done in the milk.Analysis: Out of 84 respondents who said that satisfied with the quality of Nandini milk,and 7 of them about price of Nandini milk is low. 72 of them said about price Nandini Babasabpatilfreepptmba.com 58
  • 59. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONmilk is Affordable, 5 0f them said about price of Nandini milk is High, and 1 of them saidabout price of Nandini milk is Very high.FINDINGS: 1. Out of the 100 respondent 83% of respondents said that they know that adulteration can be done in the milk & remaining 17% don’t know that adulteration can be done in milk. 2. 56% of respondents know about adding water, 16% were know about adding chemicals, 10% respondents were know about adding gum powder etc & 1% of respondent were knew about the adding flour & the 17% of the respondents said that they don’t about the adulteration of milk. 3. Out of the 100 respondents 43% of respondents said that they aware of ill effects of consuming adulterated milk and 57% respondent don’t aware about that. 4. Out of 100 respondents 21% said they know about Intestine problem, 2% Typhoid, 19% dysentery and 58% said they don’t know about the ill effects. 5. Out of 100 respondents, 45% of the respondents observe date of the manufacturing, 25% observe price, 18% respondents observe contents and 8% &4% respondents observe only manufacturer and weight. 6. Out of 100 respondents, 84% of people satisfied with the quality of Nandini milk and only 16% of people not satisfied with the Nandini milk. 7. Out of 100 respondents, 41% of people satisfied with the quality of Nandini milk, 14% of people highly satisfied and 22% & 9% of people Average and dissatisfied. Remaining people are not satisfied. Babasabpatilfreepptmba.com 59
  • 60. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION8. Out of 100 respondents, 72% of people said price is average, 17% & 1% of people says high and very high and 7% of people told Price is low. Remaining 3% don’t about the price.9. Out of 100 respondents, 76% people are aware of promotional activities 24% of them are not aware.10. Out of 100 respondents 38% of the respondents came to know about Nandini through Television, 18% through News paper and remaining 18% through other Medias.11. Out of 100 respondents 62% of respondents are agree that promotional activities will help the know the adulteration of milk and remaining 38% do not agree.12. Out of 100 respondent 22% respondents said that the public awareness program help them to know about good quality of milk and adulteration of milk 19% respondents said that T.V add and remaining respondents said that other promotional activities help them to know about the good quality and adulteration of milk.13. Out of 100 respondents 63% not aware of public awareness program conducted by DMU and remaining 37% of them aware of public awareness program.14. In 100 respondents, 63% respondents don’t know about this program, 7% know about school children program, 11% respondents know about Door to Door and only 3% & 6% respondents know about doctor visit and mahila mandal program.15. 40% respondents said that quality awareness program is most effective know about adulteration and quality aspects, 24% of the respondent Door to Door, 18% Doctor visit and remaining respondents are other programs. Babasabpatilfreepptmba.com 60
  • 61. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION 16. : Out of 100 respondents, 63% of respondents know the meaning of Mnemonic symbol and remaining 37% of respondents don’t know. 17. 64% respondents of the aware of co-operative dairies and 36% respondents are not aware of co-operative dairies. 18. Out of 100 respondents 66% respondents were do not know the authorized license for MMPO and remaining 34% respondents were know.SUGGETIONS: • The company may distribute the pamphlets to the customer to make aware of milk adulteration. • The company may highlight its products as a health conscious through Advertisement. • The news papers add is not effective to know the quality and adulteration of milk so the company have to improve its news paper ads. • The company is suggested improving their effectiveness of advertisement to make aware of adulteration. • The company should put banners and hording at the public places. • The public awareness program is not aware to most of the respondents so the company can take steps to create awareness about the public awareness program. • The company should convince customers to buy Authorized and branded milk. Like Nandini. Babasabpatilfreepptmba.com 61
  • 62. “Public awareness regarding adulteration of milk” DHARWAD MILK UNIONCONCLUSION:During the study I came to know the dairying is the everlasting industry, and throughinteraction and my personal survey, I came know that effects of competitors and theirstrategies like adulteration, discount to retailers are the big threat to the Dharwad MilkUnion. A big awareness to be spread regarding adulteration of milk among the peopleNandini is retaining trust in the market and its still having a chance to be come a marketleader in the milk industry in Karnataka. Babasabpatilfreepptmba.com 62
  • 63. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION QuestionnairesDear Sir/MadamPersonal profile:Name: ………………………………………Address:………………………………………. ……………………………………….. ………………………………………..Age: 15 to 25 26 to 35 36 to45 46 to 55 55 AboveGender: Male FemaleStatus of person: a) Business men:…….. b) Professional:……… c) Employee:………… d) Others:…………….Income:…………………..Mobile no:………………..1) Do you know that adulteration can be done in milk? Babasabpatilfreepptmba.com 63
  • 64. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION Yes No2) If yes, which of the following you know in adulteration? a) Adding water b) Adding chemicals c) Adding flour d) Adding gum powder/gelatin etc for thickening the milk3) Are you aware of ill effects of consuming adulterated milk? Yes No4) If yes, which ill effects do you know? a) Intestine problem b) Typhoid c) T/B, cancer d) Dysentery5) Do you know what to observe while buying milk? a) Weight b) Date c) Price d) Contents e) Manufacturer6) Are you satisfied with the quality of Nandini Milk? a) Yes No7) If yes, how much you are satisfied with quality of Nandini milk? 0% 25% 50% 75% 100%8) How do you feel about the price of Nandini milk compare to other milk? Very low low Affordable High Very high9) Are you aware of promotional Activities conducted by Dharwad Milk Union towards Nandini milk? Yes No Babasabpatilfreepptmba.com 64
  • 65. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION10) If yes, which all are promotional Activities do you know? a) T.V Add b) News Paper c) Pamphlets d) Banners e) Public Awareness Programs11) Are the promotional activities helping you to know about Good quality of milk & adulteration of milk? Yes NO12) If yes, which of the promotional activities helping you to know about good quality of Milk and adulteration of milk? a) T.V Add b) News Paper c) Pamphlets d) Banners e) Public Awareness Programs13) Are you aware of the public awareness program conducted by Dharwad Milk Union? Yes NO14) If yes, which of the following program are you aware of? a) School children program b) Door to Door c) Doctor visit d) Mahila Mandal Program e) Quality awareness program15) Which of the following Quality Awareness Program is most effective to know about adulteration and quality aspects? a) School children program b) Door to Door c) Doctor visit d) Mahila Mandal program e) Quality awareness program16) Do you know meaning of mnemonic symbol? Babasabpatilfreepptmba.com 65
  • 66. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION Yes NO17) Are you aware of co-operative dairies? Yes NO18) Do you know that there will be authorized license for milk & milk products? Yes NO19) Your valuable suggestions to Dharwad Milk Union ……………………………………………………………………………….. ……………………………………………………………………………….. ……………………………………………………………………………….. Babasabpatilfreepptmba.com 66
  • 67. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION BIBLIOGRAPHY:Websites:www.kmf.comwww.Google.comwww.NDDB.com Babasabpatilfreepptmba.com 67

×