A project report on consumer satisfaction and awareness towards siddhadhara milk products

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A project report on consumer satisfaction and awareness towards siddhadhara milk products

A project report on consumer satisfaction and awareness towards siddhadhara milk products

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  • 1. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS ContentsSl. No. Titles Page No.I Chapter 1 • EXECUTIVE SUMMARY 7 • Statement of the ProblemII Chapter 2  Industry Profile 11  Company profile 16 18  Introduction to SSHUS 20  Organization Chart 21  Product details 24  Functions of all departmentsIII Chapter 3 • RESEARCH METHODOLOGY 35 43 • DATA ANALYSIS 57 • Findings 59 • Suggestions 60 • CONCLUSION 61 • BIBLIOGRAPHY • APPENDICES Babasbapatilfreepptmba.com 2
  • 2. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Chapter 1• Executive summary• Statement of the Problem Babasbapatilfreepptmba.com 3
  • 3. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSEXECUTIVE SUMMERY Babasbapatilfreepptmba.com 4
  • 4. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSThe Siddeshwar halu utpadakar sang private limited is healthy organization, which is themain branch in bijapur. There are 8 departments in siddeshwar sang.Purchase, production, storage, quality control, finance, marketing, MIS, procurement andinput.The main topic chosen for the study is consumer satisfaction and awarenesstowards siddhadhara milk products and the sub topic in marketing. It refers toknow the function analysis of all department and to know the variable of marketingdepartment.Milk is an essential Commodity and we can’t choose any market segment because allpeople are our target customers. Now a day there is a neck to neck competition betweendifferent brands of milk producers. Each brand his its own significance and is availablewith some difference in Price, Quality and FAT content compared to competing brand.Management Problem: As there is a high demand for pasteurized milk now a days, but too the Company isfacing with the problem of decrease in sales of siddhadhara milk in the bijapur city.Research Problem: The study was made to understand the factors which have led consumer to buy thesiddhadara milk and the factors which have made consumer to adopt different brandsrather than Siddhadhara. Babasbapatilfreepptmba.com 5
  • 5. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSOBJECTIVES OF THE STUDYAs the partial fulfillment of M.B.A degree I have undergone in plant training insiddheshwar milk sang. The area of study was distribution channel and the functionalanalysis of the company. The objectives of the study were as following: 1. To determine the Awareness level of Customers siddhadara Milk. 2. To determine the satisfaction level of Customers towards siddhadara Milk 3. To study the factors influencing consumer to go for a Particular brand. 4. To Know the consumer attitude towards siddhadhara MilkOut come a. 91% of the respondents are aware of SSHUS milk. b. 56% of respondent are aware by milk brands names. c. 62% of the respondents purchase siddhadhara milk. Detailed findings are discussed in page 61 Babasbapatilfreepptmba.com 6
  • 6. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Chapter 2 Industry Profile Company profile Introduction to SSHUS Organization Chart Product details Functions of all departments Babasbapatilfreepptmba.com 7
  • 7. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Industry profiles Babasbapatilfreepptmba.com 8
  • 8. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Development of dairy industry in IndiaDuring the pre-independence year there was no serious stress given to dairy industry. In1886 the department of defense of the British government established the dairy farms forthe supply of milk to the British troops in Allahbad. Later, in 1920 serious steps weretaken by Mr. William smith, an expert in the dairy forming to improve the milkproduction there was discrimination done to Indians hence this led to the rise of t5he firstmilk union in India. in luck now in 1937 called the luck now milk producers corporativeunion limited .In 1946 amul ( anand milk udyog ltd) was started in Gujarat to bring up the economicstability of villagers .When the farmer minister lal bahaddur shastri visited the functioning as it was renderinga social service to the society, which helped the villagers to come in the nationaleconomic stream. The dairy and animal husbandry received serious attention after theindependence. There were lot many of progressive step taken by the government throughfive year plans. This led to the formation of national dairy development board in 1965 &thus in 1970 he decided to bring a white revolution” through out the country, initially 10state were selected were for this purpose excluding Babasbapatilfreepptmba.com 9
  • 9. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSKarnataka in 1974 an integrated project was launched to restructure and reorganize thedairy industry on co-operative principle pf AMUL and to lay foundation for newdirection in dairy industry. NATIONAL DAIRY DEVELOMENT BOARD HISTORYThe NDDB was found to replace to expiation with empowerment, Tradition withModernity, stagnation with growth, transforming dairy into and instruction for thedevelopment of India’s rural people.The NDDB was established in 1965: the board is registered under the societiesregistration act and the public trust act, fulfilling the desire of the prime minister of India__the late lal bahaddur shastri to extend the success of the kaira co—operative milkproducers union (AMUL) to other parts pf India. Dr verges kurien was the founderchairman. The success combined the wisdom & energy of farmers with professionalmanagement to successful capture liquid milk and milk product markets while supportingfarmer’s investment with input and services.The National Dairy Development Board (NDDB) was founded in 1965 to replaceexploitation with empowerment, tradition with modernity, stagnation with growth,transforming dairying into an instrument for the development of Indias rural people. Babasbapatilfreepptmba.com 10
  • 10. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSThe NDDB began its operations with the mission of making dairying a vehicle to a betterfuture for millions of grassroots milk producers. The mission achieved thrust anddirection with the launching of "Operation Flood", a programmer extending over 26years and which used World Bank loan to finance Indias emergence as the worldslargest milk producing nation. Operation Floods third phase was completed in 1996 andhas to its credit a number of significant achievements.As on March 2006, Indias 1,17,575 village dairy cooperatives federated into 170 milkunions and 15 federations procured on an average 21.5 million liters of milk everyday. 12.4 million farmers are presently members of village dairy cooperatives.Since its inception, the Dairy Board has planned and spearheaded Indias dairyprogrammes by placing dairy development in the hands of milk producers and theprofessionals they employ to manage their cooperatives. In addition, NDDB alsopromotes other commodity-based cooperatives, allied industries and veterinarybiologicals on an intensive and nation-wide basis.Dr (Ms) Amrita Patel is the Chairman of NDDB.THE GROWTHNDDB began its operations with the mission of making dairy a vehicle to a better futurefor millions of gross roots milk producers. The mission archived helped to launce Babasbapatilfreepptmba.com 11
  • 11. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS“Operation flood “, a programmed extending over 26 year and with the help of word bankloan India become the word’s largest milk producing country. As per March 2001India‘s96000 dairy co-operative are integrated thorough a three tier co-operative structure. Theanand patter , which is owned by more than 10 million formers, procures an average of1605 million liters of milk everyday.The milk is processed and marked by 170 milk producers co=operative unions which inturn 15 state co- operative milk marketing federation. Since its establishment the dairydevelopment board has planned and spearheaded India’s dairy programmer by placingdairy development in the hands of milk producers and the professionals they employ tomanage their co=operative. In addition. NDDB also promotes other commodity based co-operative, allied industries and veterinary biologically on an intensive and nation widebasis. Dairy Cooperatives account for the major share of processed liquid milk marketedin the country. Milk is processed and marketed by 170 Milk Producers CooperativeUnions, which federate into 15 State Cooperative Milk Marketing Federations.The Dairy Boards programmes and activities seek to strengthen the functioning of DairyCooperatives, as producer-owned and controlled organizations. NDDB supports thedevelopment of dairy cooperatives by providing them financial assistance and technicalexpertise, ensuring a better future for Indias farmers.Over the years, brands created by cooperatives have become synonymous with qualityand value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan). Babasbapatilfreepptmba.com 12
  • 12. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSNandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those that haveearned customer confidence. Technical expertise of NDDB The Dairy Boards strengthlies in leveraging the capabilities of milk marketing federations and milk producerscooperative unions to bring high quality services and modern technology to the service ofrural India.Our more than 40 years experience helping to create a national network of dairycooperative institutions has been adapted and extended to other commodities and areas.Our constant effort to learn and to enrich our experience, is central to our approach andour capacities.AchievementA commitment to help rural producers help themselves has guided the Dairy Boardswork for more than 40 years. This commitment has been rewarded with achievementsmade by cooperative dairies in milk production, employment generation, per capitaavailability of milk, foreign exchange savings and increased farmer incomes.Objectives of National Dairy Development Board 1. To sponsor, promote, manage, acquire, construct control any plant or work whichpromotes or advances the projects of general public utility reactions to dairying. Babasbapatilfreepptmba.com 13
  • 13. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS 2. Provide international liaison with other national dairy boards and internationalagencies in order to facilitate exchange of information and personnel as well as to assistin development of dairying in other countries. 3. To information available on request to technical services to increase production ofmilk. 4. To prepare initial feasibility studies of dairying and other dairy related projectsand undertaken subsequent designing planning and start up those projects. 5. To under research and development programmed related to production andmarketing of milk and milk products, 6. To provide assistance for exchange of information to other international agencies..SERVICES RENDERED BY NDDB: • NDDB provide the following services. • Planning dairy and rural development projects. • Organization of farmer co-operative societies. • Setting up dairy and cattle feed plants. • Manpower planning and training. • Applied research and development.Implement of milk production enchantment programmed. Babasbapatilfreepptmba.com 14
  • 14. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSStrategy • Improve the production potential of indigenous breeds of cattle such as Sahiwal, Gir, Rathi and Kankrej and breeds of buffalo such as Murrah, Mehsana and Jaffarabadi through appropriate selection programme • Cross non-descript cattle with Holstein Friesian in areas with adequate feed and fodder and with Jersey in resource-poor areas • Increase the production and use of high quality feed appropriate to local conditions • Increase production and availability of green and ensiled fodder • Encourage unions, NGOs and cooperatives to put common property area under improved pasture and fodder tree • Expand first-aid coverage through village level societies • Increase vaccination of animals against HS, BQ and FMD • Develop Mastitis and Brucellosis control strategies • Develop National Animal Production and Health Information System and Disease Free Zones in the countryAction PlanBreeding • Increase productivity of cows and buffaloes Babasbapatilfreepptmba.com 15
  • 15. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS • Increase percentage of animals in milk • Expand AI coverage • Increase inseminations • Reduce AI per conception • Take up genetic improvement programmes in selected milk sheds to supply semen of evaluated bulls to all milk sheds Animal Health and Veterinary Services • Create first-aid facilities in DCSs • Increase vaccination for HS and BQ • Increase de-worming of animals • Promote mastitis control • Undertake Brucellosis control activities in affected areas • Promote use of GIS in AI and veterinary health services • Create Disease Free Zones by - Undertaking mass vaccinations - Ear-tagging and passbooks - Animal movement management - Effective outbreak management - Sero-monitoring • Disease control in Animals - Enactment of national legislation for Prevention of Infectious and Contagious Diseases in AnimalsAnimal Nutrition • Raise installed cattle feed plant capacity • Raise cattle feed plant utilization capacity Babasbapatilfreepptmba.com 16
  • 16. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS • Increase and strengthen quality control laboratories • Increase number of mineral mixture plant • Increase production and utilization quality fodder seedsHusbandry Extension • Enable dairy cooperatives to operate as full-service extension centres for their members by providing - Introduction and support of technology - Link actively with unions technical experts COMPANY PROFILE Babasbapatilfreepptmba.com 17
  • 17. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSCOMPANY OWNER NAME; Basvangowda .R. PatilName & Organization setup of the company. Name & Address : Shri Siddeshwar Halu Utpadakar Sang (SSHUS) Sindgi Road, Bijapur – 586101 Ph- 08352-244055 Registration Office: 149/05-06. Year – 2007-2008. Babasbapatilfreepptmba.com 18
  • 18. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS . State code 08  Organization Set-ups: Land – 10 acres. Labor – 130 Capital – 3 Crores INTRODUCTION TO SSHUS (Shri Siddeshwar Halu Utpadakar Sang)Shri Siddeshwar Halu Utpadakar Sang (SSHUS) is recently started on 2007and organization which procures milk and produces the milk products and marketthe same. SSHUS is situated at, Sindgi Road, Bijapur.This SSHUS has 175 buffaloes of Mura bread and invested three crores and takenloan from shri siddhadara bank. now it is working successfully it private limited andindependently running they sells there product whole bijapur district. each price of one Babasbapatilfreepptmba.com 19
  • 19. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSbuffalo is cost around 45000.and they are trying to procuring the milk at reasonableprice and they are procuring the milk from 215 BMC (bulk milk collection).and allmost all the machine are purchased from puna. Now the SSHUS has shown asteady increase over past 6 month with the standing numbers at 44327.04 litersprocuring per week . The efforts of the procurement side has lead to it’s procuringon an average of 6332.43 liters of milk every day.The SSHUS carries its activities of producing the milk products, packing themilk etc. in a most hygienic environment. SSHUS contains highly qualified andstrict quality control processing system, to give good and healthy milk to wholebijapur district areas. Further the milk is stored in technically equipped container.and they had 7 tempo for transportation of milk. BOARD OF DIRECTOR 1. 1.Shri Basvan Gowada R Patil Chairman 2. Shri Shiv Kumar S Patil Director 3. Shri M Yalagudari Director 4. Shri Sanganbasava Nadgowada Director 5. Shri Prabhu kadi Director 6. DR Ramesh Biradar Director Babasbapatilfreepptmba.com 20
  • 20. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS7. Shri Jakdish Kshtri Director8. Shri H R Uttgi Director9. Shri T T Hegadal Director10.Shri M S Kerdi Director11.Shri S G Sajjan Director12.Shri Sheetal Kumar Ogi Director13.Shri V N Biradar Director14.Shri Saaheb Gowada Biradar Director STRUCTURE President Directors Managing Directors Babasbapatilfreepptmba.com 21
  • 21. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSProduction Marketing Finance P and p Security Manager Manager Manager Manager SupervisorQ c officer Assistant A/c Assistant Extension Guards officerAssistant Helpers Helpers helpers Worker Products of SSHUS SHUSB has several types of milk and milk products having the brand name as siddhadara. SSHUS products pure milk products. Mainly known for its qualitative products. SSHUS has not given much importance to its or her milk products but it has given more important to the milk. There are different types of milk and as well as it’s products. They are as follows- 1. Pure milk 2. Pure milk products. Babasbapatilfreepptmba.com 22
  • 22. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS PURE MILK :There are mainly 5 types of milk which are processed and packedin SSHUS The milk is mainly classified on basses of its fat content. They are asfollows:1. Form fresh milk … 7.5 fat2. Gold milk 5.5fat3. Jantha milk 3fat4. slim milk 2.55. Light milk …….1.5Farm fresh milkFull cream milk is pure milk of FFM is having the highest fat contents of 7.5%.This milk is mainly used for producing different types of milk based sweets andmilk products. It was recently introduced in the year 2007 in one year sales of thismilk is growing. The quality of the product is very good . Babasbapatilfreepptmba.com 23
  • 23. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSFFM is new brand but as compared to the competitors it has concurred the marketin very short time. Hence SSHUS is giving much importance in this milk. .Andthe price FFM is Rs28 per literGold milkIt is the most consumable and the after the form fresh milk, gold milk is launchedwhich is also computing with other brands and has reasonable price and has goodquality. It is toughly computing with other brands to maintain its No.1 in market.It has fat contains of 5.5% .and the price for the gold milk Rr22 per literJantha milkUsed for daily consumption to both making curds and also drinking purpose forall the age groups. Their sale is always higher in the market compared to otherbrands in the market of milk.Slim milkSlim milk is 2 month back only introduced and this milk contain 2.5 fat and milkhas more sale then the other products people are purchasing slim milk more an theprice for the slim milk is Rs17 per liter. Babasbapatilfreepptmba.com 24
  • 24. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSLightMilk is newly lunched and because of newly coming in market so the sales arelow. Functions of all departmentsPRODUCTION Babasbapatilfreepptmba.com 25
  • 25. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSIn the production department there are two new stock inspector and 10 membersare the helpers 6 women’s for cleaning the all cans and helping in the production.There are two machine for packing and this machine purchased from puna onemachine is for separating the cream this machine bring from puna it price Rs1,95,000 and the capacity of this machine is 8000 per day can separate the creamand to separate the milks. Packing bundle is also comes from puna. .The main work being carried out here are: 1. Buffalo milk received is chilled initially and stored at 4-5 0C. 2. Raw chilled milk is pasteurized and stored. 3. Pasteurized / chilled milk is standardized for markets supply other dispatch. 4. Cream separation. 5. Milk / cream used for products preparation such as Ghee Flavored milk.For chilling of milk they keep in the big freezer is used.For pasteurization of milk HTST (High temperature in short time) pasteurization isused. The heating medium is steam / hot water. The milk isUsually heated to 750C to kill all the pathogenic micro organisms. Then it isimmediately cooled to 4-5o C to preserve the milk. Then the milk is stored in astorage tank. The Structure of Production department: Babasbapatilfreepptmba.com 26
  • 26. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS DIARY MANAGER DEPUTY MANAGER (Prod) ASSISTANT MANAGER TECHNICAL MANAGER DAIRY SUPERVISOR OPERATORS HELPERSOBJECTIVES OF THE PRODUCTION DEPARTMENT: 1. Maintain the standard quality of the product. 2. Keep the customer satisfaction by giving qualified products.FUNCTION OF PRODUCTION DEPARTMENT: 1. Chilling in milk. 2. Pasteurization of milk. 3. Package and store the milk in the stores at 40 C. Babasbapatilfreepptmba.com 27
  • 27. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS FLOW CHART OF PRODUCTION PROCESS COLLECTION OF MILK CHILLING OF RAW MILK CHILLED MILK STORAGE PASTEURIZATION STANDARDIZATION PACKAGING STORAGEQUALITY CONTROL. The milk is tested and acknowledge for – • Extraneous matter • Physical appearance Babasbapatilfreepptmba.com 28
  • 28. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS • Small • Volume • Alcohol test • Weight • FatIn lacto meter they see the range from 28 to 32 if the milk range comes downfrom 28 then it contains more water if it cross more then 32 then it has some ofother chemicals …And then the electronic pad check machine, this machine they have bring frompuna it price is Rs3000 10ml of sulfuric acid 10.77ml of milk 1ml of alcoholto check the quality of milk by the help of butyro meterThe following staff is managing the above work. INCHARGE QUALITY CONTROL Babasbapatilfreepptmba.com 29
  • 29. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS TECHNICAL OFFICER + DAIRY SUPERVISOR DAIRY ASSISTANTSOBJECTIVIES OF QC: 1. Maintenance of quality of products. 2. Keep the customers satisfied with their product with high quality.ENGINNEEING SECTIONThe Engineering section mainly looks after the day-to-day maintenance ofMachines / Equipments/Vehicles. It also attend to any minor repairs required bythe equipment and machines, if any major repairs are required it is their duty tocall the technicians.The work allotted may be Mechanical / Electrical etc. based on the type of workassigned.ADMINISTRATIONAll the information regarding Employees of the union is maintained at theestablishment section. Separate files connected to theirperformance/Leaves/Misconducts/Benefits are maintained here.--- Any disputes/court cases are attended by this section--- Any office orders pertaining to particular employee / staff Babasbapatilfreepptmba.com 30
  • 30. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSFINANCE DEPARTMENTThe main activity of the finance department is to keep all the account of the financialtransactions. It is responsible for maintaining up to date account. The various activitiesare allocated to different sections.Financial is the life bullet of every business activity. There must be proper balancebetween and cash inflows and outflows. Every organization tries to maximize its profitby selling a large number of products. Finance/capital is the basement is the basementfor the establishment and smooth running of business.The structure of the finance department DEPUTY MANAGER FINANCE ASSISTANT MANAGER ACCOUNT ASSISTANT GRADE – 1 GRADE – 2 GRADE - 3 HELPERSToday accounting has become the inseparable part of business activity. No matter thesize of business, nature of business, type of ownership accounting in inevitable Babasbapatilfreepptmba.com 31
  • 31. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSmaintenance of accounts is the statutory taste for every organization. It is mandatory ontheir part they just cannot escape from this crucial function.FUNCTION OF FINANCE DEPARTMENT  Maintaining proper accounts for milk purchase and sold every day.  Maintenance of general ledger and stores books.  Maintaining government grants, fixed assets registers, depreciation registers of union.  Lastly maintaining and paying the taxes and insurance. Babasbapatilfreepptmba.com 32
  • 32. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSPURCHASE DEPARTMENTThere is a separate for purchasing of products in SSHUSThe structure of the purchase department is as below- PURCHASE OFFICER PURCHASE ASSISTANCE GRADE - 2 In SSHUS there are 2 employees in purchase department and the whole work donebased on 6 computers all entry are done perfectly in computersSECURITY DEPARTMENTThe department included security officer security guards. The guards are working oncontract basis. They must have watch on each and every person who going inside andcoming outside from the dairy. They must also keep watch on the vehicles going inoutside the dairy.The visitor has to enter the following details like, name, purpose of visit, time, etc. intovisitor book kept.There are totally 10 security guards and an officer in SSHUS Babasbapatilfreepptmba.com 33
  • 33. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSMIS DEPARTMENTMIS Refers to Management Information SystemThe structure of MIS Department Managing Director MIS Officer MIS AssistanceThe Whole administration department has one sub department by name MIS which looksafter the documents of same department.Function of MIS Department • To maintain daily reports • To maintain information regarding input/output • Maintains town wise sales report • Reports regarding procurement and input • Maintaining accounts of daily purchase of ice and water • Along with all these functions the department also maintains daily attendance of workers, which will be sent to managing director Babasbapatilfreepptmba.com 34
  • 34. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSSTORAGE DEPARTMENTThe structure of the department:- Store officer Store Assistance HelpersStorage is a section where all the rigid materials, semi finished and finished are stored.Past from these stationary and other goods are also stored.In SSHUS, the stored department has a capacity of storing good worth Rs. 60 to Rs. 90lacks. Various goods required for the daily use are stored. The goods include book ofaccount, packing materials, raw materials, skimmed milk power, ghee tins and stationaryetc.Every department is in tough with stores section. Stores officer who is responsible fordaily activities maintains it. Babasbapatilfreepptmba.com 35
  • 35. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSPROCUREMENT DEPARTMENTProcurement is one of the major departments in SSHUS... The organization structure ofthe Procurement department is as below-- MANAGER DEPUTY MANAGER DEPUTY MANAGER DEPUTY MANAGER FODDER & FIELD (Veterinary) (Procurement) Assistant Manager Assistant Manager Assistant F&F Veterinary officer Procurement Extension Officer Veterinary Assistant Extension Officer Grade 1 Extension Officer Grade 2 Extension Officer Grade IThe Department plays a significant role in any dairy industry. The major responsibility isto collect the raw milk from various BMC (bulk milk cooler) at a proper time and to storethat milk in proper condition. For procuring raw milk the SSHUS has recognizedvarious BMC in and around the whole of Bijapur bagalkot and belgum. District.BMC in different villages, which consists minimum of 50 AMC (automatic milkcollection) . At present there are totally 219 BMC by which milk is procuring Babasbapatilfreepptmba.com 36
  • 36. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSThe newly report of period of 18-.07.-2009 to 24-.2.-2009 week The grand total of weekis 44327.04leter and on an average per day 6332.43leter from 3 district bijapur bagalkotand begalum.RESEARCH METHODOLOGY Babasbapatilfreepptmba.com 37
  • 37. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSTOPIC:“Customer satisfaction and awareness level towards siddhadhara milk”at bijapur cityOBJECTIVES OF THE STUDYAs the partial fulfillment of M.B.A degree I have undergone in plant training insiddheshwar milk sang. The area of study was distribution channel and the functionalanalysis of the company. The objectives of the study were as following: 5. To determine the Awareness level of of Customers siddhadara Milk. 6. To determine the satisfaction level of Customers towards siddhadara Milk 7. To study the factors influencing consumer to go for a Particular brand. 8. To Know the consumer attitude towards siddhadhara Milk Babasbapatilfreepptmba.com 38
  • 38. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSNeed for the Study The purpose of the study is to get practical knowledge and to get experience and also to know the various challenges that are faced in the corporate world. The main intention of choosing this topic is to study/to know- 1 Customer’s buying factors and their expectations towards Siddhadhara milk. 2 To know the reasons for decrease in sales. 3 This project helps to improve the market share in the bijapur city.SCOPE OF THE STUDYThe research was undertaken to gather information from the respondents, to knowconsumer buying behavior and its impact on sale of siddhadara milk of SSHUSThe questionnaire was specifically framed keeping in mind all the aspects andrequirements that would fulfill our objectives and give us exact picture and that wouldhelp the organization to take better decisions. Babasbapatilfreepptmba.com 39
  • 39. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSPrimary data was collected by administrating questionnaire of 100 respondents. In thequestionnaire all the questions were specifically framed as per the survey requirementsand following are its details.Direct contact was made with the respondents through the random sampling and all thecustomers were those who had come to buy the Siddhadara milk.The study was conducted various part of the Bijapur City customers located in differentpart of the Bijapur City. The information was collected through Questionnaire. Thequestionnaire was administrated and collected on the spot.LIMITATION OF THE STUDY • Time limitation: The time is limitation to • Project Report is only limited to bijapur c month. • Non-availability of some information, which were treated as company secrets. Babasbapatilfreepptmba.com 40
  • 40. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSSampling:Representation of a particular population. And is the subset of the population. Concernedto my project, in a city like Bijapur where a population of more than 2,85000 exists eachperson’s opinion can not be sought. So the respondents were chosen randomly fromdifferent areas of Bijapur city.The kind of sample taken for this study report is Stratified Random sampling one wherethe population is divided into mutually exclusive and mutually exhaustive strata or sub-groups and then a simple random sample is selected within each of the strata or subgroup. Thus the population is divided into different strata on the basis of regions. They include cluster, multi stage and area sampling. Hence the sample taken for thisstudy is Area sampling with the size of 70 Respondents and 30 Agents in an Bijapur city.Area Sampling:It is a form of Multi stage sampling in which maps, rather than lists or registers, are usedas the sampling frame. In area sampling, the overall area to be covered in a survey isdivided into several smaller areas within which a random sample is selected. However,Stratification in area sampling is based on geographical considerations.SAMPLING PROCESS: 1. Population: People from the Bijapur city. 2. Sampling frame: Milk buyers and resellers (agents) 3. Sampling unit: House holds and agents. 4. Sampling size: 70 household customer and 30 agents. Babasbapatilfreepptmba.com 41
  • 41. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS 5. Sampling Method: Stratified Random sampling.Survey Technique:Once the researcher has decided to go for the survey method for collecting the requiredPrimary data. Then he should take a right decision among the various survey techniques.Then various techniques are: Personal Interview Mail survey Telephone Survey QuestionnaireI have chosen the Questionnaire technique and personal interview method for the surveyData Collection Methods:The information necessary for this research study is collected by tapping primary andsecondary sources. The sources are as follows:Primary Sources: a) Questionnaire b) Personal interactionSecondary Sources: a) Related Information from Internet b) Company Reports Books.Measuring Tools: Babasbapatilfreepptmba.com 42
  • 42. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSThe measurement and evaluation of the data is done using statistical tools and techniquessuch as simple percentage method, mean, graphical representation with help of data codesheet using MS Excel software. HypothesisOut of 100 respondents, 40 respondent are considered for pilot studyAnd out of 40 respondent 36 respondents are aware of siddharadhara milk brands. 36/40= 0.90 0.90 x 100 = 90%90% of respondent are aware of siddharadhara milk brands.P (population proportion)P = 90% =0.90 n=100H0: >= 90% of respondent are aware of siddharadhara milk brands Babasbapatilfreepptmba.com 43
  • 43. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSH1: < 90% of respondent are not aware of siddharadhara milk brandsSD = P (1-P) N-1 = 0.90(1-0.90) 99 SD=0.030 = ZCAL = P0-P/S.D PO=56/100 = 0.56-0.90/0.030 = Z CAL=-0.34/0.030 = - 11.33There fore Ztab value at 5% level of significance, tab =2.90So. Ho: is rejected Babasbapatilfreepptmba.com 44
  • 44. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS DATA ANALYSISKeeping in view of the objectives, the data so collection from various sources and were analyzed with help of appropriatetechniques. The results of the study are present in this chapter under the followingheadings.1) Awareness level of siddhadhara Milk brands Awareness of siddhadhara Yes 91 91% No 9 9% Babasbapatilfreepptmba.com 45
  • 45. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS 100 80 60 40 20 0 Yes NoInterpretation: From the graph it is clear that 91 % of the people are aware of siddhadharamilk and 9 % of the samples are not aware. These 9 % are specially observed. It’s really goodthat many people are aware about siddhadhara and its products from the company point ofview 2) Which of the milk brand of siddhadhara are known to you? Jantha 82 82% Gold 63 63% Babasbapatilfreepptmba.com 46
  • 46. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Slim 26 26% Light 1 1% FF 62 62% 100 82 80 63 62 60 40 26 20 1 0 Jantha Gold Slim Light FFInterpretation: In the siddhadhara five brands of milk are available Out of 100 respondents 82% of them are known jantha, 63% of gold, 26% slim & 62% of farm fresh & only 1% slim because it is recently launched brand. 3) Did you known any of these siddhadhara milk products Mast lassi 68 68% Curd 33 33% Babasbapatilfreepptmba.com 47
  • 47. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSButter 10 10%Gold milk 78 78%Shrikhand 5 5%Sugandi dudh 0 0%Dhaval ice cream 9 9%Ghee 27 27%Khoa 9 9% 90 78 80 68 70 60 50 40 33 27 30 20 10 9 9 10 5 0 0 mast lassi curd butter gold milk shrikhand sugandi dhaval ice ghee khoa dudh creamInterpretation: As observing the graph we come to known mast lassi 68%, curd 33%, butter 10%,gold milk 78%, shrikhand 5%, sugandi dudh 0%, dhaval ice cream 9%, Packed gheebottle 27%, khao 9% are known among 100 respondent by that we come to known a veryless awareness about the siddhadhara products.4) Consumption of milk per day1/2 liter 33 33%1 liter 39 39%2 & above 28 28% Babasbapatilfreepptmba.com 48
  • 48. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS 39 40 33 28 30 20 10 0 1/2 liter 1 liter 2 & aboveInterpretation: From the above graph it is clear that out of 100 total respondents 33% respondents consume only ½ liter per day. 39% respondents consume one liter per day and rest 28 respondents consume 2 or more liters per day. 5) What factor you look purchasing milk products. Quality 92 92% Babasbapatilfreepptmba.com 49
  • 49. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSThickness 94 94%Fat content 11 11%Price 89 89%Taste 40 40%Avability 49 49% 100 92 94 89 90 80 70 60 49 50 40 40 30 20 11 10 0 quality thikness fat content price tast avabilityInterpretation: From the above graph we come to known that consumer more concentratewhile purchasing milk that is 92% quality, 94% thickness 11% fat content.89% for price and 40% taste & 49% for avability.6) How did you come to known about siddhadhara milk product.Dealers 51 51%Wall painting 0 0% Babasbapatilfreepptmba.com 50
  • 50. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSTV advertisement 0 0%Others 49 49% 49 tv 0 advertisement 0 51 dealers 0 20 40 60Interpretation From the survey it is revealed that 51% respondents buy because dealershave influenced them to buy, and 49% because of friends and neighbors.7) Which of the advertisement were more effective for siddhadhara products?Dealers 41 41%Wall painting 8 8%TV advertisement 13 13% Babasbapatilfreepptmba.com 51
  • 51. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSOthers 38 38% 38 others 13 tv advertisement 8 w al painting 41 dealers 0 5 10 15 20 25 30 35 40 45Interpretation: Almost 43% of the people believe that TV advertisements will moreeffective to make awareness about siddhadhara milk and 38% by other, 8% by wallpainting & 41% by dealers. Will more effective to make awareness about the siddhadharamilk product. So Company has to make more promotional activities i.e., advertisementsto attract more people and to get the customers who are untouched.8) Did you purchase siddhadhara milk products?siddhadhara products Percent Valid Babasbapatilfreepptmba.com 52
  • 52. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Percent Validyes 62 62% no 38 38% Total 100.0 100.070 626050 3840302010 62% 38% 0 yes noInterpretation: By the graph it is clear that 62% buys siddhadhara milk productsand 38 % are not using because of inconsistence of quality as earlier9) which of the following factor made you to repetitive purchasing siddhadhara milkproducts. Babasbapatilfreepptmba.com 53
  • 53. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSQuality 59 59%Thickness 58 58%Fat content 46 46%Price 9 9%Taste 31 31%Avability 27 27%Promotional activities 1 1% promotional activities 1 avability 27 tast 31 price 9 fat content 46 thikness 58 quality 59 0 10 20 30 40 50 60 70Interpretation:The respondents who use siddhadhara milk say that27% people use because of availability 31% Respondents use because of taste from milk,9% respondents use because of the price compared to others and46% because of the fat content. 58% because of thickness and rest 59% because offreshness and good quality. 10) Reason for not using siddhadhara milk Babasbapatilfreepptmba.com 54
  • 54. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSQuality 32 32%Thickness 26 26%Fat content 1 1%High price 36 36%Taste 11 11%Non avability 9 9% non avability tast 8% quality 10% 28% high price 30% thikness fat content 23% 1%Interpretation: From the survey it is revealed that most of the people i.e.…about 28% of the respondents don’t buy for the reason bad quality, 30% for high price and 10% not so tasty. And rest of 8% feel that it is not easily available, 1% fat content and 23% of them feel it is less thickness. 11) Where do you purchase siddhadhara milk?Milk parlor 40 36% Babasbapatilfreepptmba.com 55
  • 55. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Grocery stores 35 33% Bakery 5 3% Other 20 15% 45 40 40 35 35 30 25 20 20 15 10 5 5 0 Milk parlor Grocery stores Bakery OtherInterpretation: From the respondents who buy the siddhadhara milk it is been found that 40% respondents buy from milk parlor, 35% respondents buy from grocery stores, 5% buy from bakery and rest of 20% from other services like shops, Company has to make available the siddhadhara milk and its products where it is necessary 12) do you think brand ambassador will influence to buy milk products Babasbapatilfreepptmba.com 56
  • 56. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Percent Valid Cumulativ Percent e Percent Valid yes 31.0 31.0 31.0 no 69.0 69.0 100.0 Total 100.0 100.0 yes 31% yes no no 69%Interpretation 31% of the respondents believe that brand ambassador will really make difference in buying and 69% of them don’t believe in it.13) Did you want to shift to other brand Percent Valid Cumulativ Percent e Percent Valid yes 37.0 37.0 37.0 no 63.0 63.0 100.0 Babasbapatilfreepptmba.com 57
  • 57. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Total 100.0 100.0 63% No 63 37% Yes 37 0 10 20 30 40 50 60 70InterpretationAbout 37% of the want to shift to another brand because of slowly decreasing offreshness and quality. 13) Quality provided by siddhadharaExcellent 5 5%Good 61 61%Bad 31 31% Babasbapatilfreepptmba.com 58
  • 58. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSWorst 3 3% 70 60 50 40 30 20 10 0 excellent good bad w orstInterpretation:From the above graph it is clear that 5% of the respondent says excellent, and 61% of therespondents says good and happy with quality provided by the siddhadhara, and rest of31% says bad and 3% worst and they feel it is not consistent in the quality as earlier. FINDINGS: • 91% of the respondents are aware of SSHUS milk. • 56% of respondent are aware by milk brands names. Babasbapatilfreepptmba.com 59
  • 59. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS• 29% of respondent are aware about other siddhadhara milk products• 33% of respondent consumes ½ liter, 39% of 1 liter and 28% of 2liters and above consumes daily.• 62% of the respondents purchase milk.• 36% of the respondents purchase from milk parlor.• 33% of the respondents purchase from grocery stores.• 27% of the respondents look for availability while purchasing milk.• 31% of the respondents believe that brand ambassador Advertisements play a vital role while buying the milk.• 37% users of siddhadhara milk who want to shift to another brand because of inconsistency of quality of milk.• 62% of the respondents look for quality, thickness, price, taste and availability.• 34% of the respondents do not purchase due to high price and quality• 61% of the respondents say that quality provided is good and rest percentage of respondents says it’s bad. Babasbapatilfreepptmba.com 60
  • 60. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS SUGGESTIONS:• The study reveals that the awareness of the brand exits but the more information has to be revealed about the different brands of siddhadhara milk available in the market. Babasbapatilfreepptmba.com 61
  • 61. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS • Respondents said that it’s not consistent in the Quality and they don’t give replacement facility for spoiled milk. So SSHUS may take to replace it. And the milk is not adulterated. • Consumers need door delivery; so that they can get milk easily SSHUS can arrange this service. • Developing the town markets by placing some of the staff for extension work. So that they can make arrangements for people to get milk in their particular place at particular time. • To make aware the people about overall performance of siddhadhara milk. Company can take necessary steps to enhance more promotional activities like giving ads in newspapers, in local channels and thru other media. CONCLUSIONLastly to conclude it was a great experience to work at SSHUS. I met so many faces inmarket, and got the meaning about the real market. I came to know about the marketing Babasbapatilfreepptmba.com 62
  • 62. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSstrategies of SSHUS. I got the reasons for the like and dislike of people towardssiddhadhara milk.Comparing to other brands SSHUS has goodwill in the market. Even though it is facingsome problems because of Nandin and other brands. So it should try to create awareness,provide good service with good quality milk as well as it should motivate the dealers. Ihave found that SSHUS is decreasing in quality because of this may customer can go toother brands. The response of the people was not good towards SSHUS comparing toothers. Babasbapatilfreepptmba.com 63
  • 63. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS BIBLIOGRAPHY: Marketing Management – Philip Kotler Marketing Research – Tull and Hawkins Internet Websites: www.google.co.in Babasbapatilfreepptmba.com 64
  • 64. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS APPENDICES QuestionnairesName: ----------------------------Address ------------------------------Age 1.) 15-20 2) 20-25 3)25-30 4)30 and above2. Do you know siddhadhara brands of milk and milk products. a) Yes b) no 3). which of the milk brand of siddhadhara are known to you a) Jantha b) gold c). slim d) light4). Did you know any of these siddhadhara milk products.a) Mast lassi b) curdc) Siddhadhara gold milk d) Shrikhandd) Sugandi dudh e) Dhaval ice creamf) Butter g) geeh)khoa5) Consumption of milk per day Babasbapatilfreepptmba.com 65
  • 65. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSa) ½ liter b) 1 liter c) 2 and above6) what factor you look while purchasing milk producta) Quality b) thicknessc) Fat content d) pricee) Taste f) avability7) how did you come to know about siddhadhara milk products a) Dealers b) wall painting c) TV advertisement d) others8) Which of the advertisement were more effective? a). banner b) wall painting c) TV advertisement d) others 9) Did you purchase siddhadhara milk products? Yes no10) Which of the following factor made you to repetitative purchasing siddhadhara milkproducts?a) Quality b) thicknessc) fat content d) pricee) Taste f) avability Babasbapatilfreepptmba.com 66
  • 66. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTSf) Promotional activities11). Select the following reasons due to which you are not purchasing siddhadhara milkproductsa) Quality b) thicknessc) Fat content d) pricee) Taste f) avability12) Where did you purchase siddhadhara milk products? A) Milk parlor b) grocery stores c) Bakery d) others 13) do you think brand ambassador will influence you to bye milk products? a) Yes b) no 14) Did you want to shift from siddhadhara to others brands? a) Yes b) no 15) Quality provided by siddhadhara Babasbapatilfreepptmba.com 67
  • 67. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS a) Excellent b) good c) Bad d) worst Babasbapatilfreepptmba.com 68
  • 68. CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Babasbapatilfreepptmba.com 69